Title :

“STUDY OF CUSTOMER BEHAVIOUR WHILE PURCHASING REAL ESTATE

PROPERTY”

Objectives:

 The main objective is to identify consumer’s behavior and preferences while

purchasing a property.
 To analyze which factors are more important while selecting a property.
 To find the need and expectations of the customer and also to know more
about real estate market in Mumbai.
 To find out the period in which customers are more willing to buy the
residential property

Questionnaire:

List of questionnaire asked to customers.

Q1. Do you own any Real Estate Property?
No
Yes
If yes,
Ownership
Rental
Other

Q2. Which property you are looking forward to?

Residential
Commercial
Other:

Q3. Which builder you prefer for your property?

Lodha
Shapoorji Pallonji
Kanakia
Rustomji Developers
Piramal Builders
Other:
Q4. Which location do your prefer?
Thane
Navi Mumbai
Andheri
Powai
Other

Q5. What is the configuration you are looking for?

1bhk
1.5bhk
2bhk
2.5bhk
3bhk
Other

Q6. What is your expectation for Carpet Area?

Below 500 sqft
Between 500 to 1000 sqft
Between 1000 to 1500 sqft
Between 1500 to 2000 sqft
Above 2000 sqft

Q7Are you looking for Ready to move or Under Construction property?

Ready to Move
Under Construction
Both

Q8. Furnishings you expect in your new home?

Fully furnished
Semi Furnished
Unfurnished

Q9. Which Amenities you expect with the property?

Car parking
Swimming Pool
Club House
Sports Activity Center
Kids Play Area
Jogging Track
Q10. Are you looking for Vastu Compliance flat only?
Yes
No
Maybe

Q11. What is the Budget you have decided for you new property?

Below 1 Cr
1 to 1.5 Cr
1.5 to 2 Cr
2 to 2.5 Cr
2.5 to 3 Cr
3 to 3.5 Cr
Above 3.5 Cr

11. What will be your mode of purchase of residential property?

Home Loans
Lum sum
Installments
Other