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General guidelines

Flipkart doesn't allow you to sell tobacco contained products


Flipkart doesn't allow you to list customizable products and assorted products

Catalog template guidelines


Step 1: Understand the template
Understanding column heads

Flipkart Serial Number: Every product listed on Flipkart.com has a Flipkart Serial Number (FSN). If you list a product that is
assigned the existing FSN. In case the product is listed for the first time on the website, a new FSN will be generated for it.

QC Status: All listings are verified by Flipkart for correctness of data. Following quality check (QC), your listings will be mar

QC Failed Reason (if any): The reason why a listing has been 'Failed' will be added by Flipkart in this column.

Flipkart Product Link: When listing products that are already being sold on Flipkart.com, you are required to add their Flip
mentioning Seller SKU IDs in the specific column.
Flipkart product links of 'Passed' listings are also added here for your reference

Understanding rows

1st Row: You will find the attribute name here.

2nd Row: This row indicates 3 types of information:


1. The type of data you have to enter. For instance, it may show 'URL', which means you can only add a web link in the giv
2. A hyperlink for the possible values of the attribute concerned.
3. Attribute usage on the product page. For instance, it will tell you whether the data you enter will be used as an identify

More examples of the type of data for 2nd Row


* Text: alphanumeric value allowed
* Number: whole number only
* Decimal: decimal value allowed
* Yes/No: Only 'Yes' or 'No' allowed
* Multivalue: Multivalue needs to be separated by double colons (::) for the system to differentiate among entered values
system will show your product under both 'Red' and 'Black' filters on the website.

3rd Row: This row contains examples to help you fill out the catalogue.

4th Row: This section explains/defines the attributes.


5th Row onwards: You are required to start entering product data from here.

Understanding Colour Codes

Grey cells: Grey cells will be filled by Flipkart. These will contain specific feedback on the product data of your listings. For
reason why a listing has been marked 'Failed'. The reason is provided for you to correct the data entry before re-uploading
You will, however, be allowed to enter data for 'Passed' listings in grey columns E & F.

Blue cells: Blue cells have to be mandatorily filled by you or else your listing will be marked as 'Failed'.

Green cells: Green cells indicate good-to-have attributes which are not binding on you to fill. However, the data you enter

Orange cells: Orange cells contain examples to help you fill out the catalogue.

Purple cell: The purple cell is for Flipkart product links.

Attribute Usage
The data you provide in the catalogue file is used to uniquely identify your product and create its product page on Flipkart
is used are as follows:

Title and subtitle: The data you enter is also used to frame the title and subtitle of a product so that the buyer can easily i
on the top of a product page, whereas the subtitle is seen within brackets.
Refiners: Refiners such as Graphics Memory Type, Hard Disk Capacity, and Touchscreen simplify search and provide better
help a customer narrow down on a product.

Step 2: Image Guidelines

Click the link to learn about image guidelines: https://seller.flipkart.com/LearningCenter/sub-category/566

Step 4: Fill Out the Catalogue File

* Provide as much data as possible to enhance buyer experience


* Enter values according to prescribed norms only. There are validation checks for number/decimal/character limits of the
* Save the catalogue file frequently to prevent data loss due to system errors, etc. Do not rename the file.

Step 5: Upload the Catalogue File

Once you have filled out all necessary fields, upload the catalogue file by logging in to your seller account.

Reach out to Seller Support

For any queries/feedback, please email our Seller Support at ss@flipkart.com.

Happy Listing!
Fast Validate Guidelines
Macros are introduced for faster validations

Click on this button and check errors on Qc failed column

You can run this validation by


1.Pressing CTRL, Shift, S buttons from keyboard

For more info :

https://seller.flipkart.com/LearningCenter/node/446271
Sub-categories in the file Please Note
shampoo Ideal For
Baby Boys
Baby Boys & Baby Girls
Baby Girls
Boys
Boys & Girls
Girls
Men
Men & Women
Women

Allowed Values
Shampoos
Hair Type Applied For Container Type
All Hair Types Anti-dandruff Dispenser
Dry Hair Anti-hair Fall Glass Bottle
Frizzy Hair Color Protection Jar
Normal Hair Daily Care Plastic Bottle
Normal to Dry Hair Damage Repair Sachets
Normal to Oily Hair Deep Conditioning Tube
Oily Hair Dryness Care
Frizz Control
Hair Shine
Hair Volumizing
Nourishment & Moisturization
Scalp Cleansing
Split-ends
Straightening & Smoothening
Flipkart
Serial QC Status QC Failed Reason (if any) Flipkart Product Link
Number

