Professional Documents
Culture Documents
Drug prescription delivery business is part of the Pharmacy & Drug Store Franchises
industry and this industry is made up of businesses that are into Generic drug prescriptions,
brand-name drug prescriptions, over-the-counter medicines, personal hygiene and cosmetic
products, groceries and other food items, health aids and home healthcare equipment etc.
A prescription drug which can also be called prescription medication or prescription
medicine is a pharmaceutical drug that legally requires a medical prescription to be
dispensed. Over-the-counter drugs on the other hand can be obtained without a
prescription.
The reason for this difference in substance control is the potential scope of misuse, from
drug abuse to practicing medicine without a license and without sufficient education. Please
note that in the United States of America, each jurisdiction has different definitions of what
constitutes a prescription drug.
All over the world, the pharmaceutical industry is highly regulated because the devastating
effect of fake drugs or drug abuse is alarming. As a matter of fact, there are several
universal laws and regulations that govern the patenting, testing, safety, efficacy and
marketing of drugs.
For example, in the United States, new pharmaceutical products must be approved by the
Food and Drug Administration (FDA) as being both safe and effective before they can be
allowed to go into the market. Statistics has it that global spending on prescription drugs
grew to a whopping sum of $954 billion in 2011 and the United States accounts for more
than a third of the global pharmaceutical market, with an estimate of $340 billion in annual
sales
Statistics has it that in the United States alone, the industry generates over $6 billion
annually from more than 1,451 registered and licensed generic pharmacy & drugs store
franchise (drug prescriptions delivery business inclusive) scattered all around the country.
The industry is responsible for the employment of over 14,666 people. Experts project the
industry to grow at a 3.4 percent annual rate from 2013 to 2018. In the United States, the
companies holding the largest market share in the Pharmacy & Drug Store Franchises
industry are McKesson Corporation and Cardinal Health Inc.
A recent report published by IBISWORLD shows that operators in this industry are not
independent pharmacies or drug stores; they are retail locations operating under franchise
agreements that dictate the terms and conditions under which they operate and market
themselves.
The industry as a whole has experienced stable growth over the past five years due to
steady demand for its products. Medications and drug store items are generally considered
essential and are not affected by economic fluctuations. Thus, over the five years to 2018,
the industry has grown at an annualized rate of 3.4 percent, including an increase.
The report further shows that over the past five years, the Pharmacy & Drug Store
Franchises industry has grown by 3.4 percent to reach revenue of $6bn in 2018. In the
same timeframe, the number of businesses has grown by 1.3 percent and the number of
employees has grown by 1.8 percent.
The bottom line is that the drug prescription delivery line of business is still very much open
for new entrants; the competition within the industry is not as stiff as similar industries. If
your business concept is top notch, you can gain fair share of the available market in any
country or region you intend launching your business.
Phoenix Pharmacy® Drug Prescription Delivery, LLC is going to run a standard and
licensed drug prescription delivery company whose products will be delivered to customers
in Atlantic Avenue, Delray Beach – Florida. We are in the pharmacy and drugs store
franchise industry to make profits and also to give our customers value for their money. We
will be engaged in;
Our mission is to establish a standard and world class drug prescription delivery
company/brand that in our own capacity will favorably compete with leaders in the industry.
We want to build a business that will be listed amongst the top 5 drug prescription delivery
brands in the United States of America.
Phoenix Pharmacy® Drug Prescription Delivery, LLC is established with the aim of
competing favorably with other leading drug prescription delivery companies in the United
States. This is why we will ensure that we put the right structures in place that will support
the kind of growth that we have in mind.
We will ensure that we only hire people that are qualified, honest, hardworking, customer
centric and are ready to work to help us build a prosperous business that will benefit all the
stake holders. As a matter of fact, profit-sharing arrangement will be made available to all
our senior management staff and it will be based on their performance for a period of five
years or more depending how fast we meet our set target.
In view of that, we have decided to hire qualified and competent hands to occupy the
following positions that will be made available at Phoenix Pharmacy® Drug Prescription
Delivery, LLC;
Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
Defines job positions for recruitment and managing interviewing process
Carries out induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversees the smooth running of the daily office activities.
Merchandize Manager
Manages vendor relations, market visits, and the ongoing education and
development of the organizations’ buying teams
Responsible for the purchase of prescription medicine, medical products, therapeutic
appliances and equipment for the organizations
Responsible for planning sales, monitoring inventory, selecting the merchandise,
and writing and pricing orders to vendors
Manages external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones
Models demographic information and analyze the volumes of transactional data
generated by customer purchases
Identifies, prioritizes, and reaches out to new partners, and business opportunities et
al
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the company
Accountant/Cashier:
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managements with financial analyses, development budgets, and
accounting reports
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides
the client with a personalized customer service experience of the highest level
Through interaction with customers on the phone, uses every opportunity to build
client’s interest in the company’s products and services
Manages administrative duties assigned by the human resources and admin
manager in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
customers when they make enquiries
Strength:
Part of what is going to count as positive for Phoenix Pharmacy® Drug Prescription
Delivery, LLC is the vast experience of our management team, we have people on board
who understand how to grow business from the scratch to becoming a national
phenomenon. So also, the wide varieties of pharmaceutical products that we sell, our large
national distribution network and of course our excellent customer service culture will
definitely count as a strong strength for the business.
