MARKETING PLAN

Table of Contents

1.Business Overview
2.Market Overview
2.1. Customer Information
2.2. Market Information
2.3. Industry Information
2.4. Product/Service Information
3. Objectives
4. The Marketing Mix (4 P's)
5. Competitor Analysis
5.1 List of competitors (be able to justify why you chose that company. Give at least 3 and compare.)
5.2 Current Market Share
6. Market Segmentation, Targeting, and Positioning (STP)
6.1 Segmentation
6.1.1 Geographic
6.1.2 Demographic
6.1.3 Psychographic
6.2 Targeting (who are your targets?)
6.3 Positioning (create a unique TAGLINE for your product so you can position yourself in the market. Be creative!)
7. Marketing Strategy (what are your strategies to capture the market?)
A. List of Strategies
7.1 Sales Promotion
7.2 Print Advertisement
7.3 Online / Internet Marketing
7.4 Direct Marketing
B. Projected Market Share
8. Budgets
9. Action Plan
9.1 Implementation Timetable
9.2 Projected Sales Analysis
9.3 Projected Market Share
10. Supporting Documentation