ALMANAC: 2007

TransFair USA
Contents
Coffee
Imports of Fair Trade Certified™ Coffee into the U.S., 1998-2007 (table) 3
Imports of Fair Trade Certified™ Coffee into the U.S., 1998-2007 (graph) 4
Imports of Fair Trade Certified™ Coffee into the U.S. by Country of Origin, in pounds, 2002-2007 5
Percent of Fair Trade Certified™ Coffee into the U.S. by Country of Origin, in pounds, 2007 6
Top 5 Origins in 2007 by Volume, Imports of Fair Trade Certified™ Coffee into the U.S., in pounds, 2007 7
Estimated Additional Income Generated by Fair Trade Coffee in the U.S., 1998-2007 (table) 8
Estimated Additional Income Generated by Fair Trade Coffee in the U.S., 1998-2007 (graph) 9
Producers that Export Certified Green Coffee into the U.S. Market and World Market, by Region and Country, 2007 10
Estimated U.S. Fair Trade Coffee Retail Market Share, 2000 - 2007 11
Number of TransFair USA Coffee Licensees at the End of the Period, 1999-2007 (table) 12
Number of TransFair USA Coffee Licensees at the End of the Period, 1999-2007 (graph) 13
chart-11

TransFair USA

Over the past 3 years (2004 – 2007), the demand

for Fair Trade Certified™ coffee has remained
strong, growing at an average rate of 26 percent.
2006 saw unprecedented growth at the import
level (an increase of 20 million pounds, or nearly
50 percent). As these imports flowed through
to the consumer market in 2007, the robust
growth continued at the retail level while imports
remained strong. Demand for non-organic
Fair Trade coffee grew by 56 percent in 2007,
highlighting the growing consumer recognition of
Fair Trade Certified as a stand-alone label.

Coffee: Imports of Fair Trade Certified™

Coffee into the U.S.

Imports of Fair Trade Certified™ Coffee into the U.S., 1998-2007 (table)

Total Fair Trade Certified™ Imports Organic Fair Trade Certified™ Imports
Year Pounds Certified Pounds Certified Growth Rate Pounds Organic Growth Rate Percent
(Cumulative) Organic
1998 76,059 76,059 n/a 76,059 n/a 100%
1999 2,052,242 2,128,301 2598% 1,696,072 2130% 83%
2000 4,249,534 6,377,835 107% 3,370,211 99% 79%
2001 6,669,308 13,047,143 57% 5,224,435 55% 78%
2002 9,747,571 22,794,714 46% 7,939,812 52% 81%
2003 19,239,017 42,033,731 97% 16,050,873 102% 83%
2004 32,974,400 75,008,131 71% 22,349,395 39% 68%
2005 44,585,323 119,593,454 35% 25,967,653 16% 58%
2006 64,774,431 184,367,885 45% 50,398,223 94% 78%
2007 66,339,389 250,707,274 2% 43,954,107 -13% 66%
Total 250,707,274 177,026,840 71%

Note: 2007 includes a small volume that was not accounted for in 2006 figures.
Source: TransFair USA
page 3
chart-12

TransFair USA

Since 1998, over 250 million pounds of Fair Trade

Certified™ coffee have been imported into the U.S.
This translates to improved economic security,
social investment, and environmental stewardship
for producers around the world, and offers
consumers the opportunity to vote for sustainable
development with their dollars.

Demand for non-organic Fair Trade coffee grew

by 56 percent in 2007, highlighting the growing
consumer recognition of Fair Trade Certified as a
stand-alone label. As Fair Trade Certified coffee is
increasingly sold in mainstream retail markets, the
market has indicated an increased demand for Fair
Trade Certified conventional coffee.

Coffee: Imports of Fair Trade

Certified™ Coffee into the U.S.

