​ ​DISSERTATION 

Research​ ​Proposal 
What​ ​are​ ​the​ ​ways​ ​in​ ​which​ ​the​ ​masses​ ​can​ ​be​ ​sensitised​ ​with​ ​an​ ​architectural 
sensibility? 

Synopsis 
Introduction 

 
 

From​ ​the​ ​commencement​ ​of​ ​the​ ​first​ ​civilisation,​ ​we​ ​humans​ ​tend​ ​to​ ​leave​ ​marks,​ ​whether​ ​these​ ​are 
the​ ​scratches​ ​on​ ​rocks​ ​to​ ​indicate​ ​a​ ​danger​ ​as​ ​the​ ​cavemen​ ​used​ ​to​ ​do​ ​or​ ​to​ ​ ​the​ ​top​ ​of​ ​the​ ​line​ ​tools 
which​ ​are​ ​used​ ​to​ ​communicate​ ​the​ ​'idea’​ ​of​ ​what​ ​would​ ​the​ ​prospective​ ​outcome​ ​would​ ​be.​ ​Hence, 
people​ ​from​ ​different​ ​eras​ ​used​ ​different​ ​mediums​ ​in​ ​general​ ​(Rocks,​ ​Plaster,Paper​ ​and​ ​Digital),​ ​but 
now​ ​the​ ​language​ ​of​ ​architecture​ ​(which​ ​is​ ​in​ ​brief​ ​the​ ​elements​ ​of​ ​spaces)​ ​is​ ​understood​ ​only​ ​by​ ​those 
people​ ​who​ ​have​ ​some​ ​architectural​ ​background​ ​but​ ​the​ ​building​ ​interacts​ ​with​ ​the​ ​whole​ ​world​ ​and​ ​is 
not​ ​exclusive​ ​to​ ​just​ ​architects,​ ​hence​ ​the​ ​message​ ​should​ ​be​ ​understandable​ ​to​ ​everyone​ ​(What​ ​should 
be)​ ​rather​ ​than​ ​some​ ​percentage​ ​of​ ​people​ ​(What​ ​it​ ​is). 

Visual​ ​Message 

The​ ​term​​ ​“Visual​ ​Message”​ ​is​ ​the​ ​message​ ​which​ ​is​ ​not​ ​subtle​ ​but​ ​appears​ ​out​ ​of​ ​connecting​ ​the​ ​dots 
of​ ​how​ ​the​ ​place​ ​functions​ ​and​ ​basically​ ​knowing​ ​the​ ​significance​ ​of​ ​the​ ​particular​ ​configuration​ ​of 
spaces​ ​leads​ ​to​ ​transfer​ ​of​ ​a​ ​Visual​ ​Message.  

Why​ ​these​ ​messages​ ​should​ ​be​ ​Communicated? 

The​ ​building​ ​is​ ​there​ ​for​ ​everyone​ ​to​ ​experience​ ​catering​ ​to​ ​the​ ​functionality​ ​aspect​ ​of​ ​it​ ​seen​ ​by​ ​the 
people​ ​but​ ​these​ ​subliminal​ ​messages​ ​which​ ​are​ ​left​ ​uncovered​ ​are​ ​also​ ​the​ ​deciding​ ​factor​ ​of​ ​why​ ​this 
angular​ ​and​ ​not​ ​a​ ​straight​ ​building. 

Prospective​ ​Solution​ ​to​ ​Overcome​ ​this​ ​Communication​ ​gap 

Many​ ​of​ ​us​ ​are​ ​witnessing​ ​the​ ​rise​ ​of​ ​VR​ ​and​ ​AR​ ​as​ ​the​ ​solution​ ​to​ ​communicating​ ​the​ ​space​ ​but​ ​it​ ​is 
quite​ ​far-fetched​ ​in​ ​the​ ​Indian​ ​Context​ ​as​ ​the​ ​current​ ​systems​ ​of​ ​VR​ ​are​ ​too​ ​expensive​ ​hence​ ​some 
other​ ​solution​ ​is​ ​required,​ ​which​ ​would​ ​be​ ​pertaining​ ​to​ ​Advertisements​ ​and​ ​Digital​ ​Screen​ ​Media. 

  

Methodology 
The​ ​research​ ​would​ ​include​ ​chronology​ ​of​ ​communication​ ​with​ ​the​ ​masses​ ​and​ ​the​ ​chronology​ ​of 
communication​ ​by​ ​architects​ ​and​ ​drawing​ ​parallels​ ​between​ ​the​ ​two​ ​in​ ​order​ ​to​ ​explore​ ​the​ ​causes 
which​ ​lead​ ​to​ ​the​ ​present​ ​scenario.The​ ​following​ ​are​ ​the​ ​set​ ​of​ ​steps​ ​of​ ​how​ ​would​ ​it​ ​be​ ​done: 

 
 

● Identifying​ ​the​ ​Communication​ ​and​ ​Promotion​ ​Priorities 

The​ ​ ​first​ ​step​ ​in​ ​the​ ​research​ ​would​ ​be​ ​to​ ​prioritize​ ​how​ ​the​ ​communication​ ​would​ ​take​ ​place​ ​and​ ​what 
aspects​ ​of​ ​architecture​ ​would​ ​be​ ​promoted​ ​so​ ​that​ ​only​ ​those​ ​aspects​ ​would​ ​be​ ​highlighted​ ​and​ ​all​ ​of 
them​ ​specifically​ ​aid​ ​in​ ​making​ ​the​ ​audience​ ​sensitive​ ​to​ ​architecture. 

