VOLUME 9 / ISSUE 2 SUMMER 2010

Ten Under Ten

AFFOR DAB LE
P R O D U C T S T H AT B U I L D
B U S I N E S S P. 1 2

N AT I O N A L
SCRAPBOOKING
M O N T H : fall in love
all over again P. 2

S T U D I O J ™: reinvent
your business O N E mouse
click at a time P. 1 6
 MESSAGE FROM THE HEART

CONTENTS
OUR MISSION:
We show you how to celebrate relationships
pg. 2 pg. 4
through the art of scrapbooking and
stamping. Faster. Simpler. Easier.®

If you’re like me, perhaps you’ve experienced “egg days,” a time of exuberance on a shoestring,
of unlimited optimism and ideas on a very limited budget. I call those days my “egg days” because in the pg. 16
early months of growing my business, my family literally lived off omelets, quiches, and sandwiches
made from the eggs we gathered from a generous neighbor’s hens. What we lacked in grocery budget,
however, was made up for in joyful times together and great innovations and creativity in developing my
business. Those “egg days” are among my fondest memories. pg. 12
Similarly, we know that many of you and your customers are more budget-conscious today than ever,
but that hasn’t hampered your creativity, fun activities, or plans to preserve those memories in your
F EAT U R ES
scrapbooks. So whether you’re experiencing “egg days” or not, Close To My Heart has incredible
inspiration and value that will satisfy your creative cravings while leaving your wallet well-fed. You could 2 National Scrapbooking Month
say our goal is Faster, Simpler, Easier, More Affordable! Behind the scenes of kit creations.
In this issue of KeyNotes®, our “Ten Under Ten” article introduces you to ten Consultant-selected favorite
4 Lovin’ Studio J™
products about $10 each—perfect for every customer no matter their budget. You’ll also want to browse our Showing off your Studio J™ layouts.
“Closer Look” feature to meet a few of the star products of our Summer Idea Book lineup.
Finally—and I’m so excited about this—check out our exclusive new National Scrapbooking Month 12 Ten Under Ten
promotion. The Miracle kit produces four beautiful scrapbook pages that are so elegant you’ll be surprised Low price products with high impact.

that no stamping is required! Your pages will come together even more quickly and affordably than you
14 Idea Book Price Reductions
dreamed possible. There’s a reason we call this promotion the Miracle kit! So celebrate summer—and “egg Lower prices to entice customers.
days”—as a time of joy, creativity, and making (and preserving) memories to last forever!
15 Mostest for Your Hostess
Hostess packets your way.
Make it from your heart,
16 Reinvent Success with Studio J
Creative business possibilities.

IN EV ERY ISSU E

1 Corporate Connection
Jeanette R. Lynton
Founder & CEO 6 A Closer Look
11 Rising Star
18 Matters of Art
20 Your Perspective
“Eggspecially” cute giveaway artwork using the new Cherry-O papers. 21 Ready Reference

P H OTO G RA P HY: B R I A N T W E D E A N D RO B E RT W R I G H T

© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.


JEFF CRAPO’S INSIGHTS HELP
TA K E C L O S E T O M Y H E A R T T O
THE NEXT LEVEL
Thomas Edison once said, “If we all did the things
we are capable of doing, we would literally astound
ourselves.” I believe this concept holds true for both
organizations and individuals. At Close To My Heart,
one of my jobs is to see possibilities, to glimpse into
the future, to envision what more can be.
When I joined the company last year as Vice
President of Finance and New Business
Making Dreams Come True
Development, I began by looking around me to
see what the landscape of the company already
looked like. Where did we stand with new product
innovations and introductions? What are our
growth opportunities? How do we continue to
improve? Then I began looking outward to dream
of what else could be. What will take this amazing
company to the next level in our market? How can
we work hand-in-hand with you, our Consultants,
to achieve even more?
I take my ideas and dreams to the Close To My
Heart teams I work with, including accounting,
new product development, and operations to
name a few, to get their thoughts and feedback.
Together we chart possible courses for future
products, expansion markets, new ways of
interfacing with vendors here and abroad, and
so forth. I meet with the executive team and
present our ideas and suggestions. We discuss
the best courses to pursue, always thinking about
how our decisions will impact you and add to your
success. Jeanette Lynton, founder and CEO, is
there every step of the way, giving us her insights,
experiences, and desires. She’s truly the ship’s
captain, and the executive team members are her
assistants and advisors.
My background has taught me many lessons
about persistence and never giving up. When I was
only 12, my mother taught me how to do difficult
things by helping me become a Fuller Brush
salesman in my small town in Canada. It was scary
knocking on doors of people I didn’t even know
and showing them products. But I persevered,
CO R P O R ATE CO N N E C TI O N
BY JEFF CRAPO
learned everything I could, and ended up doing
very well, making excellent commissions.
In college, I had a very difficult summer job
selling roofs door-to-door during a recession.
Determined to succeed, I studied sales books,
recorded and honed my presentation, learned
to ask for referrals, and faithfully sent thank you
notes whether I made a sale or not. Most
importantly, I kept on trying. Soon my business
was booming, and my friends, who were supposed
to be selling, ended up working on crews installing
roofs I was selling. I went back to college with my
bank account full.
That was 20 years ago. Since then I’ve had
the chance to close multi-million dollar sales
transactions; start, build, and sell several
companies; and continue to learn that hard work,
persistence, and optimism are truly what make
dreams come true. Now I am very excited to be
working with Jeanette and the other executives to
help you make your dreams come true.
I agree with Henry Ford who said, “Whether you
believe you can do a thing or not, you’re right.”
- - responsibilities at Close To
Jeff Crapo’s (pronounced Cra-po)
My Heart include finance, new business development, new
product development, legal, and human resources. Jeff has
had repeated success in launching profitable
products, securing new partnerships, and
conceiving and executing innovative
business strategies. He is a graduate of
Brigham Young University holding a
bachelor’s and a master’s degree in
accounting/information systems. Jeff
and his wife have six children. 
C L O S E T O M Y H E A R T . C O M 1
 MARVELOUS
Miracles
Creating a Kit for National There’s more to creating a great scrapbooking kit than meets the eye. Jeanette Lynton and her team of
designers scrutinize every paper packet and kit to ensure it provides scrapbookers the ultimate in beauty
Scrapbooking Month and usability. Here’s a behind-the-scenes peek at how this year’s National Scrapbooking Month kit,
Miracle, came into being.

