ML 2401: Media Literacy

Spring, 2019

Assignment 2: ​Advertisement or Commercial​: 30%

Students will create an advertising poster or commercial using various digital tools. They may work
individually, partners or in groups of 3. Posters must be submitted as a PDF file by one group into the
week 2 discord dropbox. Videos must be submitted by sharing the YouTube link into the week 2 discord
dropbox by one group member. Please ensure to create all group members names. ​Students will also
complete a peer assessment rubric about the contribution of group members.
Due by​ July 29​th​, by 11:59 pm.

Assignment # 2: Rubric to evaluate Advertisement or Commercial: 30%

Very close to Meets expectations Exceeds expectations
Criteria
expectations
Presentation Some errors Presentation was Presentation was engaging
detract from engaging. Minor errors in significant ways and
overall did not detract from illustrates thoughtful
presentation. overall presentation. planning. Error free.
Content/ The content does The information is The content includes a
Organization not present a presented as connected clear statement of target
clearly stated to the target audience, audience, is creative,
audience, is vague and details pertaining compelling and rich
and product/ product/ service variety in supporting
service promotion promotion are logical. product/service
is disconnected. promotion.