CU ce UCR uct LESSON 4 Pop ups Rae snc wl a NS Unit 6 Media mania LEARNING OBJECTIVEsitalk RnR _—™ 02:00 ; *Q?pre What's your favorite advertisement? ao A” >, o ty New words and expressions [esaee) Go through the words and phrases, and ask your student to complete the sentences. 1. capture someone's attention — fo get someone's interest (wool ‘The latest advertisement of McDonalds alot of people's 2. in this regard — in a particular way; on this point plays a big role in helping businesses publicize their products in 3 more affordable way 0.510, Rope and Condens.sitalk KEES New words and expressions Go through the words and phrases, and ask your student to complete the sentences. 3. target market - the specific group of people a company wants to sell its products to = very company = ‘identified because that is how they determine how they will sell their products 4. talk someone into something - to convince someone to do something © buying products that they don't really need 5. capitalize on something — to use something to your advantage rmeansofseverisngSareach more people witha smale 6. cost-effective - something that achieves good results for little money ‘amount of money the cost cheapr than Vor pnt avertsemens 7. pop-up - forms of online advertisement access or have a preview of a Webpage ‘0.51 Reprtery ene Conttental. 2