The two scrapbook layout patterns in the Miracle kit are exclusive
to this promotion and include Flip Flaps™ that lift up to reveal even
more photos or journaling!

Left page Right page Right page with Flip Flaps™ open

2 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

 1 Inspiration
Ideas emerge through inspiration, which can come
from all kinds of sources.
For this kit, we were inspired by everyday colors from
our exclusive palette: Sweet Leaf and Olive greens
from summer grass, Crystal Blue from old blue jeans,
and Bamboo brown from the earth. It’s the ultimate
in versatility.
3 Design
Designers interpret the creative vision, working
with scrapbook artists to build a suite of products
that caters to scrapbooking.
We wanted to use the technique of clustering
embellishments, so our papercrafting artists helped
our designers create My Stickease® images and
accessories that could easily be grouped together.

2 Creative Vision 4 Production

An idea gets defined and expanded as we identify
aesthetic or instructional goals.
We wanted to demonstrate the principles of proportion
in a color scheme, with a neutral dominant color and
earthy subdominant colors. Scrapbookers choose a
contrasting color in their photos and make that the
accent color as they add ink to the Irresistibles™
die-cuts, shown in Smokey Plum and Sorbet in our
sample layouts.
Close To My Heart production staff check the first
press run of every paper to ensure the colors are
spot-on and the quality is exceptional. Left page
The Miracle kit, with its beautiful, high quality papers and
more, is in stock now, before it’s available to customers, so
you have time to prepare your display artwork and
workshops for National Scrapbooking Month in May! 
Right: We’ve used a variety of accents in our embellishment
clusters on this exclusive Miracle layout. The instructional brochure
will show you how!

Miracle Kit Contents

5 – Colonial White Cardstock
1 – Bamboo Cardstock
1 – Floral B&T Duos® Paper
1 – Stripe B&T Duos® Paper Right page

1 – Crystal Blue Circle B&T Duos® Die-Cut

1 – Sweet Leaf Bracket B&T Duos® Die-Cut
1 – 6" * 12" My Stickease® Assortment
1 – 6" * 9" Irresistibles™ Die-Cuts
1 – Mini-Medley Accents Colonial White Collection
12" Colonial White Waxy Flax
3 – 4" * 6" Memory Protectors® Flip Flaps™
2 – Sponges
1 – Instructional Brochure
Colors: Sweet Leaf, Olive, Crystal Blue, Bamboo

For complete National Scrapbooking Month

campaign details, visit Online Office >
Marketing Your Business > Constant Campaigns.

Right page with Flip Flap open

© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. C L O S E T O M Y H E A R T . C O M 3

 LOVIN’
Studio J
™

W
What’s not to love when
yyou create with Studio J

These Consultants show how they have used Studio J™ in savvy, smart, and versatile ways. Be
inspired and make some brilliant artwork of your own!

Angie Haskell, Consultant, Orem, Utah

Angie took advantage of the color options available in each Studio J™ kit when
she created this adorable Valentine’s Day layout. She distressed the paper using
Chocolate and Tulip ink. She colorized the buttons and ribbons in Tulip and
chose Blush for the ribbon slides, with a couple of Chocolate brads thrown in to
balance it out. Angie also changed the color of her title and journaling to match
the layout—with lovely results!

“I had fallen behind on my scrapbooking since last fall and Studio J was a great way to
get caught up quickly and easily! My first layout took me a little over an hour, as I had
to learn the program and play with it. After my fifth layout, I was confident with all the
That's Amore kit, Imagine™: Fantastic Five tools and was able to finish a layout in under 30 minutes!”

Julie Wilson, Consultant, Coldwater, Ontario

Julie started with the preplaced toggle accents, and then added her own My
Stickease® images, brads, and photos. She used the quick-title tool to easily line up
the letter stickers in her title, matted a photo with a My Stickease frame, and even
placed a brad in the middle of a My Stickease flower to give it extra dimension.

“Studio J™ is very easy to use, and I see most of my customers being able to work through
it without any issues. I also will be able to invite a few ladies to use the program that
have been unable to do classic scrapbooking due to physical limitations. I know they
will be thrilled that they too can now have beautiful pages with all the barriers
removed for them.”
Unforgettable kit, Imagine™: Powerful Trio

4 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.