Weakness:
A major weakness that may count against us is the fact that we are a new drug prescription
delivery company in the United States and we don’t have the financial capacity to engage in
the kind of publicity that we intend giving the business and also to leverage on economies of
scale.
Opportunities:
The opportunities available to drug prescription delivery companies with a wide range of
drugs are enormous. This is due to the fact that almost all Americans take drugs for
different reasons. Demand for medical devices used in elderly care has increased and is
expected to continue rising.
Demand for medical supplies has increased as a result of the rising age of the US
population and of course the changing demographics in the US population will have a
favorable effect on the medical supplies sector. We were able to conduct a thorough market
survey and feasibility studies so as to position our business to take advantage of the
existing market for prescription drugs and also to create our own new market.
Threat:
We are quite aware that just like any other business, one of the major threats that we are
likely going to face are economic downturn and unfavorable government policies especially
as it relates to prescription drugs. Another threat that may likely confront us is the arrival of
a new drug prescription delivery company in same location where ours is located.
Market Trends
A close study of the trends in the pharmacy and drug store franchise industry shows that
the industry is expanding rapidly due to the demand for industry’s products by the aging
population. So also, with the regulatory provisions of the Patient Protection and Affordable
Care Act expanded consumer access to prescription insurance and provided increased
opportunities for product development.
Going forward, the industry revenue growth is expected to outpaced revenue growth for the
Brand Name Pharmaceutical Manufacturing industry.
A large number of brand name drug manufacturers lost patent protection for blockbuster
drugs beginning in 2010; demand for generics subsequently grew, as consumers
demanded affordable versions of these high-profile products. These trends are expected to
continue in the next five years.
As a matter of fact, private health insurance coverage typically lowers the price of
pharmaceutical products by reducing individuals’ out-of-pocket health expenditures.
As private health insurance coverage increases, more individuals will be able to afford their
medications; however, managed-care organizations may place downward pricing pressure
on drug reimbursement rates, which could cut into industry revenue. The number of people
with private health insurance is expected to decrease in 2018, posing a potential threat to
the industry.
To sum it up, as the population ages, demand for pharmaceutical products that address the
health ailments of the elderly typically rises. The industry benefits immensely from a rise in
demand of prescription from this demographic. The number of adults aged 65 and older is
anticipated to rise in 2018, representing a potential opportunity for the industry.
Households
Schools
Hospitals/Medical clinics
Doctors and other specialist medical practitioners.
Sources of Income
Phoenix Pharmacy® Drug Prescription Delivery, LLC is established with the aim of
maximizing profits in the pharmacy and drug store franchise industry in the United States of
America and we are going to ensure that we do all it takes to sell a wide range of brand
name and generic drugs and medical equipment to a wide range of customers. Phoenix
Pharmacy® Drug Prescription Delivery, LLC will generate income by engaging in;
Pharmaceutical wholesaling
Medical goods wholesaling
Sales Forecast
One thing is assured when it comes to drug prescription delivery company, if your pharmacy
store is centrally positioned and easily accessible, you will always attract customers cum
sales.
We are well positioned to take on the available market in Atlantic Avenue, Delray Beach –
Florida and we are quite optimistic that we will meet our set target of generating enough
income/profits from the first six months of operation and grow the business and our clientele
base.
We have been able to examine the pharmacy and drug store franchise industry, we have
analyzed our chances in the industry and we have been able to come up with the following
sales forecast.
Below is the sales projection for Phoenix Pharmacy® Drug Prescription Delivery, LLC, it is
based on the location of our business and other factors as it relates to small scale and
medium scale drug prescription delivery company startups in the United States;
N.B: This projection was done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor delivering same prescription drugs as we do within same location. Please note
that the above projection might be lower and at the same time it might be higher.
Place adverts on both print (community based newspapers and magazines) and
electronic media platforms
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook,
twitter, et al to promote our generic pharmaceutical product brand
Install our billboards in strategic locations all around Atlantic Avenue, Delray Beach –
Florida and in major cities in the United States of America
Distribute our fliers and handbills in target areas
Position our Flexi Banners at strategic positions in the location where we intend
getting customers to start patronizing our products.
Ensure that our products are well branded, all our staff members wear our
customized clothes, and all our official cars and distribution vans are customized.
Our Pricing Strategy
When it comes to pricing model of drugs, in the United States there are many resources
available to patients to lower the costs of medication. These include copayments,
coinsurance and deductibles. The Medicaid Drug Rebate Program is another example.
