SUMMER TRAINING REPORT

ON
SALES PROMOTION
At

Cadbury India Ltd., Malanpur, Bhind

In partial fulfillment for the degree of Master of Business
Administration (full time)
Awarded by

JIWAJI UNIVERSITY, GWALIOR

SUBMITTED TO SUBMITTED BY
Mr. Abhijeet Chauhan Girraj Singh
(Asst. Professor) MBA – III SEM
Roll No. : 161073102

2016-18

BVM COLLEGE OF MANAGEMENT

EDUCATIONDARPAN COLONY, GWALIOR
 DECLARATION

It is hereby declared that the Summer Training Report entitled “Sales Promotion”
has been prepared as the part for the completion of the degree of masters of
business administration from School of Studies in Management , Jiwaji
University , Gwalior and it is based on the original research work and will be used
only for the academic purpose. It will not be produced in any condition as a source
of information to an industry.

Signature of Student’s
Date: Sanjay Rajawat
Place: BBA V SEM
 CERTIFICATION

This is to certify that the Project Report title “Sales Promotion” submitted
in partial fulfillment for the award of the degree of Master of Business
Administration from School of Studies in Management , Jiwaji University,
Gwalior was carried out by Mr. Abhijeet Chauhan under my guidance. This had
not been submitted to any other University or Institution for the award of any
degree.

Signature of Student’s
Date: Sanjay Rajawat
Place:
 ACKNOWLEDGEMENT

It is privilege to express my gratitude & sincere thanks to School of Studies in

Management, SOS Jiwaji University , Gwalior for given us the opportunity to do
Summer training report on the topic “Sales Promotion”.

I express my sincere thanks to my project guide, Mr. Yogesh Upadhyay HOD

Management Department, for guiding me right from the inception till the
successful completion of the project.

I sincerely acknowledge him for extending his valuable guidance, support for
literature, critical reviews of Project & Researches and above all the moral support
he had provided to me at all stages of this project.

I would also like to thank the supporting staff management Department, “Cadbury
India Ltd.” for their help and cooperation throughout our project.

Signature of Student’s
Date: SANJAY RAJAWAT
Place: BBA V SEM
 INDEX

 History of the Organisation & Objective

 Organisational Structure
 Financial Performance
 Sales Promotion
 Production & Operations
 Marketing
 Strength & Weakness of the Organisation.
 Suggestion
 Special Point
 Names of the CEO/MD/Department Head

Chapter -1

 Introduction

Chapter –II

 Objective of The Study

Chapter –III

 Result & Discussion

Chapter – IV

 Suggestion

Chapter –V

 Conclusion
HISTORY OF THE ORGANISATION AND OBJECTIVE

CADBURY INDIA

Cadbury began its operations in 1948 by importing chocolates and then re-

packing them before distribution in the Indian market. After 59 years of

existence, it today has five compay-owned manufacturing facilities at Thane,

Induri (Pune) and Malanpur (Gwalior) , Bangalore and Baddi (Himachal

Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai).

The corporate office is in Mumbai. Our core purpose “Working together to

create brands people love” captures the spirit of what we are ttrying to

achieve as a business. We collaborate and work as teams to convert products

into brands. Simply put, we spread happiness! Currently Cadbury India

operates in three sectors viz. Chocolate Confectionery, milk food Drinks and

in the Candy category.

In the Chocolate Confectionery business, Cadbury has maintained its

undisputed leadership over the years. Some of the key brands are Cadbury

Dairy Milk, 5 Star, Perk, Eclairs and Celebrations. Cadbury enjoys a value

market share of over 70% the highest Cadbury brand share in the world! Our

flagship brand Cadbury Dairy Milk is considered the “gold standard” for

chocolates in India. The pure taste of CDM defines the chocolate taste for the

Indian consumer.

