Cheryl Marie Alimba Grade 11 – ABM

McDonald’s Key to Success

There are so many fast food chains and restaurants across the world. One of these is the world’s largest
restaurant chain by revenue, McDonald’s. It is an American fast food company that was founded in 1940 operated
by Richard and Maurice MacDonald in San Bernardino, California, USA. McDonald’s is known for its
hamburgers, cheeseburgers and fries but they also serve chicken products, breakfast items, desserts, beverages
like soft drinks, milkshakes and many more. Let me ask you a question, are you wondering about the strategies
or techniques that they are doing or using to give us a good service?
The first strategy is the advertising strategy. McDonald’s for decades has maintained doing an extensive
advertising campaign. They used different media to show us what they got. For example in televisions showing
how delicious their product is, the same in the radio but you will just listen. Another is using printed
advertisements. You can see their advertisements in the newspaper, billboards and signage. Also being a sponsor
to the sporting events ranging from Little League to FIFA World Cup and Olympic Games is a big help.
McDonald’s has also used 23 different slogans in United States advertising not including the different slogans
from different countries and regions. Another strategy is the growth strategy where they introduced it in March
2017, entitled Velocity Growth Plan because according to them they’re moving fast in a clearly defined direction.
For McDonald’s, the most meaningful way to grow the business and create value for all stakeholders is by serving
more customers more often. That’s why they were focused on giving their customers what they really want, for
example is serving quickly their hot or cold and delicious food that meets their customers rising expectations.
They have their key pillars on their growth strategy. The first one is retain. It is the retaining of their customers,
fortifying and extending their areas of strength with focuses on breakfast and family occasions. The second one
is the regain. It is the regaining of their customers that they had lost by improving the taste and quality of their
food, enhancing their convenience and offering strong value. The last one is the convert. It is the converting casual
customers to more committed customers with coffee and snacks. They have also identified their three accelerators,
which their purpose is to drive growth on the top of everything that they are doing. The first accelerator is the
digital. It is the re-shaping their interactions with the customer, whether they dine in, take out, drive thru of order
delivery. Next is the delivery. It is bringing the McDonald’s experience wherever you are, in your homes, dorms,
workplaces and beyond. Last is the experience of the future in the U.S. Elevating the customer experience in the
restaurants through technology and the restaurant teams who bring it to life.
McDonald’s is truly a very successful restaurant chain. I can see their progress locally and internationally.
Many customers are going back and forth to the restaurant because of their good tasting foods and good ambiance.
I recommend you to come and order anything you want in the nearest McDonald’s restaurant chain in your place
because I know you won’t regret it.