Imports of Fair Trade Certified™ Coffee into the U.S., 1998-2007 (graph)
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Source: TransFair USA, FLO
page 4
 chart-13

TransFair USA

Coffee: Imports of Fair Trade Certified™

Coffee into the U.S. by Country of Origin
Imports of Fair Trade Certified™ Coffee into the U.S. by Country of Origin, in pounds, 2002-2007
Country 2003-2007 2003 2004 2005 2006 2007
Bolivia 5,699,955 404,783 526,476 901,600 2,101,020 1,766,116
Brazil 14,446,513 140,521 1,142,864 2,267,351 4,410,293 6,485,484
Colombia 12,886,718 967,136 2,238,611 2,985,584 3,354,984 3,340,403
Costa Rica 8,683,086 820,782 797,553 809,948 1,714,840 4,539,963
Dominican Republic 236,278 0 0 35,582 121,330 79,366
Ecuador 374,209 85,186 0 114,087 57,044 117,892
El Salvador 1,585,033 266,205 304,234 190,146 543,061 281,387
Guatemala 16,608,964 2,284,588 4,091,965 3,383,276 3,946,812 2,902,323
Haiti 127,100 37,000 14,100 0 38,000 38,000
Honduras 2,084,250 54,321 42,438 204,670 1,152,365 630,456
Mexico 31,882,036 4,102,084 5,656,529 6,500,291 7,906,981 7,716,151
Nicaragua 20,781,663 2,186,422 2,609,451 2,456,733 7,283,759 6,245,298
Peru 54,659,111 3,479,997 7,773,796 8,508,461 16,223,524 18,673,333
Latin America
Subtotal 170,054,955 14,829,025 25,198,017 28,357,729 48,854,013 52,816,171

Ethiopia 11,718,092 705,734 1,253,713 1,817,696 5,704,626 2,236,323

Kenya 182,211 0 0 0 45,900 136,311
Rwanda 733,971 0 219,714 64,286 410,288 39,683
Tanzania 723,761 39,683 39,683 114,551 82,011 447,833
Uganda 160,715 0 0 41,667 79,366 39,682
Africa Subtotal 13,518,749 745,417 1,513,110 2,038,200 6,322,190 2,899,832

East Timor 12,579,003 1,285,193 3,120,391 3,866,323 2,777,622 1,529,474

India 244,545 0 0 0 125,497 119,048
Indonesia 23,537,276 2,253,720 2,798,432 3,520,315 6,228,208 8,736,601
Laos 39,683 0 0 0 39,683 0
Papua New Guinea 1,286,747 125,662 198,149 376,986 387,536 198,414
Thailand 225,833 0 146,301 0 39,683 39,849
Asia Subtotal 37,913,086 3,664,575 6,263,273 7,763,624 9,598,227 10,623,387

TOTAL 227,912,560 19,239,017 32,974,400 38,159,553 64,774,430 66,339,389

Note: 2005 totals do not include Fair Trade Certified™ coffee imported through Europe.
Source: TransFair USA
page 5
chart-14

TransFair USA

Peruvian coffee, representing a thirty percent

share of Fair Trade Certified™ coffee imports and
the largest origin for Fair Trade Certified coffee
imported into the U.S. each year since 2004,
continued its strong growth pattern at a rate of 15
percent. The demand for Brazilian Fair Trade coffee
is now on par with Indonesia, Mexico and Nicaragua
as imports jumped over 47 percent in 2007.
Imports of Kenyan Fair Trade Certified coffee grew
more than three-fold in 2007, following the entry of
Kenyan coffee producers into the Fair Trade system
in 2006. Imports from Tanzania in 2007 quintupled
to nearly one-half million pounds. Together, these
sub-Saharan countries have created a niche for
themselves in the marketplace as imports have
risen more than 200 percent in the past two years.

Coffee: Percent of Fair Trade Certified™ Coffee

into the U.S. by Country of Origin, in pounds

Percent of Fair Trade Certified™ Coffee into the U.S. by Country of Origin, in pounds, 2007

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Source: TransFair USA
page 6
chart-15

TransFair USA

Peruvian coffee, representing a thirty percent

share of Fair Trade Certified™ coffee imports and
the largest origin for Fair Trade Certified coffee
imported into the U.S. each year since 2004,
continued its strong growth pattern at a rate of 15
percent. The coffee is mostly grown in the regions
of La Convención, Chiclayo, Castilla, and Rodriguez
de Mendoza.
The demand for Brazilian Fair Trade coffee is now
on par with Indonesia, Mexico and Nicaragua
as imports jumped over 47 percent in 2007,
capturing 10 percent of the Fair Trade green
coffee imports to the U.S.

