Di

git
alMar
ket
ing:
TheFut
urebel
ongst
otheNew!
!

Digitalmar ket i
ngasdef ined,i st heuseofdi git
al/onl i
ne/I nternetplat formf oradv er
tisingan
organi sation'spr oduct /ser vice.
Target ingt hecust omer swher et heycanbet raced:soci almedi a, onli
newebsi tes, Googl epages,
YouTube, etci st hepr imar yscopeofdi git
almar keti
ng.
Apar tfrom soci al medi aot herbr achesassoci atedwi thdigitalmar ketingar e
-Pay-Per -Click( PPC) :amet hodofdr i
vingt r
af fi
ctoy ourwebsi t
ebypay ingapubl isherev eryt ime
youradi scl icked.Oneoft hemostcommont y pesofPPCi sGoogl eAdWor ds.
-NativeAdv ertising:adv er t
isement st hatar epr imar i
lycont ent -
ledandf eaturedonapl atform
alongsi deot her, non- pai dcont ent.BuzzFeed- sponsor edpost sar eagoodexampl e.
-Mar keting Aut omat ion:sof t
war et hatser v est o aut omat ey ourbasi cmar keting oper ations.
Mar ket i
ngdepar tment scanaut omat erepetiti
v etaskst heywoul dot herwi sedomanual l
y,suchas:
Emai l
newsl etter s.
Social medi apostschedul i
ng, etc.
-OnlinePR t hepr acticeofsecur ingear nedonl i
necov er agewi t
hdi git
alpubl ications,blogs,and
othercont ent -basedwebsi t
es.Di git
alChannel smaybepai dorf reebot hserv easani mpor tant
aspectt obecov ered,Thebr andi mageandi tspot enti
algr owt hi saff ectedbyt heirmar keting
tactics.
Asi tiswel lsaid: "Updat i
oni st heChangewest ri
vefor "
.
PerfectCompet i
tionr equi resomeuni quenessanddi gital market i
ngi sthenewway !
Benef itsofdi gital mar ketingcanbeuncount abl eforanor ganisation
From Lar gecust omerbaset oeasyr eacht ot hepot entialcust omer sdi gitalmar ket i
nghascome
alongway .
Itbeingapocketf ri
endl yandf l
exiblechannelcanbet appedbyanyor gani sati
onbei taMNCora
smal li ndust ry,Ent r
epr eneur shav ebeent hemostbenef it
edamongal lasameansofl ow
i
nv estmentst rategyt ost and-outi nthecr owd.
Wi t
hmor et hanabi l
li
onpeopl einpopul ati
on, anenor mouspr ospectf orgr owthandev olutionf or
DigitalMar ket i
ngi sev i
denther e.
Digitalmar ket i
nghascr eatedt hewor ldasa" globalv il
lage"br eakingt hebar riersoft rav eli
ng,
connect i
onsandcul tur alinfluences.
Tradi t
ionalmar ket ingbei ngamor eef f
ect i
veasst atedbyneur oscience, isacapi talbenef i
tt ot he
organi sation, Accor dingt oar epor t,

Directmai lrequires21% l esscogniti

veeffortt oprocesst handigi
talmedi a(5.
15v s.6.37)
,
suggest i
ngt hati tisbotheasiertounderst
andandmor ememor abl
e.Post -
exposurememor y
testsv alidated whatt hecogniti
veload t
estr ev eal
ed aboutdi r
ectmai l’
smemor yencodi ng
capabi l
i
ties.
ACoi nhast wo( 2)sideswher ebothmarketingpossesst heirownbenef i
tcurtai
lsthel osses
alongi t
.
Bot harei mpor t
antt woanor gani
sat
iononecant apawi derworldont heotherhandonehasa
l
ongt i
meef fect.
TheChoi ceofchoosi ngther i
ghtchannelfort her i
ghtpr oductandt herightaudienceist he
strategi
cpl an.
ItistheDemandoft imeforupgradi
ngandstillbeingconnect edtotheroot
s.
DigitalMar ketingt henewerabackedbyt hetraditi
onalrootscanbecomet hesuccessMant rafor
thewhol eeconomy .

©Bhav
naVy
as