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Most affected people of energy drink abuse in the youth

Energy drinks have large market shares and because this product is cheap and offers a good
taste no wonder people spend their money for it. The way how energy drinks are being market can
shape the way how people sees this product. Low cost and high production of energy drinks are one of
the biggest factor why people consume this kind of beverages. People are not aware that energy drinks
must not be overdose. (Cheetham, Crossley, Lake & Visram, 2017) Advertisement play a major role in
selling EDs, it limits people the danger of consuming energy drinks. Children sees EDs as a regular juice
drinks, little that they know the harmful effects of energy drinks to their body. The taste and the cost of
EDs easly lure students specially teenagers to buy this type of product. Teenagers are one of the most
affected individuals on high ED intake and adolescence is something to do with it. Adolescence effect
dietary practices which involves an increase of energy drink consumption related to high consumption of
fried and sugary food. It proves that during adolescence period high sugar and high fats were the
primary source of increase in body fats. The research revealed that early type 2 diabetes is something to
do with energy drink consumption. (Housman, Odum & Williams, 2017) In this research it has shown that
increase of fat and sugar intake mean an increase consumption of energy drinks. Flavored products are
very popular especially on teens and it is becoming a huge threat to public safety. Over consumption of
youngsters has long-term and short-term effects to the body, it gives the body additional energy yet
when consumed overtime multiple implications will occur. Students in Saudi Arabia are most likely to
consume energy drinks to give them the boost that they need to increase their academic performances.
For other students, energy drinks are consumed because of its appealing flavor. Students does not pay
attention to high risk of the drinks they are consuming. (Alrasheedi, 2017) Youth are the most affected
by high caffeine content of energy drinks. Most students are not aware that energy drinks contain
caffeine, a very significant problem to what other researchers have observe. Lack of awareness is the
main reason why students keep patronizing EDs.

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