Coffee: Top 5 Origins of

Fair Trade Certified™ Coffee

Top 5 Origins in 2007 by Volume, Imports of Fair Trade Certified™ Coffee into the U.S., in pounds, 2007

Country 2003-2007 2003 2004 2005 2006 2007

Peru 54,659,111 3,479,997 7,773,796 8,508,461 16,223,524 18,673,333
Indonesia 23,537,276 2,253,720 2,798,432 3,520,315 6,228,208 8,736,601
Mexico 31,882,036 4,102,084 5,656,529 6,500,291 7,906,981 7,716,151
Brazil 14,446,513 140,521 1,142,864 2,267,351 4,410,293 6,485,484
Nicaragua 20,781,663 2,186,422 2,609,451 2,456,733 7,283,759 6,245,298
Subtotal 145,306,599 12,162,744 19,981,072 23,253,151 42,052,765 47,856,867
TOTAL 221,486,789 19,239,017 32,974,400 38,159,553 64,774,430 66,339,389
Top 5 as a %
of Total 66% 63% 61% 61% 65% 72%

Source: TransFair USA

page 7
chart-16

TransFair USA

An estimated 110 million dollars has been paid to

farmers and their organizations by U.S. importers
for Fair Trade coffee purchases since 1998. In
addition to the increased economic benefit
and security to farmers, this has enabled farmer
organizations to take advantage of improved
supply chain positioning in a high “C” market, and
to invest in education, healthcare, technical and
environmental training, women’s programs, and
capacity building.

Coffee: Estimated Additional Income (AI)

to Farmers and Producer Organizations

Estimated Additional Income Generated by Fair Trade Coffee in the U.S., 1998-2007 (table)

Year Additional Cumulative Pounds Certi- Top Level Number of Average C Price ICO Price5
Income Additional In- fied Coops3 Countries4
Estimate1,2 come Estimate
1998 $44,000 $44,000 76,059 2 1 $1.30 $1.09
1999 $1,517,000 $1,561,000 2,052,242 21 10 $1.13 $0.86
2000 $3,104,000 $4,665,000 4,249,534 32 10 $0.90 $0.64
2001 $5,669,000 $10,334,000 6,669,380 30 11 $0.55 $0.46
2002 $8,090,000 $18,424,000 9,747,571 50 16 $0.53 $0.48
2003 $15,864,000 $34,288,000 19,239,017 61 17 $0.62 $0.52
2004 $26,212,000 $60,500,000 32,974,400 84 18 $0.76 $0.62
2005 $14,189,000 $74,689,000 44,585,323 87 19 $1.07 $0.83
2006 $16,971,000 $91,660,000 64,774,431 106 23 $1.08 $0.82
2007 $18,721,000 $110,381,000 66,339,389 122 23 $1.17 $0.90
Total 110,381,000 250,114,026 $0.90 $0.72
1
Estimated Additional Income is based on the farmgate price as reported by the ICO and on coffee trends determined by the “C” price. Estimate is weighted by the
volume of coffee imported by TransFair licensees and the price paid from each origin. Estimate is subject to change as additional data becomes available.
2
Estimated Additional Income 1998 – 2005 is calculated based on data sampling, surveys of Fair Trade Certified cooperative managers, and the Nybot “C” price.
3
Multiple cooperatives frequently work together to form one “Top Level Co-op”, also referred to as Second Grade or Third Grade Coops, depending on the
organizational structure. The number of Co-ops above reflects the total number of Co-ops that sold into the U.S. market with a unique FLO identification number.
4
For 1998-2005, the “Number of Countries” refers to the total number of countries that have participated in the Fair Trade system within the U.S. market; this does
not imply that all countries have supplied coffee in each period. 2006-2007 figures represent the number of countries supplying in the period.
5
The ICO price 2006-2007 is a estimated weighted average of the farmgate price for Arabica grade coffee by origin of Fair Trade imports. The ICO price 1998 –
2004 is the average of the ICO Composite price compiled monthly by ICO and is based on both Robusta and Arabica quality grade coffee.
Source: TransFair USA, International Coffee Organization (ICO), NYBOT (ICE as of 2007), Fair Trade Certified coopertive managers
page 8
chart-17

