JWBKSI4-fm — JWBK8I4-Marr Printer: YettoCome ebruary29,2016 21:20 Trim: 216mmx 40mm "Amazing. That was my first word, when Istarted reading this book, Fascinating was the next. Amazing, because once agsin, Bernard masterfully takes a com= plex subject, and translates it into something anyone can understand. Fascinat- ing because the detailed real-life customer examples immediately inspired me to think about my own customers and partners, and how they could emulate the success ofthese companies. Bernards book is a must have for all Big Data ‘practitioners and Big Data hopeful!” Shawn Ahmed, Senior Director, Business Analytics and IoT at Splunk. nally a book that stops talking theory and starts talking fats. Providing real- life and tangible insights for practices, processes, technology and fea that sup- port Big Data across a portfolio of organizations and industries, We often think Big Data isbig business and big cost, however some of the most interestingexam- ples show how small businesses can use smart data to make areal difference. The businesses in the book illustrate how Big Data is fundamentally about the cus tomer, and generating a data-driven customer strategy that influences both staff and customers at every touch point ofthe customer journey” Adrian Clowes, Head of Data and Analytics at Center Parcs UK ig Data in Practiceby Bernard Marrs the most complete book on the Big Data and analytics ecosystem. The many real-life examples make it equally relevant for the novice as wel as experienced data sientists Fouad Bendris, Business Technologist, Big Data Lead at Hewlett Packard Enterprise “Bernard Marr sone ofthe leading authors in the domain of Big Data. Through- ‘out Big Data in Practice Mare generously shares some ofhiskeen insights into the practical value delivered to a huge range of different businesses from their Big Data initiatives. This fascinating book provides excellent clues as to the secret sauce required in order to successfully deliver competitive advantage through Big Data analytics. The logical structure ofthe book means that itis as easy to ‘consume in one sitting as it sto pick up from time to time. This isa must-read for any Big Data sceptics or business leaders looking for inspiration” Will Cashman, Head of Customer Analytics at AIB “The business of busines is now data! Bernard Mar’ book delivers concrete, Naluable and diverse insights on Big Data use cases, success stores, and essons learned from numerous business domains. After diving into this book, you have all the knowledge you nced to crush the Big Data hype machine, to soar to new heights of data analytics ROI, and to gain competitive advantage from the ata within your organization” Kirk Borne, Principal Data Scientist at Booz Allen Hamilton, USABIG DATA IN PRACTICE BERNARD MARR WILEYIWBKSL-fm — JWBK8I4-Marr Pri This eon Girt published 2016 (© 206 Berard Mate Regier ofice Joba Wiley and Sons id, The Attum, Southern Gate, Chichester, West Sussex, POL 8SQ, United Kingdom For details four global editorial ofes, for customer services ad or information bout how to apply for permission to reuse the copyright materi inthis book please se our este st seneeycom “The ight ofthe sur to be denied the author ofthis work has been sere in cordance withthe Copyright, Design an Patents Act 1988, Allright eserved. 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