Fast Validate (Press URL


CTRL+SHIFT+S) http://www.flipkart.com/samsun
g-galaxy-grand-duos-
Check summary sheet for i9082/p/itmdhdvtaf5uqaaf?
pid=MOBDHDVRPR8V85KS&ref=
more information 75300de4-ebed-4c82-84c5-
19514efb5118

Please provide the Flipkart.com


To be link for an existing product for
filled by To be filled by To be filled by Flipkart faster listing. Also provide the
Flipkart Flipkart Seller SKU ID in respective
column.

Failed [Model Name]: Violation:


Too long model_name/model
number/model id value is not
Failed accepted. Suggested
[Model Name]: Violation:
Correction:
Too Please provide
long model_name/model
short and unique
number/model idvalue.;
value is not
Failed accepted.
[Model Suggested
Name]: Violation:
Correction:
Too Please provide
long model_name/model
short and unique
number/model idvalue.;
value is not
Failed [Other
[Model Image
accepted. URL
Suggested
Name]: 1]: The
Violation:
image URL
Correction:provided
Please by you is
provide
Too long model_name/model
incomplete/invalid.
short and unique Please
value.;
number/model id value is not
provide a valid
accepted. URL.;
Suggested
Failed [Model Name]: Violation:
Correction: Please provide
Too long model_name/model
short and unique
number/model idvalue.;
value is not
Failed accepted. Suggested
Correction: Please provide
short and unique value.;
Failed

Failed [Main Image URL]: The image


URL provided by you is
incomplete/invalid. Please
Failed provide a valid URL.;

Failed

Failed

Failed
Failed [Main Image URL]: The image
URL provided by you is
incomplete/invalid. Please
Failed provide a valid URL.;

Failed
Seller SKU ID Brand

Text - limited to 64 characters (including Single - Text


spaces) Used For: ID, Title

Seller SKU ID is the identification number Brand is the name of the company under
maintained by seller to keep track of SKUs. which the product is marketed and sold.
This will be mapped with Flipkart Serial Brand is limited to 128 characters (including
Number. spaces).

SPOO_TMHS_50 Body Language

SPOO_TMHS_100 Body Language

SPOO_TMHS_200 Body Language

SPOO_TMHS_300 Body Language

SPOO_TMHS_500 Body Language

SPOO_BBJS_50 Body Language

SPOO_BBJS_100 Body Language

SPOO_BBJS_200 Body Language

SPOO_BBJS_300 Body Language

SPOO_BBJS_500 Body Language

SPOO_RACM_200 Body Language

SPOO_RACM_300 Body Language


SPOO_RACM_500 Body Language

SPOO_RACM_50 Body Language

SPOO_RACM_100 Body Language


Model Name Quantity

Single - Text Single - Decimal


Used For: ID, Title Used For: ID, Variant, Title, Refiner

295

Model Name is the identity of the product


that helps in distinguishing it from other Quantity refers to the volume or amount of
products. Please do not add the brand product packaged in a given SKU. Possible
name while entering the model name. values are 295, 300, etc.
Model Name should not exceed 128
characters including space.

SHAMPOO - Tea Tree, Mint, Hibiscus - Natura 50

SHAMPOO - Tea Tree, Mint, Hibiscus - Natur 100

SHAMPOO - Tea Tree, Mint, Hibiscus - Natura 200

SHAMPOO - Tea Tree, Mint, Hibiscus - Natura 300

SHAMPOO - Tea Tree, Mint, Hibiscus - Natur 500

SHAMPOO - Brahmi, Bhringraj, Jojoba & Shika50

SHAMPOO - Brahmi, Bhringraj, Jojoba & Shika100

SHAMPOO - Brahmi, Bhringraj, Jojoba & Shika200

SHAMPOO - Brahmi, Bhringraj, Jojoba & Shika300

SHAMPOO - Brahmi, Bhringraj, Jojoba & Shika500

SHAMPOO - Rosemary, Almond & Coconut Milk


200

SHAMPOO - Rosemary, Almond & Coconut Milk


300
SHAMPOO - Rosemary, Almond & Coconut Milk
500

SHAMPOO - Rosemary, Almond & Coconut Milk


50

SHAMPOO - Rosemary, Almond & Coconut Milk


100
Quantity - Measuring Unit Ideal For

Single - Text SINGLE - TEXTClick Here to get Allowed ValuesUsed For: Refiner

ml Women

Quantity - Measuring Unit refers to the unit Ideal For refers to which gender the product
used to measure quantity. Units should be would be most suitable for.
filled only in singular form.

