Beckers, Astrid & Bsat, Mohammad 2014, ‘An analysis of intercultural business

communication,’ Journal of Business and Behavioral Sciences, vol. 26, no. 3, pp.
143–153. Astrid Beckers and Mohammad Bsat are leading business scholars. This
article examines the reason for the failure of some of the leading international
business enterprises whereby they conclude that some of them have failed as a
result of the inability to communicate effectively in a global setting. They
emphasize that to prevent such failures; then it is imperative that businesses have
an understanding of the cultural practices of their counterparts to develop
intercultural communication sensitivity. This article is in line with the topic of
our bibliography since it addresses the apparent need for businesses to enhance
intercultural sensitivity as one of the ways to observe ethics in business
communication.
Bhasin, B. (2014). Burma: Business and investment opportunities in emerging Myanmar
(International business collection). New York: Business Expert Press. (2014).The
author of this book, Balbir Bhasin. He is a renowned professor of international
business at the University of Arkansas. In this book, the author provides a
practical and comprehensive guide for entrepreneurs and business moguls intending
to invest in the nation of Myanmar. The book examines a wide range of issues of the
Myanmar people such as their culture and religion. Moreover, it discusses the
language, culture, and customs and the appropriate business etiquette for those
aspiring to conduct business in this country. The author informs the reader that
the Myanmar culture is a soft culture and that business is done on a personal
basis, and people are generally very respective in their behavior towards elders
and guests. This book agrees with our bibliography topic since it shows how
etiquette plays a crucial role in business communication in Myanmar and how it is
prudent for one to get to understand the culture of these people in the first place
for effective business communication.
De Mente, B., & Wallace, P. (2016). An etiquette guide to China know the rules that
make the difference! North Clarendon: Tuttle Publishing. (2016).Boye Lafayette was
a leading American author of pioneer books on business practices. On the other
hand, Patrick Wallace is also a leading business scholar. In this book, the
authors present an in-depth study and evaluation of the expected Chinese etiquette
for individual traveling to China for different occasions, including business.
Besides, it provides insights into the current etiquette in mobile phone manners,
texting, and other forms of digital communication in the country. Moreover, it
addresses the contemporary business style and etiquette used by the younger
generation of Chinese. The authors emphasize that to do business successfully in
China; then it is paramount that an individual understands the Chinese culture and
become familiar at working around it. Since the Chine view communication personal,
it is wise for the foreign businessmen and women to be sensitive to body language,
facial expressions, and casual remarks they make. This book is in line with our
bibliography topic above since it demonstrates how having a good understanding of
the Chinese culture is crucial for successful business communication for foreigners
aspiring to do business in the country.
Langford, B. (2016). The etiquette edge: Modern manners for business success (Gale
virtual reference library). New York, NY: American Management Association. (2016).
Beverly Langford is an accomplished communication tutor and is currently the
president of LMA communication, a consultancy and training firm that works with
organizations and individuals alike on strategic communication, effective
interpersonal communication skills, team building, and leadership development.
Besides, she has also taught leadership communication to graduate students at the
Georgia State University’s Robinson College of Business. Beverly has written
numerous books on the topic of Business communication among them “The etiquette
edge: modern manners for business success.” In this book, Beverly emphasizes that
without proper communication skills and the appropriate behavior, it will be quite
difficult for employees to go far. She emphasizes that etiquette is a significant
component of proper communication skills, especially in changing business
environment characterized by variations in customs, language, and social challenges
which can make interaction in the workplace quite difficult. She states that
etiquette in business communication revolves around building great levels of
credibility, mastering the art of straight talk, admitting mistakes, developing a
gratitude attitude, and responding quickly and enthusiastically to messages.
Moreover, for non-verbal communication, she emphasizes that it is important for
individuals to monitor and tailor their body language to send a positive message
and encourage their audience as we can send strong messages through the things we
do. The book effectively addresses the bibliography topic since it demonstrates the
impact of courtesy in both verbal and non-verbal business communication. It
highlights the particular traits that enhance etiquette in this type of
communication and how employees can cultivate them.
Mehra, P. (2014). Communication beyond boundaries (First ed., Corporate
communication collection) [First edition.]. New York, New York (222 East 46th
Street, New York, NY 10017): Business Expert Press. (2014). The author is a leading
professor at the Indian Institute of Management. In this book, Mehra emphasizes the
apparent need for cultural tolerance in business communication as one of the
strategies of enhancing international business communication. He states that the
field of business communication entails social intercourse where there is constant
pressure of framing. Thus, communication beyond boundaries entails expertise in
understanding the complex web of cultural frames. He notes a major challenge in
cross-cultural business communication is stereotyping. To promote effective
communication in this context, there is a need to adopt a global mindset that is
highly tolerant, impartial, and devoid of bigotry. This book is relevant to our
bibliography topic since it emphasizes the need to understand world cultures
differences for the international business to enhance etiquette in communication.