In the Milk food drinks segment our main product is Bournvita – the leading

Malted Food Drink (MFD) in the country. Similarly in the medicated candy
category Halls is the undisputed leader. We recently entered the gums

category with the launch of our worldwide dominant bubble gum brand

BuMBAloo. BuMBAloo is sold in 25 countries worldwide. The Cadbury

India Brand Strategy has received consistent support through simple but

imaginative extensions to product categories and distribution. A good

example of this is the development of Bytes. Crispy wafers filled with coca

cream in the form of a bagged snack, Bytes is positioned as “The new

concept of sweet snacking”. It delivers the taste of chocolate in the form of a

light snack, and thus heralds the entry of Cadbury India into the growing

bagged Snack Market, which has been dominated until now by Salted

Bagged Snack Brands. Bytes was first launched in South India in 2003.
MALANPUR FACTORY

In 1989 the company stated manufacturing operations from its third and
newest factory at Malanpur near Gwalior in M.P.

Using the most modern state of the art technology, the unit today
manufactures range of liqud milk chocolate and a variety of enrobed
chocolate products.
Factory in 8 phases
1988-89 - Eclairs & Gems
1994-95 - 5 Star
1997 - Perk
2001 - Chocolate expansion
2005 - Fruity Gems
2006 - Ulta Perk
2008 - Short
2009 - Éclair Sticks
LOCATION : Plot No. 25, Malanpur Industrial area, Malanpur
distt. – Bhind.
Telephone No. : 07539-83803, 83804
Parent Company : Cadbury Schweppes International UK
Total Area 24 Acres – Constructed 8.5 Acre
HISTORY OF ORGANISATION

Fifty years ago, the real taste of chocolate as we know it today, landed on

Indian shores. An event that carried forward the entrepreneurship and vision

born as far back as 1824, when John Cadbury set up shop in Birmingham

(UK) to sell among other things – his own cocoa concoction. From these

modest beginnings emerged Cadbury Schweppes – that is today the leading

manufacturer of confectionery and beverages in the United Kingdom. A

company that has its presence in over 200 countries worldwide and has made

the name ‘Cadbury’ synonymous with cocoa products in countries across the

planet.

This is the brand that came to India in 1947 to a nation that was in its

infancy, a market that was ready for the world and a people that were open to

new ideas, new products.

Within a year of being set up as a trading concern, Cadbury fry India was

incorporated as a Private Limited company, set up for processing imported

chocolates and Bourn vita. The same year saw the launch of Cadbury’s Milk

chocolate for millions of Indians.

Through 50 years of investment in capital and marketing, the scale and scope

of our operations has expaned to cover a range of brands in the chocolate,

sugar confectionery and malted food drinks segments. We have a majority

share in the Indian chocolate market and a significant presence in sugar

confectionery and food drinks.

Today Cadbury India Ltd, a subsidiary of Cadbury Schweppes employs over

200 people across the country. And operates in one of the fastest growing

chocolate markets for Cadbury Schweppes group across the globe.

ORGANISATION STRUCTURE
Chairman

C Y Pal
Chairman - Non Executive

Managing Director

Anand Kripalu
Managing Director

Non-Executive Directors

Harsh Mariwala
Radhakrishnan B. Menon
Suresh Talwar

Executive Directors

Atul Bhatia Rajesh Garg

Executive Director - Executive Director -
Science & Technology Finance & Commercial
Jaiboy Phillips
Sanjay Purohit
Executive Director - Supply
Executie Director - Marketing
Chain

Sunil Sethi V Chandramouli

Executive Director - Executive Director -
Sales & Customer Development HR & Strategy

Senior Management

Ashish Pisharodi Rajesh Ramanathan

Vice President - Modern Trade Vice President - People & Talent

Shivanand Sanadi Dr. Shantanu Samant

Vice President - Legal Affairs Vice President -
Science & Technology

Vivek Sarbhai Dharmesh Joshi

Vice President - Logistics & Vice President -
Customer Operations Manufacturing Development

Sherezad Irani Sanjay Kurup

VP - Procurement VP - Manufacturing (Baddi)

Monaz Noble
Company Secretary
FINANCIAL PERFORMANCE

Finance holds the key to all human activity . Finance department of malanpur

factory is also working in the same direction and with the same objective

but it has some limitation because morst of the importance finance related

matter are directly dealt and finalized by the central finance department in the

Mumbai head office.