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women


ml Men & Women

ml Men & Women

ml Men & Women


Hair Type Applied For

SINGLE - TEXTClick Here to get Allowed ValuesUsed


MULTIFor:
- TEXTClick
Refiner Here to get Allowed ValuesUsed For: Refiner

All Hair Types Color Treated Hair

Applied For refers to the purpose/function


Hair Type refers to the type of hair that the of the product, and the hair solution that it
shampoo is suitable for. provides.

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization


All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization

All Hair Types Nourishment & Moisturization


Composition Container Type

Multi - Text SINGLE - TEXTClick Here to get Allowed Values

Bottle

Composition refers to the ingredients used Container Type refers to the shape of a
in the making of a product. Possible values container that the substance comes in.
are Flower Basil Oil, Lavender Oil, Glycerin, Possible values are Jar, Bottle, Sachet, Tube,
etc. etc.

Tea Tree, Mint, Hibiscus & Sunflower Plastic Bottle

Tea Tree, Mint, Hibiscus & Sunflower Plastic Bottle

Tea Tree, Mint, Hibiscus & Sunflower Plastic Bottle

Tea Tree, Mint, Hibiscus & Sunflower Plastic Bottle

Tea Tree, Mint, Hibiscus & Sunflower Plastic Bottle

Brahmi, Bhringraj, Jojoba & Shikakai Plastic Bottle

Brahmi, Bhringraj, Jojoba & Shikakai Plastic Bottle

Brahmi, Bhringraj, Jojoba & Shikakai Plastic Bottle

Brahmi, Bhringraj, Jojoba & Shikakai Plastic Bottle

Brahmi, Bhringraj, Jojoba & Shikakai Plastic Bottle

Rosemary, Almond & Coconut Milk Plastic Bottle

Rosemary, Almond & Coconut Milk Plastic Bottle


Rosemary, Almond & Coconut Milk Plastic Bottle

Rosemary, Almond & Coconut Milk Plastic Bottle

Rosemary, Almond & Coconut Milk Plastic Bottle


Main Image URL Other Image URL 1

URL URL

http://img.fkcdn.com/image/shampoo/3/8/1/-original-imaen56ymzykssfz.jpeg
http://img.fkcdn.com/image/shampoo/3/8/1/-original-imaen56fedwqzubr.jpeg

Image Details - Front View - Front view Image Details - Sales Package -
is a foremost part of a product | Minimum Package of a product | Minimum Resolution
Resolution - 500x500 | Please see the - 500x500 | Please see the Image
Image Guidelines sheet for more details. Guidelines sheet for more details.

https://www.dropbox.com/s/7zm20juxqm6xxhttps://www.dropbox.com/s/w0pcmaywnhn2

https://www.dropbox.com/s/drald3gc09df04 https://www.dropbox.com/s/wrvv5nmn1vuok

https://www.dropbox.com/s/wtg6xer0olbl23lhttps://www.dropbox.com/s/wmku3hozac638

https://www.dropbox.com/s/rkg8kvetjkt5qls/https://www.dropbox.com/s/fatcznpyqhzeejy

https://www.dropbox.com/s/att4nyzqtbekc3ohttps://www.dropbox.com/s/omaeys2wordblk

https://www.dropbox.com/s/40ofpx6xadwtxhhttps://www.dropbox.com/s/xrqe9t20r2cmxu

https://www.dropbox.com/s/pj72aprcnr3ic https://www.dropbox.com/s/dtna1tyrd4qz

https://www.dropbox.com/s/g80nq34f37gdufhttps://www.dropbox.com/s/v0o9mcaueho0j

https://www.dropbox.com/s/31zfmi3zf67k9pvhttps://www.dropbox.com/s/1dowq9qyg8h6h

https://www.dropbox.com/s/aooi74t4c9oxouchttps://www.dropbox.com/s/hghpragi745i6zp