“I have used several other digital scrapbooking programs, but none of them are as fast,
Notebook kit, Imagine™: Interesting Variation
Enchanted kit, Imagine™: Symphony Sweet
Tammy Ensign, Consultant, Buxton, North Dakota
With three daughters, each with her own scrapbook, Tammy is always
looking for shortcuts to complete three layouts for the same event. Studio J™
makes creating multiple layouts a breeze! Tammy created a base layout, then
copied it and substituted in pictures of the individual girls. She was done
with six pages in about the time it would take her to complete one classic
two-page layout!
“These photos are around 50 years old and were in dire need of being preserved. A
Emporium kit, Imagine™: Creative Rhythm
© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Squeaky Connors, Consultant, Hugo, Minnesota
By using the various fonts in the text tool, Squeaky created a beautiful
custom quote, title, and date by adding multiple text boxes and arranging
them to make her title line up just right. We’re also impressed with the
subtle ink distressing she added to the B&T Duos® papers to make them
even more grungy—and gorgeous—than they were on their own.
simple, and easy as Studio J™. The absolutely best part is the finished result. My layouts
look beautiful in ‘real life.’ I can’t wait for the next ones to arrive!”
“My three daughters love to get their pictures taken as much as I love taking them, so
I have a lot of scrapbooking to get done. I try to make each layout unique, and
Studio J helps me do that efficiently. It only took me about a half hour to create all
three layouts! I was very happy with the quality of the printing, and I look forward
to continuing to use Studio J. I can’t wait to introduce it to my customers!”
Trish Roberts, Director, Great Falls, Montana
We love how Trish scanned these vintage photos and used them to create a
Studio J™ layout. It’s a great way to preserve and share irreplaceable family
photographs. Be sure to order several copies of the layout to give away at
your next family reunion!
fast and perfect solution: Studio J™! To showcase all that Studio J has to offer, I
made a special album with each layout showing a different aspect of Studio J:
sponging, distressing, journaling on vellum, journaling on cardstock. The layout
featured here shows how you can print the studio layout and then embellish it at
home with classic supplies for a textured feel and dimensional look that I love.”
C L O S E T O M Y H E A R T . C O M 5
 A CLOSER LOOK

Sparking the Imagination

THESE NEW PRODUCTS WILL
L I G H T U P Y O U R C R E AT I V I T Y
AN D YOU R BUSI N ESS
Creativity comes in many forms, and Close To My Heart
loves to satisfy every inventive craving with coordinating
and versatile products. This selection of new products
from our Summer Idea Book fits the bill perfectly! Share
the benefits and features with your customers, let them
try them out at a workshop or Home Gathering, and watch
the clever ideas, big smiles, and orders multiply. 

6 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

 12" * 12" Little Princess Page
Glitz™ glitter glue to the rescue! Every princess
needs a crown and with Glitz™ glitter glue your
page will sparkle with glamour.

Glitz™ Glitter Glue

IN the
IDEA
BOOK
PG. 98

Features:
• Two versatile Glitz™ glitter glue
colors: Stardust and Platinum
• Can be applied thin or thick
• When dry, you see only the glitter,
not the glue
• Small applicator tip for controlled,
precise placement
• Can be used as paint to glam up
cardstock or B&T Duos® paper

Benefits:
• Apply glitter in one easy step with
no loose glitter clean up
• Use Glitz glitter glue as a stand-
alone accent or to highlight other
embellishments
• Apply around edges of stamped
images or just to one side as a
light source
• Make polka-dots pop, Dimensional
Elements come alive, and winter or
wedding scenes sparkle

© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. C L O S E T O M Y H E A R T . C O M 7

 Fancy Fuzz™ Zippidee Borders

IN the
IDEA
BOOK
PG. 93

Features:
• Adhesive-backed and flexible for easy application
• Whimsical die-cut felt borders in Indian Corn Blue and Black
• Low price-point for affordable embellishing
• Excellent upsell with the My Reflections® Zippidee kit
Benefits:
• Use as a border, ribbon, or individual accent; can be cut to
custom fit any art project
• Create your own decorative paper design
• Add easy texture and dimension in a snap without having
to break out the glue
• Layer them behind brads or buttons

8" * 3V" Let the Magic Begin Card

Cut apart the shapes of each Fancy 4W" * 5V" What a Thrill! Card
Fuzz™ strip to create a unique Make a simple border or
embellishment or cardstock accent stand out when you use
design that can be easily applied Fancy Fuzz™ to layer on top of
for a 3-D effect, as shown above paper or underneath a brad.
with the black circles.

8 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

 My Creations™ Board Book

IN the
IDEA
BOOK
PG. 94

Features:
• Hardback cover
• Six extra-thick, smooth, white
chipboard pages
• Pre-bound with a ½" spine, wide
enough for a book title
• Handy 6" × 6" travel size,
convenient for kids
Benefits:
• Strong and durable for interactive
elements
• Will stand on your bookshelf
alongside other books
• Smaller size is great for showcasing
a single event or theme: a birthday
party, hobby, pet, etc.
• Ideal for children who want to
create their own book or album

Interactive Pages
Velcro makes it easy Create a matching Teach the skill of
to remove, then game behind closed tying using eyelets
reattach images to doors using the new My and ribbon.
their proper place. Creations™ A-door-ables.

© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. C L O S E T O M Y H E A R T . C O M 9

 My Creations™
Recipe/Photo Box
Recipe Box
Bring papercrafting to the kitchen with a hand-decorated
recipe box to match your décor. IN the
IDEA
BOOK
PG. 94

Features:
• Has a strong magnetic closure
• Made of extra heavy-duty, durable
chipboard
• Smooth, white exterior can be stamped,
papered, distressed, sponged, chalked,
and more
• Rectangular box and stylish rounded
closure flap

Benefits:
• Use Liquid Glass or a Glue Dot® to add a
fashionable “handle” to the flap: a Filigree
Charm, Bigger Brad, Designer Brad, loop
of ribbon, or button
• Use as temporary storage for photos
awaiting your layouts
• Durable enough to use as a child’s small
treasure chest for backyard finds and
collections
• Use as a card organizer, gift box, or a cute
catch-all bin

IN the My Originals® Sugar & Spice Card Kit

IDEA These stylin’ recipe cards pair
BOOK perfectly with the recipe/photo
PG. 32
box and the My Reflections®
Cherry-O kit.