TransFair USA

Coffee: Estimated Additional Income (AI)

to Farmers and Producer Organizations

Estimated Additional Income Generated by Fair Trade Coffee in the U.S., 1998-2007 (graph)
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Source: TransFair USA, International Coffee Organization (ICO), NYBOT (ICE as of 2007), Fair Trade Certified coopertive managers
page 9
chart-18

TransFair USA

Coffee: FLO Certified Coffee

Producer Organizations

Producers that Export Certified Green Coffee into the U.S. Market and World Market, by Region and Country, 2007

Coops U.S. World Coops U.S. World Coops U.S. World

Latin America Africa Asia
Mexico 21 42 Ethiopia 3 4 Indonesia 3 4
Peru 21 34 Kenya 2 3 East Timor 1 1
Colombia 13 31 Tanzania 2 8 India 1 2
Guatemala 12 22 Rwanda 1 6 Papua New Guinea 1 4
Bolivia 11 20 Uganda 1 11 Thailand 1 1
Nicaragua 9 18 Cameroon 0 2 Laos - 1
Honduras 7 20 Congo Dem. Rep. 0 1 Asia Subtotal 7 13
Brazil 6 9 Ivory Coast 0 2
Costa Rica 2 6 Africa Subtotal 9 37
Dominican Republic 1 3 Total 122 270
Ecuador 1 1
El Salvador 1 6
Haiti 1 7
Venzeuela 0 1
Latin America 106 220
Subtotal
Source: TransFair USA, FLO
page 10
chart-19

TransFair USA

Coffee: Estimated U.S. Fair Trade Coffee

Retail Market Share

Estimated U.S. Fair Trade Coffee Retail Market Share, 2000 - 2007

Estimated Retail Value (Millions of U.S.$) Fair Trade Market Share4

Year Fair Trade Est. Retail Value of Specialty Coffee2 All Coffee3 Specialty Coffee All Coffee
Pounds Certified Fair Trade sales
(in Millions) (in Millions of $U.S.)1
2000 4.3 $48 $7,760 $21,600 0.60% 0.20%
2001 6.7 $75 $8,300 $20,100 0.90% 0.40%
2002 9.8 $110 $8,400 $20,300 1.30% 0.50%
2003 18.7 $208 $8,960 $21,500 2.30% 1.00%
2004 32.8 $369 $9,620 $22,000 3.80% 1.70%
2005 44.6 $499 $11,050 $22,000 4.30% 2.20%
2006 64.8 $730 $12,270 $22,000 5.90% 3.31%
20075 66.3 $837 $13,625 $22,000 6.10% 3.80%

1
Retail value based on sales of Fair Trade Certified coffee within the U.S. market.
2
Specialty coffee market: Assumes constant rate of growth 2005-2007.
3
Total Coffee market: Assumes constant rate of growth 2004-2007.
4
Increased Market Value relative to Pound Volumes reflects growth in revenue units as well as rising retail price.
5
Increased Market Value in 2007 relative to certified pound volumes reflects growth in revenue units as well as rising retail prices.
Sources: Specialty Coffee Association of America (SCAA), International Coffee Organization (ICO), TransFair USA
page 11
chart-20

TransFair USA

As demand for Fair Trade Certified™ coffee

continued to grow, the number of licensees
entering the system also grew steadily. In 2007, an
additional 24 licensees joined the Fair Trade system.
Consumers can now buy Fair Trade Certified coffee
at an estimated additional 3,000 retail outlets.

Coffee: Number of TransFair USA Coffee

Licensees at the End of the Period

Number of TransFair USA Coffee Licensees at the End of the Period, 1999-2007 (table)

Year Roasters Importers Total Additional % Growth

Licensees
1999 20 11 31
2000 62 13 75 44 142%
2001 85 14 99 24 32%
2002 154 14 168 69 70%
2003 240 29 269 101 60%
2004 333 39 372 103 38%
2005 358 59 417 45 12%
2006 395 68 463 46 11%
2007 402 85 487 24 5%

Source: TransFair USA

page 12
chart-21

TransFair USA

Coffee: Number of TransFair USA Coffee

Licensees at the End of the Period

Number of TransFair USA Coffee Licensees at the End of the Period, 1999-2007 (graph)

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page 13