Factory finance department always endeavors of maximizing the profit of

high company through two possible ways :

1. Reduction in cost

2. Increase in Sales

FINANCIAL FUNCTIONS

1. Preparing variance report

a) Material user variance report

b) Packaging material user variance report

2. Production report

3. Excise related matter

4. Export related matter

5. Payment to small engineering items and other goods.

SALES PROMOTION

Sales Promotion Tools

Many tools can be used to accomplish sales promotion objectives. Descriptions

of the main promotional tools are as follows;

Consumer Promotion Tools

The main consumer promotion tools are as follows;

 Samples:

They are offers of a trial amount of a product. It consists of inviting

prospective purchasers to try the product without cost or at a lower cost in

the hope that they will buy the product. Samples may be free or discounted.

 Coupons:

Coupons are certificates that give buyers a saving when they purchase a

specified product. Coupons can be mailed, placed in advertisements or

included with other products.

 Rebates:

Rebate is also known as cash refund offers. Rebates are offers to refund part

of the purchase price of a product to its customers who send a proof of

purchase to the manufacturer. These are like coupons except that the

price reduction occurs after the purchase and not at the point of sale.

 Price Packs:

Cents-off deals or price packs offer consumers savings by way of

reducing prices that are marked by the producer directly on the package.

 Premiums:

These are the goods offered either free or at a low cost as an incentive

to buy a product. Premiums may be in-pack or on-pack (outside the pack).

 Prizes:

They are offers of chance to win something such as cash, trips or goods – by

luck or through extra efforts. Contests of talent and sweepstakes or draws the

most popular prize offering promotions.

 Tie-in Promotions:

Tie-in promotions involve two or more brands or companies that team up on

coupons, refunds or contests to increase their pulling powers.

 Cross Promotions:

Cross promotions involve using one brand to advertise non-competing brand.

 Advertising Specialties:

These are useful articles imprinted with an advertiser’s name, given as gifts to

consumers.

 Patronage Rewards:

They are cash or other awards for the regular use of company’s products or

services. They are values (in cash otherwise) that are proportional to one’s

patronage of a certain vendor or a group of vendors. They aim at building brand

loyalty.
 PoP Promotions:

Point of purchase (PoP) includes displays and demonstrations that take place at

the point of purchase or sale.

Trade Promotion Tools

More money is spent by companies on trade promotion (58%) than on

consumer promotions (42%). The major trade promotion tools are as follows;

 Discounts:

It is also known as price-off or off-invoice or off-list. Discounts price cut off

the list price on a particular quantity purchased during a stated time.

 Allowances:

They are the amount offered in return for an agreement by the retailer to feature

the manufacturer’s products in some way; displays, advertising or otherwise.

 Free Goods:

Free goods are the extra merchandise offered to middlemen who buy a specific

amount of a product.

Companies also offer push money and specialty advertising items to the

middlemen.

Business Promotion Tools

Companies spend huge amount on promotions focused on industrial consumers.

The major business promotion tools are as follows;

 Trade Shows and Conventions.

 Sales Contests.

Clearly, sales promotions play an important role in the total promotion mix. To use

it well, the marketer must define the sales promotion objectives, select the best

tools, design the sales promotion program, pretest and implement the program and

evaluate its results.

 Objectives of the study

 To find out market share of Cadbury.

 To understand the marketing strategy of Cadbury.

 To focus on the Marketing mix of Cadbury

 To evaluate the limitations of Cadbury.

 To analyze the customer’s needs regarding the product and policies

formulated by the company.

