MARKETING COMES ALIVE:

BLUEPRINT FOR A CHANGE

STARTEGIES FOR DEALING WITH DOWNTURN, MUMBAI

FEBRUARY 28, 2009.

Event Partners
THERE ARE SOME WHO BELIEVE THAT WE MUST
TURN THE CLOCK BACK ON THIS NEW
WORLD.THAT THE ONLY CHANCE TO MAINTAIN
OUR LIVING STANDARDS IS TO BUILD A FORT
AROUND US.
NOT ONLY IS IT IMPOSSIBLE TO TURN BACK THE
TIDE OF GLOBALISATION, BUT EFFORTS TO DO
SO CAN MAKE US WORSE OFF.
RATHER THAN FEAR THE FUTURE, FACE IT!!

- BARACK OBAMA.
 SEMINAR BLUEPRINT
Program Name: SLUMPSTAR MILLIONAIRE –
STRATEGISE THE
RECESSION
Overview: The global economy has already moved into recession.
Reading business dailies has become akin to watching horror
movies. Predictions about job losses and credit crunch make
one nervous about the near future. Much of the problems are
happening in the financial sectors but analysts are predicting
that consumer markets are going to face the music in the
near future. For the past one decade, Indian marketers were
facing a vibrant consumer markets which was heavily
supported by an aggressive credit market. Banks were luring
consumers with loans and prompting them to buy as if the
world ends with in one year. The euphoria is slowly dying
down and the credit crunch is going to take a toll on the
consumer market also.

Target Audience: There are 2 main groups suited to this workshop.

1. The Controllers, whose actions and decisions impact the

institution
2. The Consumers, whose actions determine the impact on
the institution.
The Seminar is tailored for many industries. See our website
for more details.

Venue & Time: February 28, 2009 – 11 am onwards

Shanmukhanda Hall, Matunga (E), Mumbai 400019.

Expert Panel: Vinod Mehta, Editor in Chief, Outlook.

Swaminathan Aiyer, Noted Columnist, The Economic
Times
Rohit Saran, Editor, Business Today Magazine
Narayanan Murthy, Chief mentor, Infosys
Amit Mitra, Secretary General, FICCI
Philip Kotler
Guest of Honour: Shri Prem Chand Gupta, Corporate Affairs Minister.

Materials: Every participant gets

Budget Plan: Poster making

Feedback Form:

PLEASE TELL US WHAT YOU THINK

Thank you for taking part in our information session. It is important for us
to know what you found useful about the program. Knowing a little about
you helps us to see if we are reaching a diverse group of professionals:

1. Personal Details:

Name: (Mr./Mrs./Ms.)
________________________________________________________

Date of Birth (DD/MM/YYYY):____________________

City: _______________________

State: _______________________

Contact Details:
(To inform you about any forthcoming event)

Email Id: ______________________________

Contact No: ____________________________

2. Which industry does your business idea cater to?

Information Technology/Technology Enabled – Both products and

services
Outsourcing – Business Process/Knowledge Process
Telecom
Healthcare
 Media and Entertainment
Internet
Manufacturing
Other
If other, please specify
.

3. What did you like the most about the seminar?

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4. What did you like the least about the seminar?

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5. How did you hear about the seminar?

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Other  please specify: ___________________

6. How would you rate the seminar on a scale of 10?

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Thank you for taking time out to complete this form.