10 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.


T H I S C LO S E TO MY H EA RT R I S I N G
S TA R R E D E F I N E S I D O L W O R S H I P
Barbra Otten with season 5 American Idol Ace Young.
No red carpet needed for this Close To My Heart
Rising Star. She has star power, and plenty of it!
Barbra Otten’s confident attitude and bubbly
personality have helped her reach out to customers
and build a successful Close To My Heart business.
Those same qualities have also led her to the
title of Biggest American Idol Fan in her
hometown of Southwest Michigan and Northern
Indiana. Barbra received roughly 18,000 votes,
including support from her three most adoring
fans, her teenage children. She has met 22
different American Idol contestants, due in large
part to her outgoing nature. “I have always loved
meeting celebrities since I was young,” she says,
“and now that I am older, I find that I have even
more confidence, so it’s easy to approach them.”
That self-assurance translates into everything
Barbra does. Barbra, a Manager from Stevensville,
Michigan, characterizes herself as a savvy
© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Star Struck and Star Studded
businesswoman first and an artist second. She
joined Close To My Heart in 2008 as a way to earn
an income as a stay-at-home mom, and considers
herself a true entrepreneur. She always knew she
wanted to be her own boss and build a well-
rounded business.
Friendship First
Barbra takes a confident approach to business in
several ways. First, she works on maintaining a
strong Team. Her leadership motto is “Friendship
first!” because, as she says, “It’s easy to motivate
your friends.”
Whenever Barbra shares the business opportunity,
she commits to strengthening her new and existing
Team members by focusing on training and support.
She encourages her Team to give great customer
service by actively calling their customers to follow
up on purchases.
A Good Researcher
Second, Barbra focuses on her own training.
Michelle Nist, a Director from Hartland, Michigan,
Barbra’s Upline, recounts that although Barbra was
an accomplished scrapbooker when she joined
Close To My Heart, she had never made a card.
Once she received her New Consultant Kit, she
started practicing and practicing, creating
hundreds of cards. “Talk about taking a challenge
and turning it into a strength!” says Michelle.
Barbra has also sought training as she entered
the online business world. She researched technical
aspects of blog writing, such as choosing traffic-
driving keywords, before launching her blog. “I
don’t know if I’m really tech-savvy,” she admits,
“or just a good researcher.”
R I S I N G STA R
Before diving into business building, Barbara
researched her area to help her find a niche. She
learned that many in her area who sold competing
products viewed their businesses more as hobbies
than careers. She found her niche by giving her
customers excellent individual service.
The Most Wonderful People Ever
The same confidence Barbra draws on as she
approaches celebrities helps her network of
friendships…and her Team. Team spirit is part
of Barbra’s sense of community within Close To My
Heart. “I’ve always found scrapbookers to be some
of the most wonderful people ever,” she says.
Barbra fits right in with those wonderful
people. She works with many community groups
and offers scrapbooking classes at local healthcare
facilities. Between the friendships she has formed
with Consultants and customers, she says, “My
life is completely filled with good friends because
of Close To My Heart.” 
Barbra created this card for the Make It From Your Heart contest.
You can tell she loves movies and superstars!
C L O S E T O M Y H E A R T . C O M 11
 tEN
Under
tEN
Close To My Heart’s tried and true
must-haves, all for about $10!
ue

What is it about shopping that captivates us—is it the hunt? Arguably, most will tell you it is all
about the DEAL! And in today’s economy the deal has never been more sought after. A good deal for a
quality product can change your mood. Most importantly, it can change your pocketbook! Close To My 1
Heart always gives you great deals on the products you know and love. We want you and your customers
to know you are getting great deals on the best products in the industry. We polled many of you and asked
for your favorite, sell everytime, cost-effective products. Here we have put together your Top Ten list of Mini-Medley Accents
products under $10. • Embellishment packs for under $8 US / $10 CAN
What makes this list even better is that everything is so affordable! These items are easy upsells for your • Perfect upsell with coordinating paper packets
• Enough to embellish several projects
Home Gatherings and workshops—an important consideration for many customers during a tight economy.
• Great for giveaways and gifts
They offer you and your • Effortless embellishment variety
customers versatility as they • Simple for beginning cardmakers or scrapbookers
can be used with most any
artwork, including cards,
layouts, papercrafting
projects, and more. And
many are on the essential-
2
to-have list for serious
scrapbookers!
Edge Distresser (Z1297)
These ten products will
make doing more with less • Under $3
• Exclusively Close To My Heart
fun and easy!  • Easy to demo at workshops and Home Gatherings
• Pairs nicely with our white core cardstock
• Long-lasting, durable tool
Dimensional Elements give the 3" * 3" So Happy card that extra pop, while we used
the piercing tool to create a border for the frame in the 3" * 3" Missing You card.
Originals™: Side Accent, Originals™: Squares Overlay

