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  • Swot Analysis of RML:: Strengths

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    Nakhsha RCI
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    This document outlines a SWOT analysis of Rane Madras Ltd, identifying their main strengths as brand image, wide product range, new product development, employee attitude, and production capacity. Weaknesses include asset productivity, technology absorption, new product lead times, reliance on declining products, and sourcing capabilities. Opportunities exist in exports, partnerships with TRW, product replacements, and domestic markets. Threats consist of shifts away from manual steering, cost pressures, currency fluctuations, commoditization of products, increased imports, and lack of new products.

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    RANE MADRAS

    Original Title

    Swot Annalysis

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    This document outlines a SWOT analysis of Rane Madras Ltd, identifying their main strengths as brand image, wide product range, new product development, employee attitude, and production capacity. Weaknesses include asset productivity, technology absorption, new product lead times, reliance on declining products, and sourcing capabilities. Opportunities exist in exports, partnerships with TRW, product replacements, and domestic markets. Threats consist of shifts away from manual steering, cost pressures, currency fluctuations, commoditization of products, increased imports, and lack of new products.

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    © All Rights Reserved
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    22 views2 pages

    Swot Analysis of RML:: Strengths

    Uploaded by

    Nakhsha RCI
    This document outlines a SWOT analysis of Rane Madras Ltd, identifying their main strengths as brand image, wide product range, new product development, employee attitude, and production capacity. Weaknesses include asset productivity, technology absorption, new product lead times, reliance on declining products, and sourcing capabilities. Opportunities exist in exports, partnerships with TRW, product replacements, and domestic markets. Threats consist of shifts away from manual steering, cost pressures, currency fluctuations, commoditization of products, increased imports, and lack of new products.

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    of 2

    SWOT ANALYSIS OF RML:

    STRENGTHS:-

    1. Brand image of Rane ( Madras ) Ltd.,


    2. Wide range of products
    3. New product designs and testing
    4. Employee attitude
    5. Capacity and capability to handle volumes

    WEAKNESS:-

    1. Asset productivity.
    2. Inadequate absorption of technologies know-how from TRW.
    3. Lead time for new product development
    4. Dependency on declining products (manual steering gear)
    5. Process robustness
    6. Sourcing capability

    OPPORTUNITIES:-

    1. Exports
    2. TRW-US/Europe
    3. Replacement
    4. Domestic
     3 wheeler – M & M / Tata cub
     Hydrostatic gear
     Sonaika

    THREATS:-
    1. Shift from manual to power steering gears
    2. Cost pressure from market / customers
    3. Rupee appreciation
    4. Ball joints becoming a commodity
    5. Import of ball joint assembly due to duty reduction
    6. Lack of new product portfolio

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