PREFACE

On the job training in marketing influnces among student’s senses of critical analysis of the real
managerial situations to them are exposed. This gives them an opportunity to apply their
conceptual, theoretical and imaginative skills, knowledges or ideas to real life situations and
evaluate the results thereof.

The concept of summer training which is there in curriculum of Business Management Schools,
serves two important purposes. Firstly, it gives the student the fair amount of insight of the
problem faced by them. Secondly, this type of project helps business management students to get
a first-hand experience of the actual working conditions which otherwise is possible only when
students are doing the job.

As a part of MBA program, students have to pursue a project duly approved by the Faculty of
Concerned area. I had the privilege of undertaking the project on “Improvement of Market
Share in Car Loans vis-à-vis competitors products: Special reference on High Value
Vehicles”.

This report is account of what I learnt and experienced during my training and I have tried to
complete this report with as much perfection as possible.

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 EXECUTIVE SUMMARY

In the growing global competition, the productivity of any business concern depends upon the behavioral
aspects of consumers. This topic deals with the “Improvement of Market Share in Car Loans vis-
à-vis competitors products: Special reference on High Value Vehicles”. This project report
contains 5 different chapters. The report begins with the introduction to overall profile of the topic
assigned by the mentor. This report also includes overall theory of marketing and Car Loans.

The second chapter is the introduction to the STATE BANK OF INDIA which gives a detailed
idea about its overview, history, competitors, different products, awards & recognition.

The third chapter is an introduction to Car Loans which includes meaning, scopes, benefits, strategies,
types, steps to improve car loans, limitations and it’s processes which gives brief idea regarding Car
Loans in State Bank of India (Exhibition Road branch), Patna, where the project is undertaken.

The fourth chapter gives detailed information regarding research methodology adopted in preparing this
report. It covers the same procedure, types of data used and the data collection method. This chapter
provides comprehensive coverage of forecasting concepts and techniques which shows the analysis of
data through tabulation, computation and graphical representation of data collected from survey. This
chapter also deals with the findings, suggestions & conclusion part which is very much important after
analysis is made. As we know that only analysis and conclusion is not the end of a research, so in the
fourth chapter the recommendation part is covered which are made after a depth study of the analysis
part of thesis.

In the fifth chapter annexure is given which includes the questionnaire which was asked from merchants /
employees / customers of SBI Patna.

At last Bibliography is given which shows the list of sites as well as books from where the
relevant information was collected during the project preparation.

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In each of the five chapters as described above, every chapter has been scheduled in a manner so as to
enable the reader to appreciate the content easily. The report is supported by figures and data wherever
necessary with a view to assist the reader in developing a clear cut understanding of the topic.

I hope this report will be extremely useful for those it is meant. Constructive and healthy suggestions
for improvements of the report will be gratefully appreciated.

ADITI SHANKAR

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 CONTENT
Pg. No
Chapter 1
Nature of the project
Marketing

Chapter 2 INTRODUCTION
a) Overview of STATE BANK OF INDIA
b) History
c) Competitors
d) Different products of SBI
e) Awards & Recognitions

Chapter 3 COMPANY’s PROFILE

a) Introduction of Car Loans
b) Scope of Car Loans
c) Benefits from Car Loans
d) Strategies of Car Loans
e) Different products of Loans
f) Steps to improve Car Loans
g) Limitations
h) Different processes of Car Loans

Chapter 4 Research Methodology

Chapter 5 Data Interpretation and Analysis of the Performance

Chapter 6 Findings of the study

Chapter 7 Conclusion
Suggestion and recommendation
Bibliography
Annexure