Yves Eonnet

CEO of

Mobile Money:
Telco’s or Bank business?
The first mobile money platform
designed for financial institutions

Installed in more than 30 countries

 What does it mean?

Mobile payment…Mobile wallet…Mobile

money transfer…Mobile banking…Mobile
financial services…

Mobile Money
 The issue

Mobile Money
 The issue

Mobile Money
 The issue

Mobile Money
vs
 The issue

Mobile Money
/
 The issue

Mobile Money

?
 The issue

Mobile Money
2 multinational markets

Globaly banked

Globaly unbanked
When Mobile meets Money

• New user experience

• New services
• New targets
• New players
• And new banking
architecture

The mobile will redesign the bank

When Mobile meets Money

• New user experience

• New services
• New targets
• New players
• And new banking
architecture

The mobile will redesign the bank

 Mobile Money:

Africa is inventing the future

of banking
Let’s focus on Africa
Africa is leading Mobile money

2007 Creation
2012: 17 000 000 users
30 000 agents
20% of Kenyan GDP
Why Africa?

Africa is
HUGE!
Why Africa?
Taux de pénétration du mobile %
Source: Wireless Intelligence, World Bank, WMM

Africa is
unbanked and
covered with
Africa

mobile phones
Accès aux services financiers %

* Le taux de pénétration peut inclure des double comptage dû

au phénomène de multi-SIM-cards
The target
The target
Telcos, Banks and mobile money
1. The DNA story
2. The value chain battle
3. The regulatory issues
4. The ecosystem
5. The tehnology impact
6. The next step
 Telco / Bank DNA story
Telcos
!
high CAPEX …. low OPEX high gross margin

Banks
Low CAPEX …. low OPEX low gross margin

Mobile Money
!
Very low Capex …. Very low Opex low gross margin
Central Banks

Central Bank with a central role (naturally)

• Control money supply

• Protection of citizen savings
• War against money laundering

/
The value chain war

Card based payment value chain

Silicon Card Terminal Transaction
Issuing bank Aquiring bank
manufacturer Manufacturer manufacturer processor

Mobile payment value chain with telcos

manufacturer

operator
Telecom
Handset

Silicon Terminal Transaction

Issuing bank Aquiring bank
manufacturer manufacturer processor
The value chain war

Card based payment value chain

Silicon Card Terminal Transaction
Issuing bank Aquiring bank
manufacturer Manufacturer manufacturer processor

Mobile payment value chain with telcos

Acquiring
Silicon Transac-

Issuing
Terminal

bank

bank
manu- Handset manufacturer Telecom operator tion
manufacturer
facturer processor
Mobile money ecosystem
Mobile money ecosystem

The 4 corner achitecture

Issuing Acquiring
Bank Bank
Mobile money ecosystem

The 4 corner achitecture

Issuing Acquiring
Telco
Bank Bank

POS
Mobile money

A technology issue
 Maturity / bancarisation /financial inclusion

Telecom
Time
Banks
Example: a small video from Bamako
 In developing countries

Banks or
financial service
providers
 In developing countries

Banks or
financial service
providers
Thank you