12 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

 Kim Lohberg, a Senior Executive
3 Manager from Marysville,
Washington, loves Bitty Sparkles.
“They are a great upsell when someone
is looking to round up an order to
qualify for a campaign or higher level
of Stamp of the Month discount. You
get, like, 100 of them for $2.95 US! It’s
a deal! A lot of my customers use
Sparkles as earrings for their little
girls or to glam up a manicure.”
Bitty Sparkles (Z1263)
• 100 for under $3/$4—talk about value!
• Add bling to any paper packet or
embellishment
• Great embellishment for beginning
scrapbookers and cardmakers
• Demo with a piercing tool for easy
placement
Lynn Como, a Director from Colts
4 Neck, New Jersey, believes every
customer should walk away with our
piercing tool. “It’s a must-have because
it’s small, sharp, durable, and multi-
purpose. It makes beautiful, even-sized
holes. It helps you set brads and it can be
used to position a tiny My Stickease®
image or Sparkle.”
Piercing Tool Kit (Z1114)
• Kit is under $6/$7
• Includes piercing tool, sewing needles,
and self-healing pad
• Can be used with stitching techniques,
ribbon, brads, Sparkles, and buttons
• Strong wooden handle
• Versatile papercrafter’s tool
© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Tracey Mason, a Manager from
5 Scarborough, Maine, says “I call
Liquid Glass, Liquid Class! I use this
wonderful product whenever I want to
take my project to the next level. Not only
are the creative possibilities endless with
Liquid Glass but it’s “clearly” my #1
choice for adhering embellishments. I love
to use it to repair small tears or cracks in
cardstock or 3-D paper projects. I even use
it for small droplets on paper flowers to
give a dew like appearance.”
Liquid Glass (Z679)
• Under $7/$9
• Best money your
customers will ever spend
• Perfect as a glue, glaze, or accent
• A little goes a long way; it lasts forever
• Easy to upsell with any embellishment
• Most long-lasting, durable adhesive your
customers will own
Dana Swadling, a Director from
6 Milford, Michigan, and Lucia
Grabb, a Manager from Shelbyville,
Illinois, both love our Micro-Tip
Scissors. Dana says she loves them
because “they’re small enough to keep
with you, capped and on a lanyard
around your neck, and they’re so
sharp.” Lucia adds that “people really
notice the quality of the scissors the first
time they use them to cut fine detail.”
Micro-Tip Scissors (Z534)
• Under $10/$12
• High quality yields precise cuts
• Exclusively Close To My Heart
• Compact and sharp
• Perfect for papercrafters
• Take with you wherever you go
Sue Nielsen, a Director from
7 Placerville, California, thinks our
round yellow sponges are one of the best
values in the catalog. For people not
ready to spend a lot of money or not even
sure what products they need, she knows
she can send them home with the sponge
and it will absolutely get used and be
recognized as an immediate value. “Just
cut the sponge into quarters to get four
different colors going. They last forever
and literally cost pennies to use.”
Sponge (Z697)
• Under $2
• Affordable to use at workshops
and Home Gatherings
• Teach techniques without much
cost to you
• Durable, can be used on multiple
projects with multiple colors
• Easy upsell with any of the
Exclusive Inks ®
Audrey Key, a Senior Executive
8 Manager from Lubbock, Texas,
loves selling the Dimensional Elements.
She loves to show how easy they are to use
in artwork, whether stamped, directly
inked, or covered in paper. “Because ours
are white, they are unique.”
Dimensional Elements
• All under $7/$9, even full alphabet sets
• Versatile, they can be painted, papered
or chalked
• Great giveaway or gift item
• Stores easily
• Easy upsell with adhesives and Finishing
Files (Z1091)
Linda Sturdivant, a Director
9 from San Jose, California, has
great success with Flip Flaps.™ “They
are fun to demonstrate because they
have a big ‘wow’ factor. It’s the ultimate
scrapbooker product! Flip Flaps are a
slam dunk: Every scrapbooker wants
these as soon as they see them.”
Memory Protectors® Flip Flaps™ (Z4114)
• 15 for under $4/$5
• Use at a workshop or Home Gathering
without altering your own artwork
• Upsell with Memory Protectors®
• Inexpensive gift or raffle item
• Versatile for both classic and Studio J™
layouts, appeals to both customer types
• Perfect for beginners as well as
advanced scrapbookers
Tina Sutton, a Senior Executive
10 Director from Navarre, Florida,
loves Texture Tools. “I can literally sell 100
of these a day at an expo.” Why? “They are
really easy to demonstrate in just a second
or two, and everybody ‘gets’ them—you can
see the unique impressions each tool makes
and why you need them all.” She also
notes that she likes Texture Tools because
they are exclusive to Close To My Heart and
they are boldly branded with our name.
Texture Tools (Z1298)
• Per tool cost under $3
• Exclusive to Close To My Heart
• Easy upsell with any Exclusive Inks®
stamp pad
• Great for teaching distressing techniques
to scrapbookers or cardmakers
C L O S E T O M Y H E A R T . C O M 13
 LOOK
FOR
Newly reduced prices in the
Summer 2010 Idea Book, give
your customers more for less
Ludwig Mies van der Rohe, a master architect,
was quoted as saying, “less is more”. And he couldn’t
be more right in the case of our Summer 2010 Idea
Book! Sprinkled throughout the pages of the latest
Idea Book you will find new lower prices on some of
your favorite products.
Why Lower Prices?
The strategy behind the lower prices is twofold.
First, it is to keep interest high for your
customers. By sprinkling the lower prices
throughout many of the pages of the Idea Book,
we hope to help attract customers to both
existing and new items found in the book and
make well-rounded purchases from all areas of
the book. We know your customers love the new
papers and stamps that appear in each Idea Book,
but you don’t want them to stop their purchases
there. The lower prices are found on some
accessory items, albums, organizational
products, card kits, and more—all great existing
products that customers love. By lowering the
price on some of these products we hope that
14 K E Y N O T E S • S U M M E R 2 0 1 0
Falling
PRICES
customers will take another look and purchase
the products they love over and over again!
The second reason for new lower pricing is
to offer fantastic deals to your customers. In
today’s economy, we know that your customers
are savvy about how they spend their dollars.
By showing your customers that these lower
prices are available now, for this Idea Book only,
you have an opportunity to upsell, cross-sell,
or make additional purchasing suggestions.
This strategy also helps Close To My Heart turn
inventories more quickly, which keeps prices
lower and allows us to introduce more products
more quickly.
How to Market the New
Lower Prices
In order to bring you and your customers the
lower prices, the offers are “while supplies last.”
Emphasize the urgency behind these items and
then your customers will be clamoring for them,
especially when their budgets might be tight.
Make sure to take the time to show them the
lower-priced items they might be interested in.
This can be a great way to give your customers a
glance at products they may have not seen before
as you take them through the Idea Book.
By letting your customers know that this item
is available only “while supplies last,” it should
spur your customers on, creating urgency so they
will be eager to order and increase your sales.
However, to make this effective for your
business, you must manage your customers’
expectation levels by letting them know that
these items might sell out. Have them select a
back-up option if the item they would like sells
out. Or send them to your MyCTMH website to
buy immediately and get the deal.
Less Is More!
Like the “less is more” principle, lower prices
can really drive more sales to your business
while giving your customers more products for
their buck. 
© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
 THE
Mostest FOR

