THE GROWING POPULARITY OF

TEA CAFES IN INDIA

Our country has an obsession for tea. It is the most refreshing
drink that is welcomed any time. Tea stalls are a common sight in
local streets selling flavored Masala Chai. These stalls are
unorganized and fragmented and modern generation is looking
for some midway option between roadside stalls and home
consumption. Hence, they have embraced the concept of tea
cafes and it is working wonders for customers as well as
entrepreneurs.

Brewing Tea with Sophistication

Older generation loved spend time sitting and chatting at a local

Chaiwallahs counter. But, young generation prefers a
contemporary hangout where they can comfortably sit and take
the pleasure of their favorite beverage. These outlets have now
become a place for relaxing with snacks and beverages.

Indians mostly have great likings for tea than coffee and have 2 to
3 cups every day. Capitalizing on this idea, tea cafes are steadily
expanding their business since a few years. These modern cafes
intend to bring innovation in tea brewing and appeal young
generation with their upgraded versions of tea making. Some of
them even offer the chance for customizing chai and select from a
variety of premium, fruity and herbal infusions.

Advantages

Tea, being less expensive than coffee, has created an affordable

advantage for café owners and customers. Moreover, there are
multiple variations in teas and each variety has its health benefits.
Youngsters, nowadays, have started to know this healthy
beverage and hence, are enjoying it more passionately than
coffee. Do you know that customers can now have 12,000
variants of their chai in a café? Modern cafes offer the chance for
experimenting with chai.
Further, these cafes offer a relaxed ambience with comfy seats,
internet and delicious foods. This is a place of hangout for both
young people and professionals alike. Café has a touch of
sophistication with flavorful fresh garden teas at a lower price.
Customers now have the opportunity to choose a variety of
beverage according to their mood. This contemporary setup
invites many customers in this country and outside and hence, the
trend of cafes gradually emerged.

Modern technology like digital marketing and social media also

helps café industry to flourish their business. With growing
popularity cafes in this country, young entrepreneurs are getting a
chance to venture their capital and give their dream a true shape.
Tea lovers now look for tea café to spend some quality time with a
cup of freshest brew.