 To find out the brand image of Cadbury

Need for the study

Management is like a coin having two sides. One is the theoretical part and second

is the practical part. In the theoretical part of management we learn in our

classroom from the lectures, seminars, group discussions that are arranged from

time to time.

To know the practical aspect of management a practical training is provided to the

students. The main idea behind practical training is to bring the management

students face to face with the actual environment of practical management so that

he/ she will be able to apply theory to practical situation before finally moving into

the professional world to show the efficiency and capability.

The project study focused on “Cadbury” as a product and the subject is to

understand the mind set of different customers about the product. Being a student of

marketing management, the inquisitiveness to peep on practical side of consumer

perception promoted in study.

 PRODUCTION & OPERATION

PRODUCT OF MALANPUR FACTROY

The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K.,

but the journey with chocolate lovers in India began in 1948.

The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when

they think of Cadbury Dairy

Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the

urge for 'something sweet' after meals.

Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk

Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy

Milk 2 in 1, a delightful combination of milk chocolate and white chocolate.

Giving consumers an exciting reason to keep coming back into the fun filled

world of Cadbury.

Our Journey:

Cadbury Dairy Milk has been the market leader in the chocolate category for

years. And has participated and been a part of every Indian's moments of

happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30%

value share of the Indian chocolate market.

In the early 90's, chocolates were seen as 'meant for kids', usually a reward or a

bribe for children. In the Mid 90's the category was re-defined by the very

popular `Real Taste of Life' campaign, shifting the focus from `just for kids' to

the `kid in all of us'. It appealed to the child in every adult. And Cadbury Dairy

Milk became the perfect expression of 'spontaneity' and 'shared good feelings'.

The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best

Integrated Marketing Campaign and Gold in the Consumer Products category at

the EFFIES 2006 (global benchmark for effective advertising campaigns)

awards.

Did You Know:

Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the

2005 edition of Brand Equity's Most Trusted Brands survey.

During the 1st World War, Cadbury Dairy Milk supported the war effort. Over

2,000 male employees joined the armed forces and Cadbury sent books.
 MARKETING OF CADBURY

Dairy Milk has always tried to keep a strong association with milk, with

slogans such as "a glass and a half of full cream milk in every half

pound" and advertisements that feature a glass of milk pouring out and

forming the bar.

A campaign for the Fruit & Nut variety ("everyone's a fruit and

nutcase") was particularly memorable and featured the writer, radio and

television personality Frank Muir.

On 9 March 1976, American singer Neil Diamond performed a concert televised

throughout Australia during which he did a humorous live commercial

for Dairy Milk. This concert, including the ad as a bonus selection, was

released on DVD on 1 July 2008.

In 2004, Cadbury's started a series of television advertisements in the United

Kingdom and Ireland featuring a person and an animal representing the person's

happiness debating whether to eat one of a range of bars including Dairy Milk.

In 2005, Cadbury's original Dairy Milk bar celebrated its 100th birthday, being first

sold in 1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold

in the United States under the Cadbury label, but it is manufactured by the

Hershey's company in Pennsylvania.

On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half

Full Productions aired. It features several trucks at night on an empty runway at a

Mexican airport racing to the tune of Queen's "Don't Stop Me Now". The ad

campaign ran at the same time as the problems at Heathrow Terminal 5 with

baggage handling; in the advert baggage was scattered across the runway.

On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack –

Bonnie Tyler's "Total Eclipse of the Heart" – a reference to online mash-ups of the

commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's

song "Livin' on a Prayer".

News Related to Cadbury

1. Cadburys relaunches Bournville chocolates news 15 October, 2008

Bournville, a much neglected dark chocolate bar from Cadburys' has been

relaunched as a new category of dark chocolates in India.

"Dark chocolate is one of the fastest growing categories abroad. However, in India,

it is still in a nascent stage.