Hostess
New hostess materials are YOUR
affordable for you and
customizable for your hostess

Ever customized a new home purchase by adding
extra lighting, a patio deck, or a bay window?
Usually the cost jumps with each unique feature you
add. The real prize is to partner affordability with
customization—and that’s what we’ve done with our
Hostess Packet makeover! You can customize each
packet to meet the different needs and interests of
your hostesses—and do it at a great price! We’re
partnering flexibility with affordability.
What Is Changing?
In the past, the Hostess Packet bundled every item a
hostess could possibly need into one package. Now
you can hand-select the different items to include
an entertaining self-discovery quiz that helps
them discover how their interests and talents fit
in with Close To My Heart. The brochure is
available in packs of 25 as a supply item (W1151,
$3/$3.53) and is great to give to anyone
interested in the Close To My Heart opportunity,
like your hostesses.
• Hostess To-Do Checklist: This 8½" × 11"
checklist will walk your hostess through a
successful Home Gathering. Print this checklist
as a color PDF from home.
• Wish List: This 8½" × 11" wish list gives your
hostess a place to write down all the products The You Are Welcome Here brochure, now orderable as a supply
she's in love with and would like to receive as item (W1151) helps you share the Close To My Heart opportunity.

in your Hostess Packet to help her have a successful
event, without denting your budget! In fact, you can
put together a packet for about $1 each.
• 18" × 7" Close To My Heart Cello Bag: This
Here is a list of the new hostess pieces you can
mix and match to suit your needs:
• “The Rewards Come Now” Brochure: This
6" × 6" brochure provides details about the
incentives and rewards for hosting a successful
event. The brochure can be purchased in
quantities of 25 as a supply item (W1150, $3 US /
$3.53 CAN).
• “You Are Welcome Here” Brochure: This 6" × 6"
brochure for potential new Consultants contains
Hostess Rewards at 50% off or for free. Print
this wish list as a color PDF from home.
affordable, see-through bag is large enough to
comfortably hold items for your hostess, ties off
with a beautiful ribbon or other closure of your
choice, and is available in quantities of 25 as a
supply item (W1152).
Mix these newly available items with the customer
order forms, Hostess Rewards form, My Story
flyers, and postcards you already know and love to
make a tailored bundle that is perfectly suited for
your unique hostess.
Available Now!
The hostess materials are now orderable, not as a
complete packet, but as individual pieces so that
you can mix and match to create the exact bundle to
give to your hostess based on their needs and
interests. This gives you complete customizability
for your business, which is something we know you
love! For the items available to download, visit
Online Office > Marketing Your Business > Flyers.
Unlike customizing a home, the Hostess Packet
pieces are designed to give you both flexibility and
affordability—something that is sure to make you
and your hostess successful!

© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. C L O S E T O M Y H E A R T . C O M 15

 Success
STUDIO J
Take your business and
REINVENT

creativity to a whole new level

WITH
™

Successful people are constantly reinventing themselves.
Reinvention is an enjoyable and fulfilling process that can be
done without overhauling your way of life; in fact, reinventing
means the opposite. It means keeping the good parts, the exciting
parts, the parts we excel at, and just adding new things to them.
Let’s talk about reinventing the way you run your business.
The first step: Keep doing what you’re doing. Keep those
relationships intact, keep doing clubs and workshops, and keep
using the Constant Campaigns. Now, let’s supplement your
already stellar record of accomplishment. Adding Studio J™ to

Make each Studio J™

layout uniquely yours. Use
the different titling fonts,
colors and sizes to add
variety and personality .

