Big Bazaar

Parent Company Future Group

Category Retail

Sector Lifestyle and retail

Tagline/ Slogan Is se sasta aur accha kahi nahi!

USP Affordable lifestyle

STP

Segment Price sensitive group

Target Group Upper middle class and lower middle class

Positioning Family favourite retail store

SWOT Analysis

1. Affordability for middle class

2. Quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence in local market

5. Attractive promotional offers

6. Large no. SKU provided to consumer

7. Good branding and advertising by also roping in celebrity brand

Strength ambassadors

1. Not known globally and restricted to the Indian market only

2.No different game plan according to divergent people, their
Weakness lifestyles, their tastes and budgets in India

1. To expand globally by tie-ups

Opportunity
2. Entering into high premium segment
 3.Opportunity to expand into financial services catering to huge
segment

4. Increased rural penetration

1.Competitors global presence

2. Future bazaar under debt can cause financial problems
3.Low priced brand perceived to be of low quality in Indian consumer
Threats minds

Competition

1. Reliance retail
2. Lifestyle Retail
3.Aditya Birla More

Competitors 4. Shoppers stops