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Maruti Alto Sales Strategy
Maruti Alto Sales Strategy
Best Price for your car, transparent evaluation Best deals on new cars Exchange bonus
of Rs.5000
Low EMI
Clean Documentation
One of the most interesting one is the pan India campaign - Mera Sapna Meri Maruti - targeting
rural markets and panchayat functionaries.
We have a strong brand value there and vast chunk of prospective car buyers prefer Maruti
products.
While the employee referral scheme called 'Lalkaar, 'Wheels of India' scheme for state
government employees, 'First Class Offer' for railway employees, vendors scheme 'Hum Sath-
Sath Hai' and 'Power Deal' for NTPC employees have also been successful in generating
incremental sales in the past.