Mukherjee, Soumen & Ramos-Salazar, Leslie 2014, ‘“Excuse Us, Your Manners Are
Missing!” The Role of Business Etiquette in Today’s Era of Cross-Cultural
Communication’, TSM Business Review, vol. 2, no. 1, pp. 18–28. The article is
authored by Soumen Mukherjee and Leslie Ramos-Salazar. Leslie Ramos is an associate
professor of Business communication and decision making while Soumen Mukherjee is
an accomplished professor of Business. In this article, the scholars examine the
proliferation of international business and how this necessitates the need for
cultural sensitivity by the various business managers. They argue that the inorder
to gain from the abundance and growth of international business ventures, cross-
cultural business etiquette is necessary. They conclude that managers around the
world ought to be trained in interpersonal relationships and group communication
competencies. This article is relevant to our bibliography topic since it provides
a constructive examination of the role of business etiquette for managers in the
international business arena.
Nicolau Cristina, Alsati Karam & Herțanu Andreea 2017, ‘Using Business Etiquette
Nowadays. Qualitative Research on Business Phoning, Emailing and Meetings’, Ovidius
University Annals: Economic Sciences Series, vol. XVII, no. 2, pp. 444–448. The
authors are accomplished scholars in the field of business. In this article, they
emphasize the importance of business etiquette in the business world. The paper
examines the differences that are evident in the use of various communication
media, for example, emailing, mobile phones, and meetings among employees from
different origins who work internationally. They conclude that employees stand to
benefit significantly from specialized training in business etiquette in the
international business arena. This article relates well to our bibliography topic
since it highlights the importance of cultivating etiquette among employees to
enhance interpersonal business relationships.
Pachter, Barbara 2016, ‘Digital etiquette at today’s workplace,’ Work & Family
Life, vol. 31, no. 11, p. 6. The author, Barbara Pachter, is a renowned
international business etiquette and communications speaker. This journal brings
into perspective the importance of etiquette in digital communication in the
workplace today. The author argues that we should be very much sensitive about the
messages that we send over the online platform. For instances, the online
communication platforms should not be used to send sexist messages, to transmit bad
ness, for gossip or other intentions that do not support the business course. This
article is in line with our bibliography topic since it touches on the whole
subject of etiquette in communication in the workplace, providing crucial insights
into etiquette in electronic communication in the business place.

Schweitzer, S., & Alexander, L. (2015). Access to Asia: Your multicultural guide to
building trust, inspiring respect, and creating long-lasting business
relationships. Hoboken, New Jersey: John Wiley & Sons. (2015). The book is written
by renowned business scholars Sharon Schweitzer and Alexander. Sharon Schweitzer is
a cultural business expert and is internationally recognized. She has worked with
renowned brands and athletes and provided them with techniques form improving
business communication. Liz Alexander is a strategist and consulting business
expert with great talent and passion for helping aspiring thought leaders harness
insights to grow their businesses. She is based in Southeast Asia and works with
clients throughout the U.S, Australia, India, and Malaysia. The two scholars came
together and wrote this book which provides great insights into how businesses can
build respect, trust, and long-lasting relationships with employee. In the book,
the authors shared great insight into the business communication demands in Asia,
where it is crucial first to understand the individual cultures of the various
people to effectively connect with them form the heart. The scholars bring to the
attention of the reader the undeniable fact that success in today’s business world
is very much dependent on increasing foundations of deep social and cultural
understanding. They point out developing a cultural understanding of people is one
of the ways of demonstrating etiquette in business communication. For the Asian
cultures, communication is indirect, and words are only understood in a context
implying that facial expressions and body language play a significant role in
communication. The book is relevant to our bibliography topic since it highlights
how understanding the nuances of non-verbal communication is critical in achieving
business objectives when operating across cultures.
Tomalin, B., & Nicks, M. (2014). World business cultures: A handbook (Third
edition, completely revised and updated ed.) [Third edition, completely revised and
updated.]. London: Thorogood Publishing. (2014).The book is authored by Barry
Tomalin and Mike Nicks. Barry is an international business consultant specializing
in international communication and cultural awareness. Mike, on the other hand, is
a journalist and a language enthusiast. In this book, Tomalin and Nicks delve in
the topic of international business communication and identify why this type of
communication goes wrong sometimes. They give an excellent example of a U.S banking
company operating in Thailand where the managers were dismayed upon learning that
the local employees were withholding crucial client information. The scholars
conclude that when working internationally, it is imperative not to assume that
communication networks are the same. They recommend a set of etiquette measures
such as taking an effort to find out where people hail from, and also their ethnic
and political affiliations, joining in social occasions where plausible and
creating an environment that encourages sharing. This book is relevant to the topic
of our bibliography since it sheds more light into the cultural dynamism in
international business communication and how practicing etiquette can help to
address some of the challenges in this type of communication