Thus, we are almost doing category creation with this launch," said Sanjay Purohit ,

executive director- marketing and international business, Cadbury India

2.Festive campaigns by Coca Cola and Cadburys news 03 October 2008

Coca Cola has launched a special festive season communication drive of its

carbonated drink brand Thums Up. While the "Taste the Thunder" TV

commercial features Akshay Kumar performing acts like mountaineering and

roller coaster ride, the company is also launching a similar initiative for the market

in southern states featuring Tollywood star Mahesh Babu.

The initiative comes as a follow-up to the company's announcement of venturing

into the 350 ml pack segment of all its major brands.

3.Cadbury and Tamil Nadu Agricultural University join hands for cocoa

research project news 30 May 2008

Mumbai: Cadbury Asia Pacific, the Asian arm of UK confectionery giant Cadbury

Plc, has recalled 11 types of its Chinese-made chocolate as a precaution, the Hong

Kong government said in a statement.

In a statement, issued from its Singapore office, Cadbury said it has

recalled 11 chocolate products as tests ''cast doubt on the integrity of a range of

our products manufactured in China.''

The products were meant for distribution in Taiwan, Hong Kong and Australia, its

said.

Tests ''cast doubt on the integrity of a range of our products manufactured in

China,'' Cadbury said in the statement issued from its office in Singapore.

4.Cadbury, others recall China-made confectionery news 29 September 2008

Mumbai: Cadbury Asia Pacific, the Asian arm of UK confectionery giant Cadbury

Plc, has recalled 11 types of its Chinese-made chocolate as a precaution, the Hong

Kong government said in a statement.

In a statement, issued from its Singapore office, Cadbury said it has

recalled 11 chocolate products as tests ''cast doubt on the integrity of a range of

our products manufactured in China.''

5. Worm turns for Cadburynews Mohini Bhatnagar 28 November 2003

Hyderabad: The worms in the chocolate bars controversy has hit Cadbury India

where it hurts most and that is in sales. The company today faces tough

times ahead as the business environment for its chocolates becomes

increasingly negative with rising raw material prices and low consumer sentiments,

post the worms controversy in October this year.

6. Cadbury India net profit at Rs 190 million news 13 July 2002

Mumbai: Cadbury India Ltd has posted a net profit of Rs 190 million for the

quarter ended 16 June 2002 as compared to Rs 93.60 million for the quarter ended

17 June 2001.
CADBURY COLLABORATE AND WORK AS TEAMS TO CONVERT
PRODUCTS INTO BRANDS

OTHER MORE BRANDS OF CADBURY

CHOCOLATES
5-star.

Chocolate lovers for a quarter of a century have indulged

their taste buds with a Cadbury 5 Star. A leading knight in
the Cadbury portfolio and the second largest after Cadbury
Dairy Milk with a market share of 14%, Cadbury 5 Star
moves from strength to strength every year by increasing
its user base.
Launched in 1969 as a bar of chocolate that was hard
outside with soft caramel nougat inside, Cadbury 5 Star
has re-invented itself over the years to keep satisfying the
consumers taste for a high quality & different chocolate
eating experience

PERK

A pretty teenager; a long line, and hunger! Rings a bell? That was how Cadbury
launched its new offering; Cadbury Perk in 1996. With its light chocolate and wafer
construct, Cadbury Perk targeted the casual snacking space that was dominated
primarily by chips & wafers. With a catchy jingle and tongue in cheek advertising,
this 'anytime, anywhere' snack zoomed right into the hearts of teenagers.

Raageshwari started the trend of advertising that featured mischievous, bubbly

teenagers getting out of their 'stuck and hungry' situations by having a Cadbury
Perk. Cadbury Perk became the new mini snack in town and its proposition
"Thodi si pet pooja" went on to define its role in the category.
CELEBRATIONS
Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai
and dry- fruits during festive seasons.

Cadbury Celebrations is available in several assortments: An assortment of

chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits
enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin
magic, cashew magic, nut butterscotch and caramels.