https://www.dropbox.com/s/p7o2vz0uz7h1r8https://www.dropbox.com/s/i7oybp5rkvg1qvr

https://www.dropbox.com/s/aakttqnqbyj9n61https://www.dropbox.com/s/qntgk5htn944wj
https://www.dropbox.com/s/vd6mwjzpz8rsfuhttps://www.dropbox.com/s/nbbp7rw8c9jxvg

https://www.dropbox.com/s/cbyzlfxj15ez https://www.dropbox.com/s/qfet2ygq1vir

https://www.dropbox.com/s/8pxy2fxf826x https://www.dropbox.com/s/i7t7qq15dgz
Other Image URL 2 Other Image URL 3

URL URL

http://img.fkcdn.com/image/shampoo/3/8/1/-original-imaen56yhhyhahuu.jpeg
http://img.fkcdn.com/image/shampoo/3/8/1/-original-imaen56y8qe9k5ry.jpeg

Image Details - Back View(Without


Image Details - Size View - Overall
MRP) - Back view of a product without dimension of a product | Minimum
showcasing MRP of a product | Minimum
Resolution - 500x500 | Please see the
Resolution - 500x500 | Please see the Image Guidelines sheet for more details.
Image Guidelines sheet for more details.

https://www.dropbox.com/s/lsy6b0o8k4vetxz/3.png?dl=0

https://www.dropbox.com/s/gypu9ov4iq5za0h/3.png?dl=0

https://www.dropbox.com/s/cvtdf69sym1fbs9/3.jpg?dl=0

https://www.dropbox.com/s/3t3l4lcz1hv12rwhttps://www.dropbox.com/s/13oexx14xggo2b

https://www.dropbox.com/s/hanmyhrv8bly8hz/3.jpg?dl=0

https://www.dropbox.com/s/s406r1i1p37e9sj/3.png?dl=0

https://www.dropbox.com/s/xhpd0s1s9uou40m/Brahmi%2C%20Bhringraj%20100ml.png?d

https://www.dropbox.com/s/os06y2w1plz8skz/3.jpg?dl=0

https://www.dropbox.com/s/ga0xk36eiq9s6k7https://www.dropbox.com/s/se4vfj9h9hrrwp

https://www.dropbox.com/s/pws8cefyi594lvj/3.jpg?dl=0

https://www.dropbox.com/s/9htmu0iy33r9ybq/3.jpg?dl=0

https://www.dropbox.com/s/8izsp6uswcgoo0https://www.dropbox.com/s/2h7imwizsokhvb
https://www.dropbox.com/s/bjcjqzvldytt72i/3.jpg?dl=0

https://www.dropbox.com/s/whhlw8rjz0p94bn/Rosemary%2C%20Almond%2050ml.png?d

https://www.dropbox.com/s/x76y0f5cghta22n/Rosemary%2C%20Almond%20100ml%20-%
Group ID Pack of

Single - Text Single - Number

Group1

Group ID refers to a seller given intention to


group products of the same design together Pack of refers to the total number of main
on product page. For example, group ID will products that are included by the brand in
remain the same across size and color the package.
variants of a unique design.

BL_SHAMPOO_VS_1 1

BL_SHAMPOO_VS_1 1

BL_SHAMPOO_VS_1 1

BL_SHAMPOO_VS_1 1

BL_SHAMPOO_VS_1 1

BL_SHAMPOO_VS_2 1

BL_SHAMPOO_VS_2 1

BL_SHAMPOO_VS_2 1

BL_SHAMPOO_VS_2 1

BL_SHAMPOO_VS_2 1

BL_SHAMPOO_VS_3 1

BL_SHAMPOO_VS_3 1
BL_SHAMPOO_VS_3 1

BL_SHAMPOO_VS_3 1

BL_SHAMPOO_VS_3 1
EAN/UPC Sales Package

Multi - Number Multi - Text

Sales Package gives the information of all


the contents that is sold in the package. For
EAN is a 13 digit bar code. In case you have instance, when you sell a mobile phone, the
UPC, prefix 0 to make it 13 digits. EAN/UPC Sales Package will most likely consist of the
is limited to 13 characters (including Handset||Charger||Headset||Battery||
spaces). If not applicable, Please leave it
blank. Manual. These 5 things then become the
Sales Package. Data should be mentioned
Double Colon (||) seperated.

