Safe Harbor

This presentation contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-
looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will
result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks
and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors
that might cause or contribute to such differences include international economic, political and market conditions including the
challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to
the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition
among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced
or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2017, and its
quarterly report on Form 10-Q for the three months ended June 30, 2018. The risks included here are not exhaustive. Skechers
operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or
the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future 2
performance.
 Skechers’ Differentiated Model

• Consumer-driven, product-focused organization with a highly agile

and responsive product development model

• Global brand with established international infrastructure, industry-

leading growth, and significant opportunity for worldwide expansion

• Direct-to-consumer business with an extensive global retail network

and growing e-commerce presence

• U.S. legacy brand ranked among the top three footwear companies
and a leader in multiple categories
3
 Skechers at a Glance

Styles Countries Skechers Stores Net Sales

Worldwide

Product International Global Retail Domestic

lines Wholesale Growth Growth Wholesale**

Pairs of Total Sales are Retail Comparable In the U.S. for Walk,
Shipped Worldwide* International Sales Increase Work, Casual Dress,
Note: For the three months ended June 30, 2018
& Casual Lifestyle***
* For the year ended December 31, 2017
** For the six months ended June 30, 2018 4
**2017 SportsOneSource data
 Consumer-Driven, Product-Focused Agile Model

• We provide our consumers with stylish, high-quality,

and comfortable products at a reasonable price

• We have a diverse product offering of 19 lines

across all genders, age ranges and categories

• We are focused on innovation and have the ability

to quickly adapt products in response to trends

5
Style, Quality and Comfort

6
 Global brand with industry-leading growth and opportunity
• We operate in over 170 countries through our
subsidiaries, joint-ventures and distributor partners

• We have made significant foundational investments

and are positioned to maximize our growth potential
while leveraging our infrastructure

• Our international economics are accretive and

enhance our strong financial profile China

Canada Singapore Italy 7

 Rapidly Growing International Wholesale Business
(All $ amounts in millions)

38% Compound Annual

$1,730 $465 Sales Growth (‘13 – ’17)

$1,391
$372

$1,094
25% Sales Growth

$689
50.1% Gross Margin
$479

2013 2014 2015 2016 2017 2017 2018

2,255 Third-Party Stores
+ Wholesale distribution
Full Year 2nd Quarter

8
Note: Unless otherwise noted, comments relate to the period ended June 30, 2018
Global Footprint

9
 Growing Direct-to-Consumer Business

• We have a large and expanding global retail base

in 100 countries

• Direct-to-consumer complements our wholesale

business and enhances Skechers’ financial profile

• We gain valuable insight into consumer trends from

our in-store and online test-and-react programs

• Our e-commerce infrastructure and on-going

investments are focused on delivering an omni-
channel solution

10
 Global Company-Owned Retail Growth
(All $ amounts in millions)

20% Compound Annual

$1,185 Sales Growth (‘13 – ’17)
$353

$972

$833 $313 13% Sales Growth

$690

$565

59.1% Gross Margin

2013 2014 2015 2016 2017 2017 2018

668 Company-Owned
Stores Worldwide
Full Year 2nd Quarter

11
Note: Unless otherwise noted, comments relate to the period ended June 30, 2018
 Legacy U.S. Footwear Brand

• We are well-known for our consistent focus on

customer trends and product innovation

• We are #1 in Walking, Work, Casual and Casual

Athletic footwear

• We believe that we are a preferred partner due to

our trusted product offerings, reliable supply chain
capabilities and retailer economics

4.1%
Sales
Growth

12
 Expected Decline in Domestic Wholesale
(All $ amounts in millions)

$1,220
$1,249 12% Compound Annual
$1,200
Sales Growth ‘13 – ‘17
$341
$317
$998

$802 -7% Sales Decline

37.7% Gross Margin

2013 2014 2015 2016 2017 2017 2018

15.2M pairs shipped
Full Year 2nd Quarter

13
Note: Unless otherwise noted, comments relate to the period ended June 30, 2018
 Brand Ambassadors
Tony Romo David Ortiz

