onment of a brand consists both macro and micro environment.

Macroenviron are Political,

Economic, Socio cultural and Technical. Micro involves Competition,buying behavior, supplying
behavior, communication and internal. Marketing environment ofHMT is given below.Political: HMT
has the government support.Internal: Once the market leader in mechanical watches, HMT has lost
its images mainly due tobad work culture. Some of the authorized retailers started acting as
wholesaler and HMT lostcontrol over final consumer price.External: Titan, Swatch, Timex are the
very strong competitors. HMT doses not have good aftersales service.Customer: HMT could not
change its product as the preference of the customers which changedover time.The SWOT analysis
in form of Strength, Weakness, Opportunity and Threat ar