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ADL - MATRIX
Strategy 2
(DOMINANT , • Should focus its strategies towards maintaining
its market share as well as its market position.
GROWTH)
STRATEGY 12 •With the exit point approaching, the ideal strategy here
(FAVORABLE , is to cut out expenses, start harvesting profits and
AGEING) develop a phased withdrawal plan.
2/13/2013 SM_ADL MATRIX_GROUP 7 9
Strategy 13 • Efforts should be directed towards improving the
(TENABLE , market position.
Embryonic) • Invest Very Selectively.
• Subsequently, many fields viz., LPG, lubricants, refinery and even oil
exploration and production were thrown open for private investment.
• BPCL’s change initiative started towards the end of 1996 with the help
of Arthur D. Little, Inc.(ADL).
• They have to safe there market position and also grow there market
share.
•The data generated by many point solutions got consolidated at the regional
offices and then, again, at the central office.
•All this exercise of data gathering, capture and consolidation was unwieldy
and time-consuming.
•After a detailed study, their team concluded the need for replacing the
existing batch process with ERP system (SAP/ R3 software was chosen).
• Future initiatives such as its Petro card debit cards can leverage
on the IT infrastructure.