Imagine™: Monologue

16 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

 Use the My Stickease™
images as enlarged
embellishments or
journaling pieces to
make your Studio J™
layouts come together
quickly and easily
Imagine™: Sweet Symphony
your business will be simple and a lot of fun.
Here are three sure-fire ways to add Studio J
without any fuss. You’re going to love the extra
income and new-found friends!
Build Your Team with
a New Demographic
Studio J is the perfect opportunity to reach out
to a completely new group of people, artistic and
business-minded alike. Think of all your artistic
friends that might not be wholly scrapbookers, but
feel the need for a creative outlet. Studio J will also
help build your Team by extending your reach to
those looking for an entrepreneurial experience
that is new and can be done entirely online.
In our current economy, many are looking for
unique opportunities to subsidize their income
while they get back to their roots of preserving
memories and making a difference. Studio J
does that, while making it simple to create
turnkey revenue for yourself. The software is
intuitive, so it’s easy to sell and demonstrate.
Start using your Home Gatherings to demonstrate
© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Studio J and get the buzz out. Talk about it,
share it, and train your Downline on how to use
and market it. You’ll feel the excitement build
as people realize what an exciting opportunity
Close To My Heart is!
Reactivate Your Team
Members and Customers
Studio J is the perfect way to recharge your creative
juices and your business. Use Studio J as a reason to
get in touch with customers and Team members who
need new motivation. Call and invite them personally
to a demonstration or walk them through an online
demo while you are on the phone.
Show your Team the finished product; this will
illustrate to them how easy it is to use and how it
fits perfectly with our current product line. Teach
your Team and customers that they can find new
and exclusive kits, plus their favorite kits within
Studio J. When they are hooked from a creative
aspect, you show them how easy it is to earn
income conveniently and completely online! Give
your Team members a vision of what’s possible in
their businesses when they use Studio J as a selling
tool. They will be excited and motivated by all the
new possibilities.
Reach Avid Scrapbookers
Looking for a New Challenge
A great aspect of Studio J is that your customers
can experience it without you there. You can turn
them loose to play and experience Studio J
for themselves. Make sure to mention a few of
the awesome tools available for them to use.
They can distress digitally for an authentic,
handmade look; they have lots of coordinating
My Stickease® images to use with every kit; and
there are even pre-placed accents that they can
toggle on and colorize, or toggle off to add their
own accent instead. They will love the new
challenge and you will love the free time!
Reinventing your business with Studio J is
easy. Just take what you do best and add a pinch
of new opportunities. It’s time to reinvent
success for you. 
C L O S E T O M Y H E A R T . C O M 17
 M AT TE R S O F A RT

Sending a Clear Message

NEW CLEAR CARDS OFFER INFINITE
WAY S TO S E N D YO U R W I S H E S
When you want your get-well wishes, grateful expressions, and birthday
tidings to come through loud and clear, you’ll want to send them on our new clear cards. The
thin, flexible material is perfect for all types of embellishing.
Read through these hints, study the photos, then get out your supplies and begin
experimenting. In very little time, card recipients will be seeing clear through to your heart! 

4½" Clear Cards

Features:
• 4 scallop and 4 square cards with cello envelopes
• Flexible and durable acrylic
• Great upsell for your cardmakers
• Unique clear design will highlight paper and photos

Benefits:
• Use them to create a decorative embellishment
• Add buttons and brads using the piercing tool
• Make darling templates to use for cutting paper
shapes like scallops or even other card bases
• Use the new Opaques Cherry-O pearl stickers or
My Stickease® images to add glam in a snap

Clear Frame
1. Cut apart the 4V" 2. Place card on push 3. Using embroidery
square card at the pad. Using a piercing floss or Waxy Flax,
crease, press together tool, pierce through sew on buttons
two buttons using all layers at each through pierced
a Glue Dot® and button hole. holes. Tie a small
sandwich them knot on the back of
between the two each button. Repeat
card pieces near the in each card corner.
corner of the card.

18 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

 Create an adorable picture frame! We cut apart the two sides of the card, then made an
opening in one and brushed on a bit of Create-a-Shade® pearl paint to frame the photo.
Along with brads and eyelets, stitching is a great way After matting and attaching the photo with 3-D foam tape, we
to attach buttons and paper to your clear cards. The stacked up pairs of buttons between the two clear layers and
cards are quite a bit sturdier than stitched it all together with embroidery floss (shown in
Top Coats™, but much thinner the tip on the opposite page).
and more flexible than the
My Creations™ acrylic
Peek-a-boo! Surprise your loved ones with
mini album. Just use your
a photo hidden behind the card front. You can
piercing tool to make
use a circle from Dimensional Elements On
holes, and then stitch with
Target to frame your photo and provide you a
embroidery floss.
stencil to trace and cut out the card front.

The image on the card front hides away the sentiment inside, while the ribbon and button
embellishment seem to float alongside. To get this look, use the Soft Set eyelet tool to punch
holes in the clear card, and then weave ribbon through the holes.

© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. C L O S E T O M Y H E A R T . C O M 19

 YOUR PERSPECTIVE

™
Studio J Fan Favorites
We asked you to name one unique thing you love about Studio J™. Most of you named more than one item
and the responses we got were wide in their breadth and depth. It is clear that there is much to love about this
design software. But don’t take our word for it, read on to see what are some favorites.

“I have to say that my favorite feature of

Studio J is the Quick Title Tool. I love that I
can resize all the letters at the same time, and
even adjust the spacing between letters. With
just a few clicks I have a great looking title for
my page. It’s awesome!”
–nona davenport, manager,
lynnwood, washington

“After picking my kit and layout, Studio J gives

me six potential starting points for a layout. This is
a fantastic feature. For some newer scrapbookers,
trying to choose paper combinations may be a bit
time-consuming, but Studio J makes it quick and
easy by presenting these beautiful options.”
–pam thor, supervisor,
cross l anes, west virginia
Imagine: Shadow™

