WEEK 2

The Evolution of Traditional

To New Media
• Prehistoric
• Industrial
• Electronic
• New Information

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TO Editorializes the function of new media
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In a Democratic society
Which generation
are you from?
If you were to live in
another generation,
which generation
would you want to?
 Fashion is the reflection of times; it
defines the generation it came from,
the tools that were used, the men who
made it, style is communicating
without having to speak
 Identify traditional and new media
and their relationship

Editorializes the function of new media

In a Democratic society
Searches latest theories on
information and media
Evolution of Media in different
Ages
Prehistoric Age Industrial Age

Electronic Age Information Age

PREHISTORIC
AGE
RECITATION
For you what does PREHISTORIC mean?
How do you think people those days use
to communicate?
 Prehistoric
Prehistoric refers of, relating to, or
to the time existing in the time
before the before people could
write
existence of
Very old or
written or outdated
STONE METAL
AGE AGE
 They are called such as
because of the kind of
TOOLS that the prehistoric
people used during the
times.
STONE AGE
 As the tools were relatively crude,
archaeologists believe that a system
of writing had not yet existed during
this era. As prehistoric men learned
how to sharpen their tools and use
them for hunting.
They also acquired the knowledge on
how to use these materials in
CARVING STONES. Eventually, this
paved way for them to create a
SYSTEM OF WRITING, which marked
the START of the HISTORIC PERIOD
Prehistoric Art As The
Earliest Form Of
Traditional Media
By using SHARPENED TOOLS
made of stones, prehistoric
men also learned how to
ETCH on CAVES
 Considered the
"Sistine Chapel" of
Quaternary art,
the Cave of
Altamira, in Spain,
was declared a
World Heritage
Site by UNESCO in
1985
These caves served as
their BIG CANVAS
while the SHARPENED
TOOLS became their
PEN, prehistoric men
DREW on caves what
they SEE AROUND
THEM, such as
ANIMALS and NATURE
 During the STONE AGE,
prehistoric people also used
these CRUDE STONE TOOLS to
create objects, which are now
considered rock art. TWO KINDS
OF ROCK during the Stone Age
PETROGLYPHS
PICTOGRAPHS
 PICTOGRAPHS
PETROGLYPHS
Represent
can be
words or
carvings or
phrases
engravings in
through
rocks or caves
images or
while
 PICTOGRAPHS used to refer to SKETCHES or
PAINTINGS that usually depicts NATURE, giving
us a glimpse of the EARLY PEOPLE’S WAY OF
LIFE
Take a look at these
3 next images
Petroglyphs near Moab Utah, USA
The Sistine Chapel from the Vatican City
Street Art from Quezon City, Philippines
https://www.solitarywanderer.com/street-art-in-asia/
 what can
you infer?
 The Manunggul Jar
Excavated from the Tabon
Caves
In Palawan. Archaeologists
believe that the Manunggul
Jar represents the beliefs
of the early Filipinos
ABOUT DEATH. The 2
FIGURES at the TOP of the
jar’s handle represents THE
JOURNEY of the SOUl in the
AFTERLIFE
Apart from the CAVE
PAINTINGS, prehistoric men
also created MEGALITHIC
ART. This involves the process
of ARRANGING OR STACKING
TOGETHER ARTISTICALLY THE
STONES or big rocks for a
certain purpose. Which still
remains a mystery.
The STONEHENGE, located at the Salisbury Plains in England
 from
Megalithic
Art

to
Statues and
Monuments
RECITATION
Do you Dance or Sing?
Why do you do so?
There is NO CONCRETE SYSTEM of
writing during the PREHISTORIC
AGE so people communicated
their way of LIFE, BELIEFS and
other practices through these 2
MUSIC DANC
E
CAŃAO DANCE