ADVERTISING VOACBULARY

Content: It is a piece of information that exists for the purpose of being digested (not
literally), engaged with, and shared.

Content typically comes in the form of a photo, video, social media post, blog, slideshow, or
podcast.

ContextL if content is king, then context

Editorial Calender: It is like a road map for content creation, showing you what kind of
content to create, what topics to cover, which personas to target, and how often to publish
to best support your strategy, maintaining an editorial calender will keep you more
organized and show you any gaps you may have in your content library.

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FASHION COMMUNICATION