The super premium Celebrations Rich Dry Fruit Collection which is a festive
offering is an exotic range of chocolate covered dry fruits and nuts in various
flavours and the premium dark chocolate range which is exotic dark chocolate in
luscious flavours.

Cadbury Celebrations has become a popular brand on

occasions such as Diwali, Rakhi, Dussera puja. It is also a
major success as a corporate gifting brand. The
communication is based on the emotional route and the tag
line says "rishte pakne do" which fits with the brand purpose
of strengthening your relationships with something sweet.

TEMPTATIONS
 BEVERAGES

Bournvita

Cadbury was incorporated in India on July 19th, 1948 as a private limited company
under the name of Cadbury-Fry (India). Cadbury Bournvita was launched during
the same year.
It is among the oldest brands in the Malt Based Food / Malt Food category with a
rich heritage and has always been known to provide the best nutrition to aid growth
and all round development.

Throughout it's history, Cadbury Bournvita has continuously re-invented itself in

terms of product, packaging, promotion & distribution. The Cadbury lineage and
rich brand heritage has helped the brand maintain its leadership position and image
over the last 50 years.
 1. CANDY

HALLS
Halls accounts for 50% of international cough drop
sales and is the leading sugar confectionery brand in
the world. In 1930’s, the Hall brothers invented its
Mentho-Lyptus formula, using a combination of
menthol and eucalyptus, and began producing cough
drops. The cough drops were introduced into the US during the mid-1950s. Warner-
Lambert recognised the potential of the product and acquired Halls in 1964. In
1971, Warner Lambert began selling Halls under the Adams family, and the first
national television campaign was aired in the US & the results were a resounding
success.

2. GUMS

Bubbaloo
Cadbury India has expanded its confectionary
portfolio in 2007 by foraying into the Bubble
gum category with the launch of Bubbaloo
Bubblegum- a successful bubblegum brand
from its international portfolio.

Bubbaloo is an innovative soft bubblegum with a centre filled liquid.

It is filled with a high level of a great tasting fruit flavoured liquid that floods your
mouth instantly.

Bubaloo is currently available in two yummy flavors- Strawberry and Mixed Fruit.

The communication focuses on the "fun filled liquid centre " of Bubbaloo and is
anchored by “Bubba- the cat”, the international mascot for the brand Bubbaloo.
CADBURY CELEBRATION
DIFFERENT PRODUCTS OF CADBURY
 FINDINGS AND ANALYSIS

IT INITIATIVES

In Cadbury Pvt. Ltd. knowledge and technology are key resources which have
helped the Company achieve higher levels of excellence and efficiency. Towards
this overall goal of technology-driven performance, Cadbury Pvt. Ltd. is utilizing
Information Technology in a big way. This will help in integrating a vast
distribution system spread all over India and across the world. It will also cut down
costs and increase profitability.

Our major IT Initiatives

 Migration from Baan and Mfg ERP Systems to centralized SAP ERP system
from 1st April 2006 for all business units.

 Implementation of a country wide new WAN Infrastructure for running

centralized ERP system.
 Setting up of new Data Centre at KCO Head Office.
 Extension of Reach System to distributors for capturing Secondary Sales
Data.
 Roll out of IT services to new plants and CFAs.

Future Challenges

 Forward Integration of SAP with Distributors and Stockiest.

 Backward Integration of SAP with Suppliers.

 Implementation of new POS system at Stockiest point and integration with
SAP-ERP.
 Implementation of SAP HR and payroll.
 SAP Roll-out to DNPL and other new businesses.
 STRENGTH & WEAKNESS

Strengths

 Cadbury is the largest global confectionery supplier, with 9.9% of global

market share.

 Strong manufacturing competence, established brand name and leader in

innovation.

 Advantage that it is totally focused on chocolate, candy, chewing

gum, unique understanding of consumer in these segments.