Generic drug program lowers amount of money a patient has to pay when picking up their
prescription at the pharmacy and as their name implies they only cover generic drugs. Co-
pay assistance programs help patient lower costs of specialty medications: i.e. medications
that are on restricted formulary, limited distribution, and with no generics available.
Patient assistance programs are funded by the manufacturer of the medication. Patients
can often apply to these programs through the manufacturer’s website. This type of
assistance program is one of the few options for the uninsured patient.
The out of pocket costs for patients enrolled in co-pay assistance or patient assistance
programs are $0. It is a major resource to help lower costs of medications – however, many
providers and patients are not aware of these resources.
In view of that, our prices will conform to what is obtainable in the industry but will ensure
that within the first 6 to 12 months our brand name and generic prescription drugs are
deliver a little bit below the average price in the United States of America. We have put in
place business strategies that will help us run on low profits for a period of 6 months; it is a
way of encouraging people to buy into our brand.
Payment Options
The payment policy adopted by Phoenix Pharmacy® Drug Prescription Delivery, LLC is all
inclusive because we are quite aware that different customers prefer different payment
options as it suits them but at the same time, we will ensure that we abide by the financial
rules and regulation of the United States of America.
Here are the payment options that Phoenix Pharmacy® Drug Prescription Delivery, LLC will
make available to her clients;
In view of the above, we have chosen banking platforms that will enable our client make
payment for brand name and generic prescription drugs purchase without any stress on
their part. Our bank account numbers will be made available on our website and
promotional materials.
If you are looking towards starting a drug prescription delivery company, then you should be
ready to raise enough capital to cover some of the basic expenditures that you are going to
incur. The truth is that starting this type of business does not come cheap.
You need money to secure a standard store or warehouse facility, acquire brand name and
generic prescription drug supplies and distribution vans and you need money to pay your
workforce and pay bills for a while until the revenue you generate from the business
becomes enough to pay them.
The items listed below are the basics we will need when starting our drug prescription
delivery company in the United States, although costs might vary slightly;
The total fee for registering the Business in the United States of America – $750.
Legal expenses for obtaining licenses and permits as well as the accounting
services (software, P.O.S machines and other software) – $1,300.
Marketing promotion expenses for the grand opening of Phoenix Pharmacy® Drug
Prescription Delivery, LLC in the amount of $3,500 and as well as flyer printing
(2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
The cost for hiring Business Consultant – $2,500.
The cost for insurance (general liability, workers’ compensation and property
casualty) coverage at a total premium – $2,400.
The cost for payment of rent for 12 months at $1.76 per square feet in the total
amount of $55,150.
Other start-up expenses including stationery ($500) and phone and utility deposits
($2,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– $50,000
The cost for start-up inventory (purchase of wide varieties of brand name and
generic prescription drugs meant for distribution) – $100,000
The cost for store equipment (cash register, security, ventilation, signage) – $13,750
The cost of purchase of distribution vans – $60,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone,
Fax Machines, tables and chairs et al) – $4,000.
The cost of launching a website – $600
Miscellaneous – $10,000
We would need an estimate of five hundred thousand dollars ($500,000) to successfully set
up our drug prescription delivery company in Atlantic Avenue, Delray Beach – Florida.
Generating Funds/Startup Capital for Phoenix Pharmacy® Drug Prescription Delivery,
LLC
Phoenix Pharmacy® Drug Prescription Delivery, LLC is owned and financed by Phoenix
Josh. She has decided to restrict the sourcing of the startup capital to 3 major sources.
Generate part of the startup capital from personal savings and sell of stocks
Source for soft loans from family members and friends
Apply for loan from my bank
N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft
loan from family members $20,000) and we are at the final stages of obtaining a loan facility
of $200,000 from our bank. All the papers and documents have been signed and submitted,
the loan has been approved and any moment from now our account will be credited with the
amount.
Drug Prescription Delivery Business Plan – Sustainability and Expansion
Strategy
The future of any business lies in the number of loyal customers that they have, the
capacity and competence of their employees, their investment strategy and the business
structure. If all of these factors are missing from a business, then it won’t be too long before
the business closes shop.
One of our major goals of starting Phoenix Pharmacy® Drug Prescription Delivery, LLC is to
build a business that will survive off its own cash flow without the need for injecting finance
from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to sell our
prescription drugs a little bit cheaper than what is obtainable in the market and we are
prepared to survive on lower profit margin for a while.
Phoenix Pharmacy® Drug Prescription Delivery, LLC will make sure that the right
foundation, structures and processes are put in place to ensure that our staff welfare are
well taken of. Our company’s corporate culture is designed to drive our business to greater
heights and training and retraining of our workforce is at the top burner.
We know that if that is put in place, we will be able to successfully hire and retain the best
hands we can get in the industry; they will be more committed to help us build the business
of our dreams.
Check List/Milestone