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Analysis of Sales Promotion
Analysis of Sales Promotion
Project Proposal
On
Roll No : 000-0000000
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MBA Project Synopsis / Proposal
Table of Content
INTRODUCTION:......................................................................................................3
OBJECTIVES:.............................................................................................................4
HYPOTHESIS:............................................................................................................4
METHODOLOGY:.....................................................................................................5
PRIMARY DATA:.......................................................................................................5
SECONDARY DATA:.................................................................................................5
BIBLIOGRAPHY:.......................................................................................................5
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MBA Project Synopsis / Proposal
INTRODUCTION:
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MBA Project Synopsis / Proposal
OBJECTIVES:
1. To examine the sales promotion & Advertising Strategies.
HYPOTHESIS:
1. Every product launched by the company is promoted to increase its sales.
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MBA Project Synopsis / Proposal
METHODOLOGY:
Study is going to be conducted in the District Kanpur in Uttar Pradesh.
PRIMARY DATA:
A questionnaire survey will be conducted for the purpose of the study. The study
is based on primary as well as secondary data. Primary data will be collected
from a sample of 75 respondents of Kanpur District chosen using non-probability
judgment sampling and using a structured questionnaire.
SECONDARY DATA:
Secondary data is the data, which is already in existence. It will be collected
mainly through internet and some help will also be taken from books and articles.
Secondary sources of data will include publication of Self Help Groups, Journals
and Periodicals.
BIBLIOGRAPHY:
1. http://publishing.eur.nl
2. http://www.enotes.com
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