B.

Pharma
End Term Examination
June
Pharmaceutical Industrial Management ( PY 6102)
Time: 03 hours Total Marks:40

Note: Attempt all questions

1. Multiple choice questions. 5

i. Name the various functions performed by the Administrative Management ?

ii. The wholesaler acts as a intermediate between the........and............

iii. Demand of the goods is............with the fall in price of goods.

iv. Financial statement include both the..............and.............

v. Full form of GAAP is.......................

2. What is demand curve? Why does demand curve slope downward? Explain in detail 7
the different types of demand curve.
OR
Define the term ' Import'. Write in brief the procedure to followed to import the goods ?

3. Define the term 'Advertising'? Discuss the different parts of advertisement. Write the 7
essential features of good advertisement.
OR
Define the term ‘Planning’. Discuss the silent features of planning. Describe the various
steps involved in planning ?

4. Define the term inventory control? Write the different techniques which are used to 3+4
control the inventories. Describe in detail about economic order quantity (EOQ) of
inventory control
OR
Define the term ‘Pharmaceutical Marketing’ ? Name the various functions. Explain any
three function in detail ?

5. What is ‘Recruitment’? What are the different methods of recruitment of Pharmacist. 7

Write the various steps involved in the selection of a person as a Pharmacist?
OR
What is ‘Balance Sheet’? Detail the various items which are included in the balance sheet?

6. Enumerate the principal channel of distribution of goods from producer to consumer. 3+4
Describe in detail various types of middlemen?
OR
What is ‘Bill of Exchange’? Write its main characteristics. How it differ from ‘Promissory Notes’ ?