- Romantic

- Instills confidence
- Style, attraction
- Attention
- Status

Confident young adult attracting opposite sex

Instilling confidence and attracting (or getting attention from) the opposite sex

Defining status in crowd

https://www.streetdirectory.com/travel_guide/42733/cosmetics/why_people_wear_perfumes_and
_other_fragrances.html

https://www.scentbird.com/blog/psychology-perfumes/

In 2004, Linda Buck and Richard Axel were awarded the Nobel Prize in Physiology on the account of
their revolutionary study on the sense of smell. Their research is filled with complex medical terms,
but the bottom line is they have the scientific evidence that perfume can stimulate the conscious mind,
stabilize and modify the emotional state.

 Pheromones are scent triggered hormones which stimulate sexual appetite. Logically this
hormone plays an important role in human sexuality and desire.
 women are instantly drawn to the scent, whereas men are instantly drawn to its image.
 perfume factor that triggers that buying impulse in women is the emotional reaction to
the scent. Perfumes have time travelling propensities, evoking either some past pleasant
memories or prompting a future vision of the wearer of the perfume. Usually, women who
embark on travel daydreaming adventure when buying perfumes will typically envision
themselves as the new self-improved version in the future.
 factor that dictates that feeling of falling head over heels for a perfume is the image of the
perfume. The whole package is important here: the bottle, its creative design, the perfume ad
and the celebrity associated with that particular perfume.
 your love for that one perfume is triggered by the ingredients. The scientists are still trying to
figure out whether we fall for the olfactory amalgam of ingredients, or for a single ingredient
that somehow finds its way to our heart and brain.
 According to Psychology of Perfume, we unconsciously prefer fragrances that are similar to
our biological signature smells
 Lastly, and maybe even the biggest reason we wear fragrances, is to show off our
individuality. With so many fragrances to choose from out there a person can truly be original
in what they decide to fragrance themselves with.
 The ability of a fragrance to make us feel like desired beings, connect us with memories, help
us to escape and help us show individuality is phenomenal. This boost of positivity in our
everyday life increases vitality, improves our drive to accomplish, and increases resistance to
failure.
Willingness to pay premium for better results

High loyalty – another brand may not suit

SMALLER PACK SIZES TO DRIVE DEMAND AMONGST YOUNG ASPIRATIONAL

CONSUMERS – EUROMONITOR

The desire to experiment with different beauty and personal care products is growing in India,
especially amongst young consumers. The need for variety and choice is one of the primary factors
driving this trend.

PREMIUM COLOUR COSMETICS EXHIBITS LARGE GROWTH POTENTIAL

With daily make-up regimes becoming more prevalent, premium colour cosmetics will be a key
category driver in the future. With growing disposable income, young women are increasing their
discretionary spending, which is causing the transition from mass and masstige to premium colour
cosmetic brands

MULTINATIONAL PLAYERS SUSTAIN LEADERSHIP POSITION DESPITE COMPETITION

FROM NICHE BRANDS

In 2018, multinational players such as Unilever Group, Colgate-Palmolive, Procter & Gamble and
L’Oréal Groupe maintained their leadership positions in the Indian beauty and personal care market.
Along with other top players, these companies are focusing on improving their distribution channels,
both store based and non-store based, to cater to larger audiences.
PREMIUMISATION THROUGH COLLABORATION AND CURATION TO ENHANCE
BRAND IMAGE

There were many new launches in 2018, with some companies focussing on enhancing their
ingredients mix and adding value whilst others focussed on improving brand perception and
positioning through collaborations with famous personalities. The latter has strengthened in India with
beauty brands partnered with fashion designers and Bollywood celebrities.

INTERNET RETAILING SERVES AS A PLATFORM FOR NICHE PLAYERS SEEKING TO

EXPAND CONSUMER REACH

As internet retailing continues to build its prominence in the country, sales of beauty and personal
care products through this distribution channel are projected to grow further during the forecast
period. Domestic and international manufacturers, online grocery stores, e-commerce players as well
as online beauty specialist stores are using this channel alike to provide beauty and personal care
products.

With women participating in nationalist movements, to being pushed into the domestic
household space, to their resurgence as super-women today, women in our country have
seen it all.

While on one hand, India has seen an increased percentage of literacy among women, and
women are now entering professional fields, the practices of female infanticide, poor health
conditions and lack of education still persisting still continue. Even the patriarchal ideology
of the home being a woman’s ‘real domain’ and marriage being her ultimate destiny hasn’t
changed much. The matrimonial advertisements, demanding girls of the same caste, with
fair skin and slim figure, or the much criticised fair and lovely ads, are indicators of the slow
changing social mores. If one looks at the status of women then and now, one has to look at
two sides of the coin; one side which is promising, and one side which is bleak.