● Classifying​ ​the​ ​audience​ ​and​ ​Identifying​ ​the​ ​most​ ​viable​ ​medium​ ​according​ ​to​ ​the​ ​Bio 

The​ ​group​ ​of​ ​people​ ​would​ ​be​ ​identified​ ​according​ ​to​ ​their​ ​Bio​ ​on​ ​the​ ​basis​ ​of​ ​three​ ​aspects: 

1. Introversion 
2. Extroversion 
3. Comfortability​ ​ ​with​ ​technology 

The​ ​factor​ ​of​ ​comfortability​ ​of​ ​technology​ ​would​ ​be​ ​the​ ​deciding​ ​factor​ ​whether​ ​technology​ ​should​ ​be 
introduced​ ​or​ ​should​ ​it​ ​be​ ​a​ ​hands-on​ ​discussion. 

 
 

● Understanding​ ​the​ ​issues​ ​and​ ​strengths​ ​of​ ​each​ ​method 

Every​ ​medium​ ​which​ ​will​ ​be​ ​cited​ ​would​ ​have​ ​some​ ​target​ ​audience​ ​pertaining​ ​to​ ​their​ ​strengths​ ​and 
issues​ ​and​ ​then​ ​each​ ​type​ ​of​ ​audience​ ​would​ ​be​ ​educated​ ​accordingly. 

● Assess​ ​and​ ​Develop​ ​further​ ​identified​ ​Audience 

The​ ​audience​ ​would​ ​be​ ​further​ ​categorised​ ​after​ ​their​ ​preferences​ ​would​ ​be​ ​improved​ ​due​ ​to​ ​initial 
communication​ ​hence​ ​simplifying​ ​and​ ​filtering​ ​heterogenous​ ​audience​ ​in​ ​order​ ​to​ ​communicate​ ​it 
better​ ​and​ ​most​ ​effectively. 

● Development​ ​of​ ​Appropriate​ ​methods​ ​of​ ​communication​ ​after​ ​the​ ​assessment​ ​of​ ​the 
audience 

The​ ​prospective​ ​methods​ ​can​ ​be: 

1. ​ ​An​ ​online​ ​survey 

2. ​ ​A​ ​one-hour​ ​facilitated​ ​online​ ​consultation 
3. Four​ ​face-to-face​ ​focus​ ​groups 
4. Eight​ ​facilitated​ ​discussions 
5. App​ ​Development​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Habbo​ ​App​ ​used​ ​between 
children 

● Leading​ ​to​ ​Architecture​ ​Sensitivity  

The​ ​Audience​ ​after​ ​some​ ​sessions​ ​would​ ​be​ ​sensitised​ ​towards​ ​architecture​ ​and​ ​how​ ​it​ ​is​ ​important​ ​to 
know​ ​about​ ​it​ ​so​ ​that​ ​they​ ​can​ ​tackle​ ​or​ ​even​ ​ascertain​ ​different​ ​shortcomings​ ​and​ ​act​ ​on​ ​them.   

 
 

Conclusion 
It​ ​should​ ​be​ ​noted​ ​that​ ​achieving​ ​sensitivity​ ​towards​ ​Architecture​ ​would​ ​be​ ​improved​ ​significantly​ ​aiding 
the​ ​end​ ​users​ ​in​ ​making​ ​an​ ​informed​ ​decision​ ​supported​ ​by​ ​the​ ​expertise​ ​of​ ​the​ ​Architect​ ​rather​ ​than 
letting​ ​some​ ​other​ ​person​ ​make​ ​a​ ​decision​ ​who​ ​barely​ ​knows​ ​the​ ​user​ ​which​ ​is​ ​happening​ ​currently. 

   

 
 
Bibliography 

● Breeders,​ ​B.​ ​(n.d.)​ ​Communicating​ ​Architecture​.​ ​[Online].​ ​Architecture​ ​Competitions​ ​and​ ​Awards. 

Available​ ​from:​ ​https://beebreeders.com/communicating-architecture​ ​[Accessed:​ ​21​ ​August 

2017]. 

● Anon​ ​(2016)​ ​Koolhaas:​ ​architecture​ ​has​ ​a​ ​problem​ ​with​ ​communication​.​ ​[Online].​ ​2016.​ ​Dezeen. 

Available​ ​from: 

https://www.dezeen.com/2016/05/24/rem-koolhaas-architecture-serious-problem-communicatio

n-oma-american-institute-architects-aia-convention/​ ​[Accessed:​ ​21​ ​August​ ​2017]. 

● Leach,​ ​N.​ ​(1997)​ ​Rethinking​ ​architecture:​ ​a​ ​reader​ ​in​ ​cultural​ ​theory​.​ ​New​ ​York,​ ​Routledge. 

● Anon​ ​(n.d.)​ ​MuseMATTERS:​ ​Why​ ​must​ ​reading​ ​and​ ​writing​ ​matter​ ​to​ ​architects?​ ​[Online].​ ​MuseLAB 

Design​ ​Engine.​ ​Available​ ​from: 

http://www.muselab.in/muselog/2016/1/20/musematters-why-architects-need-to-read-and-write 
 
[Accessed:​ ​21​ ​August​ ​2017]. 

● Architecture​ ​and​ ​communication​ ​Author(s):​ ​Špela​ ​HUDNIK​ ​Source:​ ​Urbani​ ​Izziv,​ ​Vol.​ ​14,​ ​No.​ ​2, 

Podoba​ ​mesta​ ​v​ ​popularni​ ​kulturi​ ​/​ ​The​ ​image​ ​of​ ​city​ ​in​ ​popular​ ​culture​ ​(december​ ​2003),​ ​pp. 

104-108​ ​Published​ ​by:​ ​Urbanistični​ ​inštitut​ ​Republike​ ​Slovenije​ ​Stable​ ​URL: 

http://www.jstor.org/stable/44180498​ ​[Accessed:​ ​22​ ​August​ ​2017]