TA:
A LSS 3
CHALLENGE _|
POUR IT FORWARD
Create a brand-centric sustainability strategy for AB InBev IndiaBrewing quality beer starts with the best ingredients. This requires a healthy, natural environment, as
well as thriving communities. We are building a company to last, bringing people together for a
Better World, now and for the next 100+ years. That's why sustainability isn’t just part of our business,
itis our business.
SUSTAINABILITY GOALS
We've been dedicated to sustainability for years, but now we are going further - with goals that will
havea measurable & positive impact on our communities. Through our 2025 Sustainability Goals, we
are connecting thousands of farmers to technologies and skills, ensuring quality water access in
high-stress communities, partnering with our suppliers to increase recycling content, and adding
renewable electricity capacity to regional grids.
ABInBev 100+
Circular
Let Urs)
products
in high stress areas have are skilled, connected comes from renewable _will be in packaging that
measurably improved and financially sources & 25% reduction _is returnable or made
water availability and empowered of carbon emi from majority-recycled
quality across our value chain content
AB InBev India has many global and local brands in its portfolio. What these brands stand for and who
they cater to can be found out with some primary and secondary research. While all our brands have
unique propositions, there is tremendous potential & opportunity to leverage sustainaibilty through
our brand strategies in India.WATER STEWARDSHIP
Our water stewardship goal states that “100% of our communities in high stress areas should have
measurably improved water availability and quality by 2025’.
Water has been a key focus in India as 5 of our breweries (1 in Rajasthan, 1 in Haryana, 1 in
Maharasthva, 2 in Telangana) are located in high water stress areas. The sustainability team has been
active in this space with some of the key initiatives being ~
| Water ATMs - Clean drinking water access for communities near our breweries by
installing water ATMs that purify groundwater through an extensive process and provide
drinking water to nearby communities at the rate of Rs. 3 for 20 liters
Groundwater Recharge Structures — Creating community ground water recharge
structures like village ponds with groundwater recharge shafts and check-dams with aim
of recharging more than twice the amount of groundwater that our breweries consume
for making beer
Farm Ponds ~ Making farm ponds for farmers so they can harvest
irrigation instead of relying solely on groundwater
water and use it for
t
druater
1-4: Water ATMs
5: Groundwater Recharge Structures
6: Farm Ponds