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  • Principales Métricas en La Gestión Del Marketing Táctico, Estratégico y Digital

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    This technical report discusses key metrics for tactical, strategic, and digital marketing management. It was published in April 2015 with 0 citations and over 1,500 reads. The single author, Carlos Gabriel Contreras Serrano from SINNETIC, has published 11 documents and is working on a related project predicting market share through structural covariance analysis of consumer psychometric variables.

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    This technical report discusses key metrics for tactical, strategic, and digital marketing management. It was published in April 2015 with 0 citations and over 1,500 reads. The single author, Carlos Gabriel Contreras Serrano from SINNETIC, has published 11 documents and is working on a related project predicting market share through structural covariance analysis of consumer psychometric variables.

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    2 views7 pages

    Principales Métricas en La Gestión Del Marketing Táctico, Estratégico y Digital

    Uploaded by

    huikiilo
    This technical report discusses key metrics for tactical, strategic, and digital marketing management. It was published in April 2015 with 0 citations and over 1,500 reads. The single author, Carlos Gabriel Contreras Serrano from SINNETIC, has published 11 documents and is working on a related project predicting market share through structural covariance analysis of consumer psychometric variables.

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    © All Rights Reserved
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/296706822

    Principales métricas en la gestión del marketing táctico, estratégico y digital.

    Technical Report · April 2015


    DOI: 10.13140/RG.2.1.4844.0089

    CITATIONS READS

    0 1,586

    1 author:

    Carlos Gabriel Contreras Serrano


    SINNETIC
    11 PUBLICATIONS   0 CITATIONS   

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    Some of the authors of this publication are also working on these related projects:

    Predicción de share de mercado mediante el análisis estructural de covarianza de variables psicometricas del consumidor. View project

    All content following this page was uploaded by Carlos Gabriel Contreras Serrano on 04 March 2016.

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    FUENTE: DOMÍNGUEZ DONCEL, Alejandro. Métricas del Marketing. Madrid: ESIC Editorial, 2010.

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