Weaknesses

 The company is dependent on the confectionery and beverage market,

whereas other competitors e.g. Nestle have a more diverse product portfolio,

where profits can be used to invest in other areas of the business and R&D.

 Other competitors have greater international experience - Cadbury has

traditionally been strong in Europe. New to the US, possible lack of

understanding of the new emerging markets compared to competitors.

 Suggestions

1. Necessary knowledge and skills about new learning strategies at all

levels;

2. Accreditation of the current teacher training and staff development

programs offered by various providers;

3. A critical mass of local experts to spread the new knowledge and skills

throughout the teachers in the country;

4. Suitable alternative model for in-service training;

5. A plan for national implementation;

Indication of support and commitment by the government

SPECIAL POINT

Use of Advertising'

No. 1 FMCG Company

Cadbury India has been ranked as the 7th Great Place

to Work and the No. 1 FMCG company in India in 2008, by the Great Place to

Work Institute.

Great Place to Work 2007'

Cadbury India' has been awarded the "Bronze Award for

Excellence in People Management" in the 'Great

Place to Work 2007' survey conducted by Grow Talent Company Limited

and Business world. The award recognizes Cadbury India as a national

leader in the area of Human Resource Management.

Great Place to Work 2007'

Cadbury India' has been awarded the "Bronze Award for

Excellence in People Management" in the 'Great Place

to Work 2007' survey conducted by Grow Talent Company Limited and

Business world. The award recognizes Cadbury India as a national

leader in the area of Human Resource Management.

Cadbury India received a bronze award at the Cannes Lions

International Advertising Festival for partnering with a

mobile phone operator in 2005 to provide exam results via

SMS to school children.

Reader's Digest Award recognizes Bournvita

Bournvita won the 'Reader's Digest Trusted Brands' Gold

Award for the vitamin health supplement category in Indian

in 2006. The merit was based on 7000 responses from

questionnaires and telephone interviews across Asia.

Suraksha Puraskar Award – 2005

Cadbury India's Bangalore factory has received the "Suraksha

Puraskar" safety award from the National Safety Council - Karnataka chapter.

ABBY Award wins for India.

The prestigious ABBY awards, held in March, recognise creative

excellence in the Indian Advertising Industry. The Ulta Perk campaign won

four Silver Awards in total and the Cadbury Dairy Milk Campaign,

Miss Palampur, also won a Silver Award. This year Cadbury also

sponsored the new 'Young ABBY' Award.

Cadbury wins the Effies 2006

At the recent Effie 2006 awards organized by The Advertising Club of

Mumbai, our 'Pappu Pass Ho Gaya' advertising campaign bagged two more

awards - Gold in the Consumer Products category and Silver in the integrated

advertising campaign category.

 INTRODUCTION

Cadbury, a subsidiary of Cadbury Schweppes is a dominating player in the

Indian chocolate market with strong brands like Dairy Milk, Five Star, Perk

etc. Dairy milk is in fact the largest chocolate brand in India. Cadbury India

Limited, now stands only second to Cadbury UK Limited in sales of Dairy

Milk. The company is pushing the gifting segment, through occasion linked

gifts. Chocolates contribute to 64% of Cadbury’s turnover. Confectionery sales

accounting for 12% of turnover, is contributed largely by Eclairs. Cadbury also

has a strong brand Bourn Vita the malted health drink category, which accounts

for 24% of turnover.

Fifty years ago, the real taste of chocolate as we know it today, landed on

Indian shores. An event that carried forward the entrepreneurship and vision

born as far back as 1824, when John Cadbury set up shop in Birmingham (UK)

to sell among other things – his own cocoa concoction. From these modest

beginnings emerged Cadbury Schweppes – that is today the leading

manufacturer of confectionery and beverages in the United Kingdom. A

company that has its presence in over 200 countries worldwide and has made

the name ‘Cadbury’ synonymous with cocoa products in countries across the

planet.
This is the brand that came to India in 1947 to a nation that was in its infancy, a

market that was ready for the world and a people that were open to new ideas,

new products.

