Ingenious

Your
Partner in
Capital
Markets

Pre-IPO
Advisory

www.ingenioushaus.com
 Why IPO? 10 Steps to
Going public is a significant milestone in a
corporate life cycle, and a dream come true for
IPO Readiness
every entrepreneur.

The prospects of enhanced capital structure and

improved brand equity are attractive for many
business owners who aspire to take the leap of 1.
faith to grow their business to the next level.
2.
To determine the best course for your company,
early preparation allows you to stay ahead of the
curve. All stages of the pre-IPO preparation 3.
process are critical in order to achieve the success
that your business deserves. 4.
The IPO journey is a new and exciting chapter for
every aspiring organization. Hence, it is of utmost 5.
importance to get the IPO lifecycle right.
6.
Strengthen the board of directors &
management team.
Finetune business model and
restructuring of business units.
Prepare IFRS compliant and audited
financial statements.
Due diligence of material contracts
and agreements.
Focus on corporate governance and
set up an independent board of
directors and working committees.
Evaluate the risk factors that affect

Pros and cons shareholder value and sustainability of

the company.

of going public 7. Review capability to maintain

There are advantages and disadvantages of going
public. Hence, a company should make thorough
consideration and get the right advisors to avoid
pitfalls and increased chances of success.
Advantages of going public
consistent financial performance.
8. Set up investor relations function.
9. Enhance procedures, policies and
controls to fulfill regulatory rules and
standards.
10. Adhere to interim reporting schedules
to meet ongoing compliance and
standards.

• Raise capital
• Improve access to capital market
• Increase liquidity & exit for shareholders
• Facilitate acquisitions with shares and cash
• Create visibility, credibility and transparency to
business partners and public
• Incentivize employees, attract and retain new
talents

Disadvantages of going public

• Listing expenses and compliance costs to

comply with listing rules and regulations
• Increased regulatory oversight and reporting
requirements
• Greater exposure to public scrutiny
• Dilution/loss of management control
• Potential hostile takeovers

© Ingenious Haus Group Ltd. All rights reserved. Corporate Finance | Pre-IPO Advisory Services
 How we can help Sponsor

Financial
At Ingenious, we advice clients who intend to go Broker Advisers
public from scratch, i.e. conceptual, pre-IPO
restructuring, strategic planning, game plan,
appointment of IPO advisers and project team,
IPO
project management, pre & post IPO fund raising,
road shows, exit for stakeholders, etc.
Legal
Adviser Team Reporting
Accountants

We focus on client's interest and objectives at all

times to ensure a successful IPO. Registrar & Public
Secretary Relations
Pre-listing Review
We will give professional advisory services to
assist your company include getting the right
timing to enter the market to optimize the best
benefits you can reap. The key issues we help
deal with include:
IPO Process
• Equity story and track record PHASE 1 Planning
• Corporate restructuring
• Management development & training Structuring, IPO team
• Corporate governance & internal controls
• Financial reporting
• Risk assessment
PHASE 2 Due Diligence
Listing Preparation Financial, legal & commercial due diligence

During the IPO process, there are a number of

complex listing requirements and regulations
that your company need to deal with. We will PHASE 3 Research
introduce professional parties and act as a
coordinator to manage the overall IPO process Prepare research note
on your behalf to ensure deadlines are met. The
key issues we help deal with include:

• Formation of IPO-dedicated working group PHASE 4 Drafting

• Appointment of professional parties
• Due diligence Admission Document
• Introduction of strategic investor
• Market conditions and investor appetite
assessment
PHASE 5 Marketing
Post Listing Support
Marketing road show commences
The challenges do not end after a successful IPO.
Your company will be under strict public scrutiny.
Effective and ongoing communication channels
with regulators, investors and media are critical. PHASE 6 Placing Agreement
The key issues we help deal with include:
Pricing & Share Placing
• Advice on various ongoing post-listing
compliance
• Financial and regulatory reporting
• Risk management PHASE 7 Admission
• Investor relationship management
• Enhancement of corporate governance IPO & start trading
• Market strategy

© Ingenious Haus Group Ltd. All rights reserved. Corporate Finance | Pre-IPO Advisory Services
For more information about our Pre-IPO Advisory services, please contact:

William Du Stanley Chong Philip Cheung

william@ingenioushaus.com stanley@ingenioushaus.com philip.cheung@ingenioushaus.com

Ingenious Haus Group

Ingenious Haus Group is a boutique financial services

firm, supporting entrepreneurs, business owners and
families since 2004. We empower entrepreneurs with
the right corporate strategies and smart capital in
growing their business to accelerate growth, create
value and maximize wealth for all stakeholders.

Our Approach:

Deal
Structuring

Investor Fund Raising

Relations & Road Show

Our Services:

Corporate Finance
• Initial Public Offering
• Mergers & Acquisitions
• Fund Raising

Private Equity
• Fund Management
• Special Purpose Vehicle
• Exit Strategies

Asset & Wealth Management

• Family Office Management
• Family Business Advisory
• Succession Planning

Ingenious Haus Group Ltd Disclaimer

B-7-18, Level 7, Block B, Oasis Square
No.2, Jalan PJU1A/7A, Ara Damansara
Petaling Jaya, 47301 Selangor
Malaysia
www.ingenioushaus.com
Ingenious Haus Group shall not accept any responsibility for
any loss or damage arising from the use of the information
within this service brochure. Materials in the service brochure
are distributed without responsibility on the part of Ingenious
Haus Group for the loss occasioned by any person acting or
refraining from acting as a result of any view expressed
therein.