Promotional activity that promote Noodles

Go online
It’s all about going online nowadays – if your brand doesn’t have an online presence yet, it’s time
to change that. Going online means your promotions can be more targeted, easier to run and
track and can give you a better understanding of who your customer is.

Incentivise specific stores to increase sales

As a Noodles brand, you’re often reliant on stores to push your products in the right way, so
offering stores an incentive to sell more can be a great way to get your product prioritised over
others in your category.

You could offer tailored rewards to stores who achieve growth targets or complete certain
activities, like adding more products to their range or utlising in-store displays. Gamifying this and
allowing stores to see where they rank against competitors can also increase their engagement
with your brand.

‘Try me free’ for brand awareness

Everybody loves a freebie, and they are a great way of showcasing your brand, encouraging
product trial and building a customer base.

A clever promotion that invites customers to try your product for free can also be an opportunity
to capture their valuable feedback. For example, you could simply offer customers who purchase
a specific product during a promotional period their money back in the form of a branded eftpos
Gift Card if they trial the product and provide their feedback via a branded claim site. Asking a
customer for their input also strengthens their relationship with your brand.

Buy 1, get 1 free

You may not want to give away free product, but you can incentivise customers with a free gift of
another kind. Kellogg’s is currently running an offer to buy one of their specially marked products
and get a free movie ticket. The reward, which has broad appeal, can be redeemed simply by
retaining the purchase receipt and entering it online.

Generate word-of-mouth referrals – and use social media to your advantage

Invest in a campaign that customers can relate to at a personal level, so much so, that they can
start talking to their friends, family and coworkers about it. Many big brands use this tactic to
market their products, such as Pepsi and Coca-Cola. This type of campaigns can be especially
successful if run in social media.

Run social media competitions

Engage with your customers, get to know them on a more personal level and increase brand
awareness with a social media competition.