FINDINGS

RETAILER RESEARCH

Retailer research deals with retailer and their problems and solution to the problem .In this I came

to know about the retailers need and expectation levels regarding product and ascertainable level

of satisfaction.

PRODUCT RESEARCH

Under the product research I came to know about the modification which retailers wants as to the

quality , packing , shape , color and quantity etc of their favorite brands

PRICE RESEARCH

This includes interest of the cosumers to pay for the product, how much a person can spend on

his/her favorite brand of the personal care product . In this I have tried to find out retailers price

expectations and reactions.

ADVERTISING RESEARCH

Under this I have concluded that whether the advertising appeals the retailers or not. This also

includes evaluating and selecting the proper media mix and measuring advertising effectiveness.
ITC is one of India's foremost private sector companies with a market capitalization
of nearly US $ 18 billion and a turnover of over US $ 5.1 Billion. ITC is rated
among
theW o r l d ' s B e s t B i g C o m p a n i e s , A s i a ' s ' F e b . 5 0 ' a n d t h e W o r l d ' s M
o s t R e p u t a b l e Companies by Forbes magazine, among India's Most Respected Companies
by BusinessWorld and among India's Most Valuable Companies by Business Today. ITC also
ranksamong India's top 10 `Most Valuable (Company) Brands', in a study conducted by
BrandFinance and published by the Economic Times.ITC has a diversified presence in
Cigarettes, Hotels, Paperboards & Specialty Papers,Packaging, Agri-Business,
Packaged Foods & Confectionery, Information Technology,Branded Apparel,
Personal Care
, Stationery, Safety Matches and other FMCG products.While ITC is an outstanding market
leader in its traditional businesses of Cigarettes,Hotels, Paperboards, Packaging and
Agri-Exports, it is rapidly gaining market share evenin its nascent businesses of Packaged Foods
& Confectionery, Branded Apparel, PersonalCare and Stationery.As one of India's most valuable
and respected corporations, ITC is widely perceived to bededicatedly nation-oriented. Chairman
Y C Deveshwar calls this source of inspiration "
acommitment beyond the market
". In his own words: "
ITC believes that its aspiration toc r e a t e e n d u r i n g v a l u e f o r t h e n a t i o n p r o v i d e s
t h e m o t i v e f o r c e t o s u s t a i n g r o w i n g shareholder value
. I T C p r a c t i c e s t h i s p h i l o s o p h y b y N o t o n l y d r i v i n g e a c h o f i t s busi
nesses towards international competitiveness but by also consciously contributing
toe n h a n c i n g t h e c o m p e t i t i v e n e s s o f t h e l a r g e r v a l u e c h a i n o f w h i c h
i t i s a p a r t . " ITC's diversified status originates from its corporate strategy aimed at
creating multipledrivers of growth anchored on its time-tested core competencies: unmatched
distributionr e a c h , s u p e r i o r b r a n d -
building capabilities, effective supply chain management andacknowledge
d service skills in hotelier. Over time, the strategic forays into new8

businesses are expected to garner a significant share of these emerging high-

growthmarkets in India.ITC's Agri-Business is one of India's largest exp