We want to provide a complete body experience, so that when a woman spends an hour

on herself ( taking bath - using bodywash, after bath - applying body lotion, and
when she gets ready - using body mist), she gets relaxed and feels calm. She is now
ready to take on the world.

Even if she comes home from a tiring day, after the complete palmolive rejuvenating
experience, she is tension free and now is able to think clearly.

Our Idea : We want to provide a complete premium bathing experience, and launch a
new product line with exotic and exclusive fragrances of body wash, body lotion and
body mist which provides our consumer with a rejuvenating , sensual multi sensory
experience.

Packaging - Pastel Colours , Premium and differentiated look and feel ( So that a
consumer is able to identify a palmolive bottle, even from a distance of 5 feet)
Bottle Design needs to be different and something from the ordinary day to day life
objects a woman uses, and that object has been converted to a design, so that the
recognition increases.

Remaining :

Objective: To be taken from case

Big Idea: Shorten the idea written

Discriminator : To be enhanced

Segmentation ( Optional)
Insight -3/4 more points needed and existing points need to be shortened

Benefits provided: Clease body, rejuvenate mind, freshen up, long lasting fragnance
- usp, and premium body care experience

Offering : Fragrances - 3

Communication ---- How are we providing value to our consumers.

How are we different from our competitors (Think)

Industry Trends: ( Could be optional)

Impact: