Data “Repurchase intention”

Variable description:
• “Web”: The e-commerce website that participants made purchases
• “Gender”: Gender of participants (1 = Male; 2 = Female)
• “Age”: Age range of participants (1 = under 25; 2 = 25 – 30; 3 = above 30)
• “PFreq”: Purchase frequency of participants (1 = once per month; 2 = twice per
month; 3 = three times per month; 4 = four times or above per month)
• “Income”: Monthly income of participants (1 = under VND 5 million; 2 =
VND 5 million - VND 10 million; 3 = above VND 10 million)
• “Education”: Education level of participants (1 = high school; 2 = college; 3 =
university or higher)
• “RP”: Repurchase intention (Likert 7-point: 1= totally disagree & 7 = totally
agree).
• “TRU”: Trust in online shopping (1 = low trust, 2 = medium trust, 3 = high
trust)
• “WOM” Word of mouth (Likert 7-point: 1= totally disagree & 7 = totally
agree).
• “IQ”: Information quality of retailing website (Likert 7-point: 1= totally
disagree & 7 = totally agree).
Questions: Analysing the data and interpret the results to meet the following
manager’s information needs:
1. The manager wishes to know which retailing website consumers make
purchase most frequently and least frequently.
2. In order to employ STP (segmenting – targeting – positioning), the manager
wishes to know demographic characteristics of the e-shopper in details.
3. The manager wishes to identify basic statistical figures of WOM, IQ and RP
including mean, median, mode, range, standard deviation, skewness and
kurtosis.
4. The manager wishes to know how trust varies due to different level of age,
purchase frequency and income.
5. The manager think that WOM may influence heavily on consumer in online
purchase, the manager wishes to test the hypothesis stating that mean of WOM
in the population exceeds 5.
6. The managers think that male and female consumer may not similar in
evaluating quality of provided information and repurchase intention. Thus, the
manager wishes to check whether repurchase intention and perceived
information quality are statistically different or not across gender.