1. Increase the Internet video advertising spending.

2. Yahoo Purchased Flicker

3. Yahoo signed an agreement to acquireMaktoob.com4. Yahoo has a strong reputation and

image as well a well talented employees.

-If Yahoo continues on its current path it will fail. Its failure will be caused by a lack of

clear focus. Consequently, the firms core competencies have gotten lost in the process.

The Yahoo brand is no longer clearly positioned, yielding little differentiation of the firm‟s

offerings.

2. Yahoo is currently in the fourth stage of decline, grasping for salvation. Yahoo will

progress into the fifth and final stage, capitulation to death or irrelevance, if it does not

develop a strategy and define its core competencies

3. Yahoo!'s fundamental problem is that it has too many disparate products with no clear

unifying thread that ties them all together. : Define a clear vision for the Yahoo brand, get

rid of products that have nothing to do with that vision and then "market the new vision

clearly so that business and consumer customers know what Yahoo! is and why to use it.

4. : Google is having 65% of world’s search queries. Where as yahoo & MS having

remaining 30%.

5. -What google is doing better than yahoo ?

6. Simplicity to end users.

7. Vertical searches ( Later on yahoo introduced ).

8. Fastest search results ( Having more data centers & highest in numbers )
9. Google got entered into developing countries, Where as they are getting more queries (

India, Brazil & more ). Yahoo didnt concentrated on these countries before.

10. Yahoo is a master of portals, but they have let their search product suffer. They havelong

built out their offering in such a way to add value to their users through functionality

whilethey hoped that revenue would be made in the process. There was no clear attempt

to eithertarget those users with advertising or extend any real value added services.This

portal terminology has run so deep that it is engrained in the Yahoo culture. Searchis a

product of users making their way through the Internet, rather than the core of

theirbusiness. Yahoo sees their core business as being Yahoo News, Finance and Mail.

They havemade acquisitions such as MyBlogLog and Flickr. For what though? To extend

functionality orto increase revenue

11. The company needs to come to the realization that search is their future, withadvertising

intertwined.

16.Once their core competencies have shifted successfully from a portalstrategy to a

company relying on its search algorithm, they can begin to implement theadvertising

strategies that have proven useful in banner ad integration, for the contextualadvertising

market

17. Yahoo can be the dominant search engine byapplying a new age search algorithm to its

rankings.Coupled with this algorithm, they can deliver smarter text advertising. Yahoo is the

onlysearch engine that not only quantifies the linking text, or anchor words which transport

you toanother site, but also the surrounding keywords

18. Make it simple. Never underestimate or overestimate your users. Believe it or not, most

people are digital illiterates or slightly better. Part of the “U” in UX and UI is the user.

Always put yourself in their place when designing a website.

-Fast, faster. fastest! Don’t load up your home page with too much because people will click

off slow loading sites. As Jakob Nielsen suggests, response times beyond 1 second start

dissolving the illusion that the user controls the experience.

-Make it fun! Sites that provide entertainment (or emotional fulfillment) as a bonus to

satisfying user needs seem to be most popular.

Dramatically Improve their Existing Products that Already Work. Yahoo! is an enormous

company, and it seems to only be in the earliest stages of a deathspiral. Improve and stablize

the core. It seems like this is part of MM's mission.

Align With What Matters Today - For Real. Today is about mobile and social. That's

obvious, but do it for real. Talk the talk, walk the walk. In every way, in every element of

every product. Switching from Blackberries to iPhones is a small first step.

Make One Big Bet. None of this <$100m acquisition cr*p. That can help make some of their

products better, so they should do this too (see Point 1) -- at least one smaller deal per core

product. But that can't move the needle. They need to Make One Big Bet. A Pinterest, A

Yelp (maybe not big enough) ... something that can really impact Yahoo! and that isn't

incompatible with their brand. No opportunistic cr*p, no Foursquares, no Snapchats.

-Improving it's presence in the mobile and social networking sectors. Any upcoming

technology company has got to go mobile.

Taking advantage of its mammoth user base. (700 million!?).

-use flicker VISa,and MLB topromote the online advertisements.

-Increase flicker capabilities to back up the decline in image search on Yahoo.

-Encourage the target market to use Yahoos search engine extensively in middle east by

doing various campaigns to rise awareness.