PLURAL FORMS: A BIBLIOMETRIC REVIEW. A balance between vertical integration and outsourcing remains a relevant issue when technology revolution and the internet create new opportunities to reshape supply chain strategies. Among others, Agency Theory, Transaction Costs Economics and Resource Based View aimed to explain the vertical boundaries of firms. Nevertheless, faced with plural forms, seemingly no theory has been completely successful so far. Are there prevalent theories or research methods? Which industries have been studied? Is there an emergent subject? To answer these questions, this article proposes a systematic review from the Web of Science database using the Citespace software. 66 articles were identified. The findings include tendency of theories integrative use, apparently saturated franchise literature and dual sourcing research concentrated on few industries, while dual channel literature expands, mainly studied using game theory and modeling.