Professional Documents
Culture Documents
CB Insights - State of Innovation 2018 PDF
CB Insights - State of Innovation 2018 PDF
Strategy Executives
ABOUT CB INSIGHTS
using facts over feelings is key analyze, and visualize millions of documents
to answering your most complex, and give you fast, fact-based insights. We give
PA G E 9 PA G E 15 PA G E 22
We surveyed
677 strategy leaders.
REACH SIZE
49.5%
AMERICAS
12.9%
37.6% APAC
EMEA
Companies care
about innovation.
There was broad agreement among
the respondents. The more senior
the survey respondent, the more
importance they placed on innovation.
9% EXTREMELY AT RISK
3 FINANCIAL SERVICES
When asked, “How at risk is your company
of disruption by emerging technologies and 4 EDUCATION
companies?” less than 4% said they were
13.4% SLIGHTLY AT RISK
Continuous innovation— iterating on the 1 Generate revenue by enhancing existing products & services
status quo rather than on disruptive risks — 2 Generate revenue by launching new products & services
is the primary type of innovation companies
3 Improve customer satisfaction
pursue. This includes enhancing existing
products/services, cutting costs, and efforts 4 Improve operational effectiveness / productivity
1 Customers
2 Employees
3 Competitive intelligence
HIGH PERFORMERS
On average, companies invest
78% of their innovation budget 28% 72%
in continuous improvements to
MODERATE PERFORMERS
existing processes and products.
24% 76%
But high-performing companies tend to invest
more in disruptive innovation. This propensity LOW PERFORMERS
for high-performing companies to place bigger 18% 82%
bets on uncertain projects is consistent with
other findings in this study: high performers DISRUPTIVE
have a greater appetite for risk. CONTINUOUS
3% VERY HIGH
35%
HIGH
HIGH PERFORMERS M O D. P E R F O R M E R S LO W P E R F O R M E R S
9% BOARD 9% BOARD
15% BOARD
30%
39% CEO
IDEA GENERATION
Companies 13%
30%
lack confidence
11%
DEVELOPMENT/DESIGN
in their ability 9%
10%
to innovate. 4%
2.7X
We found evidence that innovation 6%
becomes progressively more 2%
creating innovation.”
25%
35%
7 TO 12 MONTHS
60% of companies say it takes a year or
31%
longer to create new products, with almost
6 MONTHS OR LESS
one-fourth saying it takes over two years
Shortest 9%
from ideation to launch.
cbinsights.com
Beti Cung,
CORPORATE STRATEGY, MICROSOFT