Zara Background

-Zara is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo, Galicia
(Spain). The company was founded in 1975 by Amancio Ortega and Rosalía Mera.

-Zara’s founder, Amancio Ortega Gaona’s, is known for his reclusive personality and aversion to
media outlets. He takes pride in what he does and the company that he has cultivated.

-The first store was called Zorba in downtown Coruna, Galicia, Spain.

-In 1980, Zara started its international expansion through Porto, Portugal, in 1989-USA and in
1990-France.

-Zara’s supply chain is absolutely critical to its business success. The heart of the company and
its supply chain is a huge, highly automated distribution center (DC) called “The Cube”.

-Zara really distinguishes itself by reversing the usually flow from design, manufacturing,
transport, and then to the customer; putting the customer first instead