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Analyzing Audience Responses to Ads

This document provides an agenda and assignments for a week 3 module on responding to media texts. It includes a minds on activity where students watch an advertisement and consider how different audiences would interpret it. They are to post their responses on Padlet and comment on another post. For the final assignment, students will interview two audiences about an advertisement they created and write a 250-word reflection considering how the audiences responded and how their responses compared.

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84 views5 pages

Analyzing Audience Responses to Ads

This document provides an agenda and assignments for a week 3 module on responding to media texts. It includes a minds on activity where students watch an advertisement and consider how different audiences would interpret it. They are to post their responses on Padlet and comment on another post. For the final assignment, students will interview two audiences about an advertisement they created and write a 250-word reflection considering how the audiences responded and how their responses compared.

Uploaded by

api-465179066
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Week 3: Module 3

RESPONDING TO MEDIA TEXT


Agenda:
Minds on

Assignment 3: Interview
Minds On Activity:
Watch the following Best Advertisement ever-Winner 2014 commercial on YouTube
and consider the following prompts:

Think about how different audiences (elderly, adolescent, male


vs female) would respond to and interpret the commercial
What would stand out to them?
Do you think this commercial deserves the title of best
advertisement? Consider the various elements it has.
Best Advertisement Winner 2014: [Link]

Post your response on Padlet. The link to Padlet can be found in the week 3 content.
Also, comment on one other post.
Assignment 3: Interview
This is your third and final assignment. For this assignment you will be working
individually.

Share the advertisement that you created last week to two


different audiences of your choosing
● Record their responses
● Consider preparing some questions for your interview

After conducting your interview, write a 250-word reflection about how your
audiences responded to your advertisement.

If you want to submit your reflection as a recording, please contact me to discuss


details.
Assignment 3: Interview
When writing your reflection, some questions to consider:

► How did they respond to your media text?  


► Was it what you expected?  
► How were their responses different from yours or each other?  
► Why do you think they were the same or different?

This assignment is due on Monday, August 12th, 2019.

Submit as a PDF File into the “Week 3 Assignment 3 interview” Channel Dropbox.

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