are) MARKET MOO ASHNOD HSIIONA SSANISNG JLVIGAWYILNI David Cotton David Falvey Simon Kent a FINANCL Ss World business newspaper. Pau RlyTins Talk about your cee favourite brands Pages Discuss two authentic product promotions. ies Talk about your hd travel experiences page Tey Rank status Ci BEM) symbols in order of importance page 22 Ur Discuss attitudes forte to change in general and at age 30 work Rank stressful situations ri Do a quiz and sd discuss attitudes tomoney page 38 Unit 6 Discuss authentic CNA) advertisements Gere Discuss good and bad advertising practices rr Discuss the Cultures importance of cultural awareness age 54 in business Cover "| es page 62 Writing file: page 132 Reading: Outsourcing production ~ Financial Times Listening: An interview with a brand consultant Reading: Air rage ~ Guardian Listening: A business traveller's priorities, Reading: Flexibility in the workplace ~ Fast Company Listening: An interview with the partner of a management consultancy Reading: Change in retailing = Financial Times Listening: An interview with a business transformation director Reading: Two financial reports ~ Financial Times Listening: An interview with the founder of a finance firm Reading: Successful advertising ~ Guardian Listening: An interview with the head of planning at an advertising agency Reading: Advice for doing business across cultures An interview with a trainer in cultural awareness Ong ‘Words that go with brand and product Present simple and present continuous British and American travel words Talking about the future’ ‘Words and ‘expressions to describe company structure Noun combinations Words for describing. change Past simple and present perfect Words and expressions for talking about finance Describing trends Words and expressions for talking about advertising Articles: a, an, the, zero article Idioms for talking about business relationships ‘Modals of advice, obligation and necessity Taking part in ‘Starting Language work jf Skills meetings 1 Making arrangements, fon the telephone Socialising introductions and networking Taking part in meetings 2 Dealing with figures presentations Social English See also: the social-cultural game on pages 338 and 339 SU Caferoma: Solve the problems of a leading brand writing: e-mail Work, rest and play: Choose a suitable hotel for a seminar in France Writing: e-mail ‘uric Bank: Choose the best way to reorganise customer services. Writing: report Acquiring Metrot: ‘Agree on changes at a company that has been taken over Writing: action minutes Angel investments: Choose a company toinvest in Writing: e-mail Focus Advertising: Create and present an advertising. campaign Writing: summary Visitors from China: Plan a visit by a Chinese manufacturer Writing: e-mailie) ao meus page 68 carry ccc page 76 ier) Orr] page 84 toe Ethic page 92 Unit 22 eee page 200 ore) eet) age 108, Unit 14 1 eet page n6 Porc ie) page 124 Choose the most important qualities for getting a job Describe best and ‘worse experiences at work Discuss ideas about globalisation “Discuss ideas of quality Discuss questions of ethics at work. Rank a list of unethical activities Discuss the qualities of good leadership “Talk about innovations in your daily life and in the twentieth century Do a quiz on how competitive you are Reading: Retaining good. W staff Financial Times. Listening: An interview with ‘an executive search consultant Reading: Fairtrade ~ Guardian Listening: An interview with an expert on negotiating, Reading: Old-fashioned quality ~ Financial Times Listening: An interview with the Senior Vice President of a prestigious hotel chain, Reading: Business ethics ~ Financial Times Listening: An interview with a bank executive Profile of a leading Chief Executive ~ Financial Times Listening: An interview with an expert in leadership training Reading: In-company Innovation ~ Fortune ‘magazine Listening: An interview with an expert on presentations Reading: Losing competitive edge - Financial Times Listenin the Marketing Manager of a credit card business Words to describe the recruitment process and personal character Managing meetings Indirect questions and statements, Words for talking Negotiating. Words fortalking Complaining on about quality control _ the telephone and customer service Gerunds and infinitives Words todo with ——_Problem-solving honesty or dishonesty Narrative tenses Decision- ‘making Words to describe character Relative clauses Words and Presentation expressions to techniques describe innovations Passives Idioms from sport to Negotiating describe competition Modals of probability Pres ansvaze vor sil ~ Slim Gyms: Choose the best candidate for the job of General Manager Writing: letter Ashbury Guitars: Negotiate a deal with an overseas guitar manufacturer Writing: e-matl Brookfield Airport: Work out an action plan following complaints from passengers, Writing: report Profit or principle? Decide if a manager has acted unethically ‘and what action to take Writing: letter Orbit Records: Discuss ideas to save a falling music retailer Writing: e-mail Style is everything: Prepare a product presentation for a competition Writing: short article or press release Beverley Watches: Choose the best supplier Writing: e-mail