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Master of Business Administration (MBA) And it's Specializations

Book · June 2015

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Morteza Bakhtiarvand
Allameh Tabatabai University
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Content:

An introductory guide to (MBA) 1

Chapter One: Business Finance 9
Lesson 1 Sources of Short Term Finance 10
Lesson 2 Sources of Finance 18
Lesson 3 Finance Manager’s Role 26
Lesson 4 Project Finance 33
Chapter Two: Global Business Environment 42
Lesson 5 Drivers of Globalization 43
Lesson 6 Faces of Globalization 51
Lesson 7 Regional Economic Integration 58
Chapter Three: Financial management 67
Lesson 8 Financial Management Decisions 68
Lesson 9 Functions of Finance Manager 76
Lesson 10 Bankruptcy Recovery Strategies 84
Chapter Four: Human Resource Management 95
Lesson 11 Current Trends in Human Resource Management 96
Lesson 12 Team-Based Pay System Design 106
Lesson 13 Team-Based Compensation System 115
 Chapter Five: International Business 124
Lesson 14 Import Process 125
Lesson 15 Export Packing 133
Lesson 16 Marine Insurance 142
Chapter Six: Marketing Management 153
Lesson 17 Emotional Marketing 154
Lesson 18 Brand-Product Matrix 160
Lesson 19 Brand Hierarchy 167
Chapter Seven: Strategic Management 176
Lesson 20 Strategic Implications of Business Life Cycle 177
Analysis
Lesson 21 The Nature of Strategic Decisions 186
Chapter Eight: Project Management 195
Lesson 22 Project Life Cycle 196
Lesson 23 Introduction to Project Finance 205
Lesson 24 Procedural Aspects of Project Finance 212

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