Increasing the Sales of Rarampa Restaurant

(Manadonese Food)

Prepared for

Mrs. Sentialam Manurung

UlBI Lecture
The Perbanas Institute
South Jakarta, 12940

Prepared by

Ilham Alif
The Perbanas Institute
South Jakarta, 12940

December 5th, 2016

 Letter of Transmittal

Jl. Genteng IJO No. 3

Setiabudi, South Jakarta 12910
December 5th, 2016

Mrs. Sentialam Manurung, UlBI Lecture

The Perbanas Institute
Jl. Perbanas
South Jakarta 12940

Dear Mrs. Sentialam

Here is the report you authorized in November to identify why the sales of Manadonese Food
in Jakarta is low and to find a way to increase the sales.

As you know, there are many restaurants that sell Manadonese Food in Jakarta. However, not
all of them are favored even by Manadonese people themselves. Including Rarampa
Restaurant.

Because Manadonese people who longs for Manadonese Food is about 90% of those who live
in Jakarta, it’s reasonable to think that some of them could be persuaded to buy Manadonese
food. The two biggest reasons for Manadonese people to not buy Manadonese Food in Jakarta,
according to our survey, are: “it doesn’t taste like what I remembered” and or “it’s not spicy
enough.” We therefore recommend some ways way that could make the flavors more original
and favorable.

The information in this report comes from our survey of Manadonese people who live in
Jakarta, some of them are students, some are those who permanently live here, and some are
from online sources.

Thank you for the opportunity you’ve given to us to conduct this research. We’ve enjoyed
learning more about the problems of Manadonese people’s lives in Jakarta and many more. If
you have any questions about the materials in this report, please contact us.

Sincerely,

Team
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 Table of Contents

Letter of Transmittal ..................................................................................................................ii

Executive Summary ..................................................................................................................iv
Introduction ................................................................................................................................ 1
Purpose and Scope ................................................................................................................. 1
Assumption............................................................................................................................. 1
Methods .................................................................................................................................. 1
Limitations ............................................................................................................................. 1
Do Manadonese people still buy Manadonese Food in Jakarta? ............................................... 2
Factors leading someone buying Manadonese food at Rarampa Restaurant or not .................. 5
What should be improved from Rarampa Restaurant ................................................................ 7
Conclusion and Recommendation ............................................................................................. 9
References ................................................................................................................................ 10

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 Increasing the Sales of Rarampa Restaurant
(Manadonese Food)

Executive Summary

To increase the sales of Rarampa Restaurant in Jakarta, the flavor of their food should be
improved and therefore taste more original.

Even though Rarampa Restaurant offers variety of choices on their menu, many Manadonese
people still don’t prefer to buy Manadonese Food from there.

There are still, though, a small number of Manadonese people who choose to have lunch at
Rarampa, and that’s why it’s reasonable to think why most of them do not.

From our observations, to increase the sales of Rarampa Restaurant, they should:

1. Improve the taste of their food.

2. Improve their services.

3. Consider opening lots of branches.

4. Lower the price of the food.

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 Introduction

Manadonese Food is popular with their hot and spicy taste. Unfortunately, the people
here in Java doesn’t like hot and spicy that much, and that affects the flavor of Manadonese
Food that are made by Javanese cooks. This report will discuss about increasing the sales of
Rarampa Restaurant.

Purpose and Scope

The purpose of this report is to recommend some ways that could possibly increase the
sales of Rarampa Restaurant.

In this report, we will focus on three main topics: whether or not Manadonese people
still buy Manadonese Food in Jakarta, factors leading someone buying or not buying it at
Rarampa Restaurant, and what should be improved from Rarampa Restaurant.

Assumption
Our recommendations are based on the assumption that Manadonese people will have
lunch at Rarampa Restaurant if they have the same reason as to go to Beautika Restaurant,
which is where the food tastes more original.

Methods
Our information in this report comes from a survey of 10 Manadonese people,
consisting 5 females (50%) and 5 males (50%).

Limitations
Our research has two limitations. First, we did not have enough time to do the
questionnaires. Second, because we used only a convenient number of sources for this
research, we cannot generalize the people in which we surveyed to all Manadonese people in
Jakarta.

1
 Do Manadonese people still buy Manadonese Food in
Jakarta?

Many Manadonese people who live in Jakarta have to struggle every time they look for
food that adds up their taste, because food sold in Jakarta are often found too sweet for them.