“I am most impressed with the ability to take an

ordinary 4" × 6" photo and enlarge it to 5" × 7" or
even 8"× 10", taking what would have been an
‘ordinary’ layout and turning it into a WOW layout
with an eye-popping picture.”
–joanie stanclift, manager,
running springs, california
“I have to say that the distressing tool in Studio J
is awesome and my favorite! It’s the best way to
distress without leaving the evidence on your
fingers! And with the finished results, it really
looks like I added the distressing myself!”
–doresa l ambrecht, director,
gr and isl and, nebr ask a
“I love that after you drop in your photos, and
then decide to rotate your page, your photos
rotate as well. I don’t have to drop them in again
or reposition my photos. Love that!”
–sharryl hales, director,
gilbert, arizona
“I love having complete control in a click. Instead
of pulling out sheets of paper and swapping back
and forth, trying to decide which one I like best,
now I just click. If I don’t like it, I click the ‘undo.’
How fast and fun is that?”
–beth avagliano, supervisor,
par adise valley, arizona
“I love the ease of adding more text, like little
identifiers for the photos. Who is in the picture?
Where was it taken? Or add funny little quips
like, ‘What was I thinking?!’ We can totally
personalize our pages with the Add Text Tool.”
–k aren morris, senior executive director,
l as vegas, nevada
“I loved being able to resize the My Stickease®
images and to layer and stack them with other
embellishments. It unleashes my creativity to
know I can use lots of embellishments on a
layout without increasing the cost!”
–vickie o’dell, supervisor,
l awson, missouri

20 K E Y N O T E S • S U M M E R 2 0 1 0 © 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.


New Online Artwork Contest
Get ready for a whole new experience with the Make
It from Your Heart artwork contest! We have updated
our contest to include more winners and to allow you
to enter online—no mailing required unless you win!
As of April 1, 2010, you’ll send us a digital photo of
your artwork to enter. If you win, we’ll pay the postage
so you can send us the artwork to be photographed.
Then we’ll return it to you safe and sound. Woo-hoo!
Contest entries will now feature brand new
products from the just-released Idea Book, and
your customers will be able to see all the winning
artwork by visiting the new art gallery on the
corporate website under Ideas and Inspiration. Now
you and your customers will have even more great
ideas for using the latest products!
We’ll hold a month-long contest during each of
the three Idea Book preview periods each year. The
contest start dates coordinate with the release of the
More New Summer Idea Book Products
1W" Circle Punch. You asked for it, and now it’s
here! This top-of-the-line circle punch will get the
job done and then some! Use it for all your circle
punching needs, including borders! (Z1311, pg. 99)
Splendor Designer Brads. These eclectic and colorful
brads will add the perfect touch of whimsy to any
piece of art. Choose from fabric-covered, epoxy, and
printed brads; you'll love the variety. (Z1317, pg. 92)
© 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
READY REFERENCE
newest Idea Book to you, our Consultants. Winners Contests. When your new Idea Book arrives, start
will be announced and posted in Online Office once designing the best layouts and cards ever using the
the Idea Book is live to your customers a month later. new My Reflections® scrapbooking kits and/or
Stamp of the Month sets. Then grab your camera,
Contest Dates snap a photo of your artwork, and enter to win!
• April 1–April 30 (Summer Idea Book)
• August 1–August 31 (Autumn/Winter Idea Book)
Try your hand at a masterpiece for the new
• December 1–December 31 (Spring Idea Book) Make It From Your Heart Contest using the
Splendor My Reflections® kit found on pg. 14
And you’re gonna love this: We’ll have 20 winners in of the Summer 2010 Idea Book.
each contest! Yes, 20 Consultants will win $50 US/
$58.95 CAN in select product credit! There are
numerous categories you can enter, such as Level 1
layouts, Level 2 layouts, Level 3 layouts, cards, and
Stamp of the Month artwork. You can enter as many
categories as you’d like.
Be sure to read all the contest details and find
out how to enter by visiting Online Office > To Know >
Directory
Consultant Services (800) 528-6715
Opaques Cherry-O Pearl Stickers. These fun cherry Option 1 –Consultants
shapes coordinate perfectly with the My Reflections® Option 2 – MyCTMH Tech Support
Cherry-O scrapbooking kit, but they also go with any Option 3 – Spanish-Speaking Consultants
vintage, fruit, or summer motif! (Z1319, pg. 91) Option 4 – Technical Support
Option 5 – Directors
Consultant Services Fax (800) 637-8615
US email ctmhoffice@closetomyheart.com
CAN email ctmhcanada@closetomyheart.com
Fax Order Line (888) 613-5279
Corporate Website www.closetomyheart.com
Marks™ Passages Epoxy Clips. Use these classy
US Corporate Address 1199 West 700 South,
bookmark-type embellishments to draw attention to
Pleasant Grove, UT 84062
photos, journaling, and more. Coordinate great with
CAN Order Address Attn: Order Processing
the My Reflections® Passages Kit. (Z1318, pg. 92)
P.O. Box 2063,
Cardston, AB T0K 0K0
C L O S E T O M Y H E A R T . C O M 21
 Convention 2010

It’s time to startt mappiing out your fun—you’re headed to

Convention 2010!

For help with your plann ning, visit the Convention website at
Online Office > Connsultan
nt Training > Events. There you’ll find
details about all th
he exciiting Convention activities from
Extravaganza and Createe & Take, to business classes and the
Awards Gala, all held at the unparalleled Gaylord National
Resort and Conveention Center.

In your free time, plan too venture beyond the Gaylord and see
Washington, DC. Rated as one of the top most walkable cities,

© 2010 CTMH CO. ALL RIGHTS RESERVED. REPRODUCTION PROHIBITED. PRINTED IN THE U.S.A.
you’ll love meandeering thhrough its many eclectic neighborhoods
filled with restauraants an
nd boutiques. You’ll want to visit the
National Mall, knoown as America’s front yard. It includes the
Washington Monuument, the Lincoln Memorial, the World War II
Memorial, and so much more! Don’t miss the 19 Smithsonian
Museums, all of thhem freee! Start planning today to create
memories that will last foorever! 

cl o se t omy he a r t. c om

Touching Hearts, Changing Lives®