The Effectiveness of Online Advertising of McDonald’s Marketing Tool

Chapter 1

Background of the Study

The Internet defined as “The internet is a globally connected network

system that uses TCP/IP to transmit data via various types of media. The

internet is a network of global exchanges – including private, public, business,

academic and government networks – connected by guided, wireless and fiber-

optic technologies.” (https://www.techopedia.com/definition/2419/internet).

The Online Advertising is one of the commonly used marketing tool to promote

their product such as food products, gadget, and etc. Most of the people

nowadays are using the internet for them to gather information, communicate

with other people, and to give information.

In this generation the most used system is Internet for its access. Many

businesses also use this opportunity to find ways to promote their product.

McDonalds is one of the big food services here in the Philippines.

Objective of the Study

This study will focus on the effectiveness of the usage of Internet for the

Online Advertising of the product or the brand for the increasing number of

markets.
Statement of the Problem

This study will determine whether the Online Advertising helps to increase

the number of sales. This study will focus on the number of Internet users

really notice and notice these kind of marketing strategy.

Significance of the Study

This study will benefit the McDonalds Company itself for them to know the

effectiveness of Online Advertising and to improve their utilizing the Internet.

Hypothesis

Online Advertising will attract more millennial and generation Z to be their

market.

Scope and Delimitation

This study is primarily focused on McDonalds Company around Fairview.

The researchers aim to assess the effectiveness of Online Advertising used by

McDonalds Marketing Tool. This study will be conducted around Fairview. This

study will include the participants with the random picking respondents.