Manadonese people aren’t the only ones who are interested in Manadonese food. And
even those who came from outside of Manado wants the original flavor as much as the
Manadonese people do.

In Jakarta, we found many Manadonese people who live temporarily for study and also
who permanently live here. First, we look at the respondent’s background.

What kind of Manadonese are you?

35%

30%

25%

20% Male
Female
15%

10%

5%

0%
Genuine Manadonese Only Father Only Mother

Based on the data, there are 65% of respondents are Genuine Manadonese. And 20%
who only with father side of the family is Manadonese, and 15% who is mother.

2
 Manadonese people's taste in food

40%

35%

30%

25%
Male
20%
Female
15%

10%

5%

0%
Hot and Spicy Hot and Spicy and a Hot and Spicy and a
little bit Sour little bit Sweet

Based on the graph, we can see that as much as 65% Manadonese people who live in
Jakarta that is 8 Males and 5 Females with the total of 20 respondents are into Hot and Spicy
taste. The rest 20% of male and 40% of female are into Hot and Spicy with a little hint of Sour,
and only 10% of female are into Hot and Spicy with a little hint of Sweet.

3
 Now, we are going to see how hard it is for Manadonese people to find Manadonese
food in Jakarta. There are as much as 70% of respondents who claimed to have a hard time to
find Manadonese food in Jakarta. And only 40% of Male and 20% of Female does not have a
problem in finding Manadonese food in Jakarta.

Difficulties in searching for good Manadonese Food in

Jakarta

40%

35%

30%

25% Male
20% Female

15%

10%

5%

0%
Easy to find Hard to find

4
 Factors leading someone buying Manadonese food at
Rarampa Restaurant or not

Even though a lot of Manadonese people have heard about Rarampa Restaurant, there
are some reasons for them to not come to Rarampa Restaurant.

That’s why I took a survey about those reasons too. Here’s the result.

Why don't come to Rarampa Restaurant?

50%
45%
40%
35%
30%
Male
25% Female
20%
15%
10%
5%
0%
Less original taste Lack of service Lack of cleanliness

Out of all the 20 respondents, all 20 of them had gone at least once to Rarampa
Restaurant. And from the data above, we can see that almost all of the respondents’ reasons
of not buying Manadonese food at Rarampa Restaurant are because the tastes of their food
lack authenticity. And only 20% of the respondents who are all female dispute the bad
servicing in the Rarampa Restaurant, therefore, we can see that the main problem here is the
less original taste of the food.

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 After we asked them about the common reasons for people to not come to Rarampa
Restaurant, we asked them about the location effectiveness of Rarampa Restaurant.

Which part of Jakarta do you live in?

40%

35%

30%

25%
Male
20%
Female
15%

10%

5%

0%
Central North West East South

As we can see, with 90% of the respondents living outside of South Jakarta, the
location of the one and only Rarampa Restaurant, which is only in South Jakarta, could also
be one of the major reasons for them not to come.

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 What should be improved from Rarampa Restaurant

After we found out about some of the leading factors for the respondents in choosing
the precise Manadonese food, we added some more questions for them to answer so that it
would be more accurate for us to decide which factor should be improved from Rarampa
Restaurant.

What should be improved?

50%
45%
40%
35%
30%
Male
25% Female
20%
15%
10%
5%
0%
Taste Service Cleanliness

According to the data above, 90% of the respondents voted “Taste” as the factor that
is to be improved from Rarampa Restaurant.

7
 Do you think the price of Rarampa Restaurant menu is
too expensive?

40%

35%

30%

25% Male
20% Female

15%

10%

5%

0%
Yes, I think so No, I don't think so

Then, we asked about the prices of the food, 40% of all male and 30% of all female
respondents think that Rarampa Restaurant’s food’s prices are too expensive.

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 Conclusion and Recommendation

Based on the survey, we concluded that the majority of Manadonese people who live
in Jakarta seek not only Manadonese food with the Original Manadonese Hot and Spicy
Flavors, but which are also can be found near from their residences, and are not too expensive.

Our recommendations for the management on increasing the sales of Rarampa Restaurant,
are:

1. Improve the taste of the food to be more Original and more ‘Hot and Spicy.’

2. Open new branches at --most populated by Manadonese-- areas in Jakarta.

3. Lower the price of the menus.

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 References

English Perbanas Institute, Lectures. English for Professional Purpose. Jakarta

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