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo


1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo

1 Unit Of Body Language Shampoo


Search Keywords Key Features

Multi - Text Multi - Text

Search words refers to the words which the


user might type for finding a particular
product. These search words are tagged to Key Features refers to the defining features
of a product that can be highlighted on the
the product and the appropriate search website.
words give the exact product in quicker
time.

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015
Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015

Shampoo Conditioner Anti Dandruff AyurvedaHalal, Kosher, GMP Certified. ISO 9001:2015
Video URL Description

Single - Text Single - Text

Please write few lines describing your


product along with a list of products that
are compatible with this product.
Please see the Video URL guidelines in the Description is limited to 10000 characters
summary sheet (including spaces). It should not include any
hyperlinks, additional offers, or promotion
text.

Indulge directly into the feeling of nourishi

Indulge directly into the feeling of nourishi

Indulge directly into the feeling of nourishi

Indulge directly into the feeling of nourishi

Indulge directly into the feeling of nourishi

Inspired by the pure Himalayan Mountains and

Inspired by the pure Himalayan Mountains and

Inspired by the pure Himalayan Mountains and

Inspired by the pure Himalayan Mountains and

Inspired by the pure Himalayan Mountains and

A tropical blend of Aromatic Rosemary & Pure

A tropical blend of Aromatic Rosemary & Pure


A tropical blend of Aromatic Rosemary & Pure

A tropical blend of Aromatic Rosemary & Pure

A tropical blend of Aromatic Rosemary & Pure


Other Traits Shelf Life

Multi - Text Single - Decimal

18

Maximum Shelf Life refers to the length of


Other Traits refers to any additional time for which an item remains usable, fit
information on the features of the product for consumption, or sale-able. Possible
that would be useful to a customer. values are 3, 4, etc.

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24

100 % Organic 24
100 % Organic 24

100 % Organic 24

100 % Organic 24
External Identifier External Identifier - Measuring Unit

Single - Text Single - Text

9.10E+10 EAN

External Identifier refers to the unique code EAN/UPC - Measuring Unit refers to the unit
given to each product which is universally used to measure the external identifier.
recognisable. If not applicable, Please leave Units should be filled only in singular form.
it blank.
Maximum Shelf Life Maximum Shelf Life - Measuring Unit

Single - Number Single - Text

3 Months

Maximum Shelf Life - Measuring Unit refers


to the unit used to measure the maximum
shelf life of the product. Units should be
filled only in singular form.

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months
24 Months

24 Months

24 Months
Image criteria
All the images should have minimum image resolution of 500x500.
You must provide minimum 1 images for this category.
You can provide maximum 4 images for this category.

Image standards
Primary images should be in white background.
Images with grey background can be used for the white colored product.
Product should be displayed without packing.
Solo product image without any props.
Movie shots & scenes are not allowed. Celebrity face should not be morphed. However, if celebrity is brand amb
The same model has to be used for all shots of a product in lifestyle image
The product should be center aligned and cover a minimum of 90% of the frame.

Following Images will be rejected


Graphic/ Inverted/ Pixelated image are not accepted.
Images with text/Watermark are not acceptable in primary images.
Blur images and clutter images are not accepted.
Images should not contain price/brand logo for the product.
In case of sets or combos, the products should not overlap each other.
Rear angle shot of a product should not be used as a primary image.
Product images must not be shrunk, elongated or stretched.
Product with heavy accessories which covers the product are not acceptable.
Partial product image is not allowed.
Offensive/Objectionable images/products are not acceptable.

Image format
We only accept .JPEG images. Any other format is not accepted
We accept Images only in RGB color space . We don’t accept images in CMYK or any other color space

Uploading & providing image


Please upload your images in our recommended image domains like Dropbox and Google drive. Image download f
The share settings for viewing your image links must be “Public”, so that these images can be download
Click the link for more details - https://seller.flipkart.com/LearningCenter/node/446095

Detailed image guidelines


Click the link to learn about detailed image guidelines: https://seller.flipkart.com/LearningCenter/sub-category

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