Professional Documents
Culture Documents
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Being literate in media information and technology can also develop students to
globally competitive with their ability to communicate effectively using various forms
media. Lastly, media and information literacy enhances the ability of students to comprehend
and analyze information which allow them to create a productive output such as a music
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As a student in senior high school, have you already chosen what course that you would like to take in
college? Perhaps some of you are interested to work in the publishing industry where you can get to
work with writers. Others may want to join the entertainment industry where they can meet TV
personalities.
Creators of media and information are some of the people which you might want to work with when you
graduate from college. Below is a list.
1. Writers and journalists. They work in publishing houses, news agencies, or advertising firms. Their
primary role is to translate relevant and meaningful information into printed materials, such as books,
newspapers, and magazines. They generally possess a good command of grammar. Writers and
journalists make sure thar the readers will obtain important information about the story or article they
are writing.
2. Editors. Writers and journalists work hand in hand with editors to ensure that the manuscript or
articles submitted by the former are high in standard and are fit to print. Editors also make sure that the
material to be published is free from factual or grammatical errors.
3. Directors. Also known as filmmakers, directors create movies, shows or programs and plays that are
seen on theaters, television channels, or theaters, respectively. A director sees to it that the message of a
show is made clear to the audience.
4. Performers. The actors who portray the characters in movies, shows, or programs and plays are called
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Media practitioners should exhibit good values and observe the proper code of conduct
when carrying out their job. Primarily, people trust media practitioners because they provide
information and deliver powerful messages to the public. Responsible and competent media
accurate, factual, and truthful. Erroneous or false information can harm the reputation
of others or it may cause them danger. For example, if the weather bureau fails to
release a reliable advisory, a lot of people may not be able to prepare ahead of time
for possible evacuation due to heavy fooding or immediate harvesting of crops. Let
us take another example. If a journalist writes an article claiming that the president is
involved in corruption without presenting sufficient evidence, the act may affect the
is biased or opinionated, it will deceive the public of the truth. As the public gives
their complete trust to media practitioners, it is only fair that the latter only present
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TO STUDENTS
As a student, it is essential for you to become a media and information literate individual
as this will help you acquire knowledge and process information even if the subject you are
studying is difficult to understand. Likewise, you will be able to communicate your ideas well
Media and information literacy skills can help students to conduct a well-organized and
thorough research. Media and information literacy, together with technology literacy, allows
students to develop 21st century skills such as digital literacy, leadership, and civic literacy,
which can make them well-rounded and productive global citizens in the future.
Being literate in media information and technology can also develop students to become
lobally competitive with their ability to communicate effectively using various forms
media. Lastly, media and information literacy enhances the ability of students to comprehend
and analyze information which allow them to create a productive output such as a music
As a student in senior high school, have you already chosen what course you would like to
take in college? Perhaps some of you are interested to work in the publishing industry where
you can get to work with writers. Others may want to join the entertainment industry where
Creators of media and information are some of the people which you might want to work
1. Writers and journalists. They work in publishing houses, news agencies, or advertising
firms. Their primary role is to translate relevant and meaningful information into
printed materials, such as books, newspapers, and magazines. They generally possess
a good command of grammar. Writers and journalists make sure that the readers will
obtain important information about the story or article they are writing.
2. Editors. Writers and journalists work hand in hand with editors to ensure that the
manuscript or articles submitted by the former are high in standard and are fit to
print. Editors also make sure that the material to be published is free from factual or
grammatical errors.
and plays that are seen on theaters, television channels, or theaters, respectively. A
director sees to it that the message of a show is made clear to the audience.
4. Performers. The actors who portray the characters in movies, shows, and plays are
called performers in general. Directors guide the performers so they can deliver their
portrayals effectively. Some performers who are visible on television or movies are
public figure and is always seen in the news or other television programs. At times,
Other performers are the singers and dancers who express their creativity and
inner thoughts through their craft, which can either be a song or a dance. These
performers also collaborate with directors so that their entire performance will be
5. Visual artists. Paintings and sculptures are some of the masterpieces that visual
artists create. Visual artists express their ideas through their artworks. Some artworks
may convey a clear message while others have abstract symbols to express the deeper
Media practitioners should exhibit good values and observe the proper code of conduct
when carrying out their job. Primarily, people trust media practitioners because they provide
information and deliver powerful messages to the public. Responsible and competent media
accurate, factual, and truthful. Erroneous or false information can harm the reputation
of others or it may cause them danger. For example, if the weather bureau fails to
release a reliable advisory, a lot of people may not be able to prepare ahead of time
for possible evacuation due to heavy flooding or immediate harvesting of crops. Let
us take another example. If a journalist writes an article claiming that the president is
involved in corruption without presenting sufficient evidence, the act may affect the
is biased or opinionated, it will deceive the public of the truth. As the public gives
their complete trust to media practitioners, it is only fair that the latter only present
regardless of the situation they are in. They should not compromise their integrity by
compromise their reputation and credibility just for the sake of popularity or power.
4. Empathy and sympathy. Being in the media does not give practitioners
the right to use their job for personal gains. Media practitioners should be
sensitive to the needs of others. They should show their respect to the privacy
of others too. For example, a journalist should refrain from writing about
the private affairs of celebrities because they have their right to privacy too.
Since media practitioners do press works, many people who encounter misfortune
rely on them for social welfare services such as seeking assistance for medical treatment
or finding a missing person. Media practitioners empathize when they put themselves
in the shoes of those who are in need, and sympathize when they feel the sorrow of
5. Hard working. The public depends on the information media practitioners deliver
that is why they are expected to work hard in sourcing accurate information. They
should give their best effort for their work, whether writing an article, making a film,
or composing a song. The public regards media practitioners highly, so they must not
Before the advent of the Internet, people keep themselves abreast with the latest news
around the country or across the globe by reading the newspaper, listening to radio, or
ose
Owning a television set back in the 1950s and the 1960s was
times, students visited museums and libraries to borrow books or gather information to
their research.
Print and broadcast media were also limited but this period conceived excellent reads,
good music, wholesome entertainment shows, and moving family dramas. When the Internet
boomed and became in full swing in 2000, it drastically changed people's lifestyle and
preference. Teenagers and young adults diverted to watching movies and entertainment shows
online. In fact, most people nowadays watch movies and live streaming of shows in YouTube,
read news articles through online feeds or novels through Wattpad, or listening to tracks
in Spotify
In the late 1990s, purchasing of music or video CDs became popular. Today, people download
or access music from YouTube or Apple Store. Some individuals also became famous because
their photos or videos stood out, and have become viral or widely circulated in the Internet
in such a short time. New terminologies have been coined like the word selfie, which pertains
to a photo taken by oneself then posted in social media. Another is the hashtag (#), which is
attached to a key word or phrase so that people who might be searching for a related topic can
get information from the link of the topic or message sought. Repeated use of a hashtag can
Some people also try to learn new skills, such as Photoshopping, to create artistic and
spotless photos. Different forms of social media, such as Facebook, Twitter, Instagram, and
Pinterest, have greatly influenced people's interests and lifestyle. These days, netizens or those
people who are actively engaged in the web, have become drawn to anything that is trending
Regardless of the differences with the habits and preferences of people of today from those
in the past, communication remains the main reason why people patronize different forms of
media. There are avid users who acquire the newest gadgets so they can conveniently obtain the
latest news and information, and stay connected with the people who matter to them as well.
Literacy skills in media, information, and technology can help students enhance their
knowledge and improve their methods of learning. Learning these skills can produce successful
individuals in the future. Individuals who are not only global citizens equipped with 21st