Within a year of being set up as a trading concern, Cadbury fry India was

incorporated as a Private Limited company, set up for processing imported

chocolates and Bourn vita. The same year saw the launch of Cadbury’s Milk

chocolate for millions of Indians.

Through 50 years of investment in capital and marketing, the scale and scope

of our operations has expaned to cover a range of brands in the chocolate, sugar

confectionery and malted food drinks segments. We have a majority share in

the Indian chocolate market and a significant presence in sugar confectionery

and food drinks.

Today Cadbury India Ltdl, a subsidiary of Cadbury Schweppes employs over

200 people across the country. And operates in one of the fastest growing

chocolate markets for Cadbury Schweppes group across the globe.

 OBJECTIVE OF STUDY

1. To highlight the policies and procedures of company.

2. To make a detailed analysis of the strategies adopted by the company

for planning and monitoring costs

3. To identify the vertical areas where greater attention is needed for better

management.

4. To find our better plan for company for controlling material.

 SUGGESTION

 Necessary knowledge and skills about new learning strategies at all

levels;

 Accreditation of the current teacher training and staff development

programs offered by various providers;

 A critical mass of local experts to spread the new knowledge and skills

throughout the teachers in the country;

 Suitable alternative model for in-service training;

 A plan for national implementation;

 Indication of support and commitment by the government

 CONCLUSION

The employers should keep in mind these four rules of thumb when designing the

company’s strategy and solution:

Rule #1: Internet technology is the key to a profound revolution in learning.

The effects of Internet technology on employee training are indeed profound;

however, technology - any technology - should be seen as a tool, not a strategy or

final goal. Just because they have good word processing software doesn't mean you

write well. Likewise, the Internet cannot, in and of itself, improve the quality of the

learning and the content they put on it. The employers need to use Internet technology

combined with high quality, effective learning to maximize learning and retention

levels.

Rule #2: There is an enduring and important role for traditional classroom

instruction.

People who believe technology will totally replace great teachers in front of

classrooms of highly motivated learners are as misguided as those who believe the

Internet is a passing fad. The blended learning solution, i.e., a mixture of classroom

and Web-based training is the most effective and comprehensive learning strategy.

Rule #3: Learning is a continuous, cultural process - not simply a series of

workshops.

Employees retain about 50% to 60% of what they learn in a formal training workshop.

Often, employees forget what they have learned within two months of the workshop.

Therefore, access and opportunities to learn should be available to anyone, anywhere,

and at any time within an organization. Organizational learning is as much about what

happens outside formal learning programs as it is about the programs themselves.

Rule #4: Strategy development and implementation are never really finished.

Employers change as their business changes. They adjust it as their people become

more skilled and knowledgeable. The employers redefine it as new technology

options become available. And, they constantly test it against the mission and vision

of their business, making sure they are always in alignment.

Due to training there is greater stability, flexibility and capacity for growth in an

organization. Accidents, scrap and damage to machinery and equipment can be

avoided or minimized through training. Even dissatisfaction, complaints, absenteeism,

and turnover can be reduced if employees are trained well. Future needs of employees

will be met through training and development programmes. Organizational take fresh

diploma holders or graduates as apprentices or management trainees. They are

absorbed after course completion. Training serves as an effective source of

recruitment. Training is an investment in HR with a promise of better returns in

future. Though no single training programme yields all the benefits the organization

which devotes itself to training and development enhances its HR capabilities and

strengthens its competitive edge. At the same time, the employee’s personal goals are

furthered, generally adding to his or her abilities and value to the employer.

Ultimately, the objectives of the HR department and also of the organization are also

furthered.
 BIBLIOGRAPHY

I concerned the following references in course of my research study

1. Kotari C.R. , Research methodology (Methods & Techniques), Wishwa Prakashan,

24th Reprint March 1999/

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