1. Do you visit Starbucks?

 Yes
 No
 Sometimes

2. Do you think, the CRM strategy of Starbucks is satisfactory?

 Yes, its excellent
 No, very poor
 Satisfactory

3. Do you think, gender and age group plays any significant role in deciding about the
CRM factor in Starbucks?
 Of course, it’s very important
 No, it’s not true.
 May be!

4. How often you visit Starbucks?

 Very frequently
 Never, I don’t like to go to Starbucks
 Sometimes, I am not a great follower of Starbucks

5. Which other coffee house brand you like other than Starbucks?
 Only Starbucks, no other brand
 Café Coffee Day
 Barista
 Costa Coffee
 Any other

6. What are the major CRM aspect of Starbucks, which attracts you there?
 Hospitality
 Easy location search
 Nice environment
 Any other
7. Do you think, easy availability of store of Starbucks would make you more loyal to
this coffee house brand?
 Yes
 No
 May be

8. What are the recent trend of CRM going in coffee house brand?
 Loyalty cards
 Gift vouchers
 Any other

9. Do you think, that the change in price of products offered by Starbucks may also
affect you loyalty towards the same?
 Of course not, I will be loyal to this coffee house as it is
 Yes, I will shift to another brand
 I can’t say anything now

10. What is your suggestion to improve the CRM activity at Starbucks

_____________________________________________________________________
_____________________________________________________________________