Professional Documents
Culture Documents
Tugas FO Ucup
Tugas FO Ucup
6th Semester
1. Traveloka
2. Hotels.com
3. Pegipegi
4. Tiket2
5. Booking.com
6. Expedia
7. Via.com
8. Rajakamar.com
9. Hotelurbano.com
10. Priceline.com
Impact of Online Travel Agent for Hotel
Online travel agencies provide such options for customers with just a few clicks of a mouse.
Due to the ability of OTA’s to discount rates on their portals, customers tend to prefer booking
with them. The attractiveness of the rates and the visibility of hotel rooms and facilities push
customers to stay at the hotel. The most guest book to the OTA the most commission that we
have to give to the OTA also. And it will decrease direct booking to the hotel because usually
the rates of the rooms will be different between the hotel and the OTA. Since then, OTAs
themselves have jumped into the 'best rate' game and have worked out this thing called 'rate
parity'. Each OTA wants a commitment from each hotel with whom it does business that the rate
offered through it by the hotel is the lowest publicly-available rate available anywhere online.
An important thing that OTA’s bring to our hotel. With increased hotel bookings come
the need for more employees in hotels, restaurants and tourist sites to be able to cater
for the numbers. This opens the way for more unemployed people to be absorbed into
The benefits of OTA’s go way beyond the above listed and their impact on tourism as
well as hospitality is great. However, a perfect balance has to be struck between all
partners and stakeholders involved for an effective and successful outcome. When all