Spokesperson and actor

Kelly Brook Former Dallas Cowboys Major League Baseball Multi-platinum-selling recording artist
Quarterback 10-time All Star

Golfers:
Billy Andrade,
Matt Kuchar,
Russel Knox,
Wesley Bryan,
among others
Spokesperson and actor

Top marathoner & Olympian 14

 Community Involvement
Building on brand heritage with community involved events

15
Financials
 Company History and Growth
$4+ Billion
$5.0 in Annual
Sales
Surpasses
$3 Billion in
Annual Sales
$4.0
Surpasses 1,000th Retail
Net Sales in Billions

$2 Billion in Store Opens

Surpasses Annual Sales
$3.0 $1 Billion in
Annual Sales New 1.8M ft²
US Distribution
European Center Opens
Distribution Established
First retail Initial Public China JV
$2.0 store opens
Center 100th
Retail
Offering on Opens Store
NYSE Opens

Established in
$1.0
Manhattan Beach

$-
'92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17

17
 .

Historical Financials
(All $ amounts in millions, except per share data)

Sales Gross Profit Margin

$1,135 46.6%
$4,164 $1,026 49.4%
47.6%
$3,563 45.9%
$3,147
$2,378 45.1% 45.2%
$1,846 44.4%

2013 2014 2015 2016 2017 Q2-17 Q2-18 2013 2014 2015 2016 2017 Q2-17 Q2-18

Operating Income EPS

$1.78⁽¹⁾
$1.50 $1.57
$371 $383
$351 $0.38
$86 $81
$0.91 $0.29
$1.14
$209
$0.36
$94

2013 2014 2015 2016 2017 Q2-17 Q2-18

2013 2014 2015 2016 2017 Q2-17 Q2-18
Tax Impact

(1) During the fourth quarter of 2017, the Company recorded a net tax expense of $99.9 million, or $0.64 per share, related to the enactment of the Tax Cuts and Jobs Act. For the twelve months ended December 31,
2017, earnings per share were $1.14; adjusted for the tax impact, earnings per share were $1.78. 18
 Q2 2018 Segment Snapshot

Global Domestic
International Company-
Wholesale Wholesale
Owned Retail

Net sales $465M $353M $317M

Sales growth 24.9% 12.8% -7.0%

Gross margin 50.1% 59.1% 37.7%

Note: For the three months ended June 30, 2018 19

 Q2 2018 Financial Snapshot

$845M $822M $70M $132M

Cash & Total Total Debt Authorized
Equivalents Inventory Share
Repurchase

Note: During the three months ended June 30, 2018, the Company repurchased approximately 510,000 shares of its Class A common stock at a cost of $15.0 million under its 20
existing share repurchase program. At June 30, 2018, approximately $132.0 million remained available under the Company’s share repurchase program.
 Capital Allocation Philosophy
Our primary objective is to maintain a top-tier balance sheet to ensure maximum strategic and
operational flexibility

A Reinvestment to increase or to enhance operational capabilities

High-return investments in existing markets and / or

B
partnerships

High-return investments in new and adjacent markets,

C including equity investments in existing and new partnerships

D Direct returns to shareholders

21
 Q2 2018 Financial Highlights

For the three-months ended

($ in millions, except per share data) June 30, Year-over-Year Change
2018 2017 $ %

Sales $1,134.8 $1,025.9 $108.9 10.6%

Gross Profit 561.0 488.3 72.7 14.9%

Gross Margin 49.4% 47.6%

SG&A Expenses 484.9 405.2 79.7 19.7%

As a % of Sales 42.7% 39.5%

Earnings from Operations 81.4 86.3 -4.9 -5.7%

Operating Margin 7.2% 8.4%

Net Earnings 45.3 59.5 -14.2 -23.9%

Diluted Earnings Per Share $0.29 $0.38 -$0.09 -23.7%

22