PANJAB UNIVERSITY, CHANDIGARH

Outlines of tests, syllabi and courses of reading for Certificate Course in Mass
Communication and Video Production (Add-on Course) for the examination
2010-11.

Paper – I: Mass Communication

Total Periods 130

Theory 80
Practicals 50

Total Marks 100

Theory Marks 60
Practical Marks 40

Instructions for paper setters and candidates:

• The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.

• There shall be 9 questions in all out of which 5 have to be attempted.

The first question is compulsory comprising 10 short answer type questions spread over the whole
syllabus to be answered in about 75-100 words each. The candidates are required to attempt 6
questions. Each question shall be of 2 marks. (6X2 = 12 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the
candidates shall be given internal choice. The candidates shall attempt one question from each unit.
Each question will carry 12 marks. (4X12 = 48 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and
Hindi.

Unit I:

Communication: Meaning, definition, forms (Intrapersonal, Inter personal, group, mass)

Basic theories of Communication: Bullet Theory & SR Model

Unit II:

Brief introduction of evolution of early newspapers in Europe and India.

Role of Indian press in Freedom Struggle.

Unit III:

Basics of Journalism & Essentials of News writing

News: Definition, nature & structure (5Ws & 1H)
Feature: Definition, nature & types
Unit IV:

Role, responsibility and accountability of Journalists

Code of Ethics (Press Council of India)

Practicals: Total Marks: 40

Project on any one aspect of communication 15 marks

Practical file: clippings of different types of leads 5 marks
Different types of news reports 5 marks
Different types of features 5 marks

Idea generation and writing of a feature 5 marks

Fact gathering and writing of a news report 5 marks

Courses of Reading

ESSENTIAL READING

1 Wilbur Schramm
2 Wilbur Schramm
3 Lee Richardson
4 Kenneth K. Anderson
5 Deniel Ketz et al
6 Anderson, Kenneth
7 Everett M. Rogers
8 S.K. Goel
9 Steven G. Jones
10 Michael Norton and Purba
Dutt
: Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960
: Process & Effects of Mass Communication Urbana, University of
Illinois Press 1953.
: Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
: Introduction of Communication, Theory and Practice. Menlo Park,
Cummings Pub. Co., 1972.
: Public Opinion and Propaganda N.Y. Holt 1962.
: Introduction to Communication. Theory and Practice. Cummings
Publishing Co., California, 1972
: A history of communication study. The Free press, 1997
: Communication Tomorrow. Common Wealth publishers, 1999
: Cybersociety, Sage Publication, 1998.
: Getting started in Communication, Sage Publications, 2003.

FURTHER READING:

1 Ball-Rokeach, Sandra &
DeFleur, Melvin
2 Berlo David
3 Blumler, Jay G & Katz, Elihu
(ed.)
4 De Sola Pool, Ithiel (ed)
: Theories of Mass Communication. Longman, New York, 1975
: The Process of Communication. Holt, Rinehart & Winston, NY, 1960
: The uses of Mass Communication, SAGE, Beverly Hills, 1974
: Handbook on Communication, Rand McNally College Publishing Co.,
Chicago, 1972

Paper – II: Video Production

Total Periods 130

Theory 65
Practicals 65

Total Marks 100

Theory Marks 50
Practical Marks 50

Instructions for paper setters and candidates:

• The maximum marks for the theory paper will be 50. Time allowed will be 3 hours.

• There shall be 9 questions in all out of which 5 have to be attempted.

The first question is compulsory comprising 10 short answer type questions spread over the whole
syllabus to be answered in about 75-100 words each. The candidates are required to attempt 5
questions. Each question shall be of 2 marks. (5X2 = 10 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the
candidates shall be given internal choice. The candidates shall attempt one question from each unit.
Each question will carry 10 marks. (4X10 = 40 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and
Hindi.

Unit I:

TV program distribution system: terrestrial transmission, satellite transmission, cable transmission, DTH
etc.

Unit II:

Brief introduction to the origin and development of television in India; international telecommunication
union, (ITU), INTELSAT and COMSAT.

Unit III:

World systems of broadcasting

Characteristics of television
TV as a mass medium – role, function, reach and future.

Unit IV:

TV program composition; program planning, program scheduling & strategy; importance of audience
research in TV; TRP/TAM.

Practicals:

Class test 10 marks

Essay (300-400 words) on any one type of television program 20 marks
Identify program composition of any five television channels (prime time programming) 20 marks
Essential Reading

1 Machin, David & Niblock, Sarah : News production: Theory and Practice,
Routledge, New York, 2006.

2 Kaushik, Sharda : Script to Screen: An Introduction to TV

Journalism, Macmillan, New Delhi, 2000.

3 Cohen, Akilia A : The Television News Interview. SAGE, New

Delhi, 1987.

4 Zettl, Herbert : Television Production Handbook. Wadswoth,

CA, 2003

5 Shrivastava, K.M. : Broadcast Journalism in the 21st century New

Dawn Press Group, New Delhi, 2005.

6 Fulding, Ken : Introduction to Television Production,

Longman, New York, 1990.

7 Cohen,Akiba N. : The Television News Interview. SAGE,

Beverly Hills, 1987.

FURTHER READING

1 Ken Fielding : Introduction to Television Production

(Arizone State University) Longman New
York & London.

2 Lynee S. Gross WCB : Tele Communication- An Introduction to

Electronic Media. Wm. C. Brown Publisher.